【作者】 张静；

【导师】 任胜钢；

【作者基本信息】 中南大学 ， 工商管理（MBA）（专业学位）， 2022， 硕士

【摘要】 随着大数据、人工智能、物联网、区块链等新技术的兴起与发展,信息技术开始往教育、医疗、文化、经济和社会等各个领域进行渗透,已经成长为新时期经济社会发展的核心竞争力。教育信息化,是一个国家教育现代化水平的重要标志。面向国家智慧教育发展的重大需求,在智慧教育建设与发展中,教育行业面临哪些新机遇和挑战?教育信息化2.0背景下,企业需要哪些战略调整举措?回答上述问题对于促进我国智慧教育发展具有重要理论与实践意义。为此,本研究从智慧校园建设视角,以典型教育信息化服务企业楚才公司作为分析对象,对上述问题开展深入研究,以期为行业发展提供参考借鉴。研究以PEST、波特五力模型、SWOT等分析工具及企业战略和经营管理理论为基础,全方位分析了楚才公司面临的教育信息化外部环境和内部条件,总结楚才公司智慧校园业务进一步发展所面临的机会和威胁。然后通过问卷调查与智慧校园建设及学生成绩数据搜集,分析了智慧校园用户需求与满意度,并提出了楚才公司智慧校园建设业务发展存在的问题。在此基础上,研究提出楚才公司智慧校园业务发展的战略目标与定位,阐明了业务范围和市场定位,提出了业务布局优化、市场营销优化、商业模式优化、业务管理流程优化等战略举措。最后,为确保发展战略的顺利执行,提出从组织结构、经济管理、人力资源、风险管控等四个方面做好保障。(正文共43838字,参考文献49篇)更多还原

【Abstract】 With the increasing development and application of emerging digital technologies such as big data,the Io T,AI and blockchain,informatization has penetrated into culture,economy,society and education and become the core competitiveness of economic and social development in the new era.Educational informatization is an important symbol of a country’s educational modernization level.What new opportunities and challenges are facing the education industry in the construction and development of smart education to meet the major needs of smart education in China? Under the background of education informationization 2.0,what digital transformation and strategic adjustment measures should enterprises take?Answering the above questions has important theoretical and practical significance for promoting the development of wisdom education.Therefore,this study takes Chucai Company,a representative enterprise in the education informatization industry,as a case to conduct in-depth research on the above problems,in order to provide implications for the development of the education industry.First,based on Porter’s Five Forces model,PEST,SWOT and other analytical tools as well as corporate strategy and digital transformation theory,the research comprehensively analyzes the external education informatization environment and internal conditions faced by Chucai Company,and summarizes the company’s opportunities and threats faced for further development.Second,through questionnaire survey,smart campus construction data and student performance data collection,the demand and satisfaction of smart campus users are analyzed in detail,and the problems existing in the development of smart campus construction business of Chucai Company are put forward.Third,the strategic objectives and positioning of Chucai Smart campus business development are proposed,the business scope and market positioning are clarified,and strategic measures such as business layout optimization,business model adjustment,marketing strategy upgrading,sales management innovation and business process standardization are put forward.Finally,in order to ensure the implementation of the development strategy,four supporting measures such as organizational structure,capital management,operation management,and human resources are put forward.更多还原