【作者】 赵越；

【导师】 王珏辉；

【作者基本信息】 吉林大学 ， 工商管理硕士（专业学位）， 2023， 硕士

【摘要】 近年来,我国工业产业发展迅猛,作为当之无愧的工业之王,时至今日汽车已经走进了千家万户,成为了人们日常生活中重要的组成部分。随着时间的推移,汽车行业已经成长为我国经济的核心部分,并且对整个社会经济都具有重大影响。中国汽车工业协会发布最新数据显示,2022年,中国汽车产销分别达到2702.1万辆和2686.4万辆,同比增长3.4%和2.1%,呈现持续增长态势。中国的汽车市场一直保持在世界第一的位置,这一成就持续了14年。中国已经成为全球第一大汽车消费市场,并且正在朝着成为全球汽车强国的目标不断前进。新的时代背景下,汽车“智能化、网联化、电动化、共享化”的“新四化”是汽车行业当前乃至未来相当长一段时期内的重要发展方向,智能驾驶汽车作为“新四化”的重要组成部分,受到行业广泛关注。作为全球汽车技术及产业的重要发展趋势,智能驾驶汽车能够为人们提供更加安全、舒适以及顺畅的出行方式的同时,还具有广阔的应用扩张潜力。作为老牌合资整车厂,吉林越众汽车公司在传统汽车领域积累了相当大的品牌和产品优势,但在智能驾驶领域却表现平平。越众公司当前的主要竞争对手除了传统整车厂外,还有造车新势力和互联网、软件公司等汽车行业新的入局者,竞争环境复杂多变,机遇与风险并存。本文以战略理论为基础,采用文献分析法和案例研究法,以吉林越众汽车公司为例,通过对越众公司智能驾驶汽车竞争战略的研究,结合公司现状,深入分析公司智能驾驶汽车竞争过程中存在的问题。经过与竞争对手的比较,结合当前的市场环境,我们可以清晰地认识到企业的发展趋势;而且,经过系统的分析,我们还可以准确把握企业的资源配置、技术实力、优势、不足、机会与潜在风险。这将有助于企业发挥其优势,避免其不足。经过对吉林越众汽车公司外部环境、内部环境和SWOT综合分析后得出,越众公司应以增长型战略为战略总体方向。经过全面考量,越众公司最终决定采取差异化战略,以满足内外部环境的要求,并结合企业实际情况,推动智能驾驶汽车的发展。通过加强智能驾驶电动车型的研发推广、着眼产业链关键资源布局和构建独特商业模式等措施来稳步落实实施竞争战略。同时以完善的人力资源、组织结构、营销体系等方面为依托,保障竞争战略的顺利实施。在快速发展的行业浪潮中选择适合自身特点的竞争战略并精准完成战略的落实,有助于实现越众公司在中国智能驾驶领域的合理规划,解决当前越众公司自动驾驶汽车领域技术发展滞后的问题,从而使公司在未来的国内市场中继续保持领先,在飞速变幻的行业竞争中赢得优势。更多还原

【Abstract】 As China’s industrial sector has advanced at a swift pace,the automobile-the rightful leader of industry-has become an integral part of everyday life for thousands of households in recent years.This has enabled the automobile industry to become a major contributor to the nation’s social and economic landscape.The China Association of Automobile Manufacturers(CAAM)has reported a 3.4% and 2 percent rise in automobile production and sales in 2022 to 27.021 million and 26.864 million units respectively.1% Annually,an ever-expanding pattern is demonstrated.For 14 years in a row,China has been the leader in global auto production and sales.China’s standing as the world’s premier automobile market force is further solidified,and it is progressing toward becoming the world’s automotive superpower.Amidst the dawn of a new epoch,the "new four" of "intelligent,networked,electric and sharing" is a critical progression for the automotive sector in the present and even for the foreseeable future.The industry is deeply concerned with the importance of intelligent driving cars.As an important part of it,smart driving cars have received widespread attention from the industry.Smart driving cars,a significant advancement of global automotive technology and industry,can offer individuals a more secure,comfortable,and effortless way of traveling,as well as a wide range of potential applications.As an old joint venture vehicle manufacturer,Jilin Yuezhong Automobile Company has accumulated considerable brand and product advantages in the field of traditional automobiles,but its performance in the field of intelligent driving is mediocre.The main competitors of Yuezhong are not only traditional OEMs,but also new entrants in the auto industry,such as new car makers and internet and software companies,so the competitive environment is complex and changing,with both opportunities and risks.This paper,taking Jilin Yuezhong Automobile Company as an example,applies a literature analysis and case study approach to the investigation of Yuezhong’s competitive strategy for smart driving cars,based on strategy theory.A thorough examination of the company’s smart driving car competition process issues,in combination with its present circumstances,is essential.Comparing rival companies in a horizontal fashion,analyzing the external and industry environment,and assessing the competitive landscape,the company’s development direction can be made clear.By delving into its own reality,a vertical analysis can be conducted to uncover the company’s resources and capabilities,Anticipating to bolster its strengths and evade its weaknesses,the corporation must delve deeper into its strengths,weaknesses,prospects,and potential risks in competition.An exhaustive analysis of the Jilin Yuezhong Automobile Company’s external,internal and SWOT contexts has led to the determination that a growth-oriented strategy should be the company’s main strategic approach.It has been decided that Yuezhong’s smart driving vehicles should be embraced.The competitive strategy will be steadily implemented by strengthening the R&D and promotion of smart driving electric vehicle models,focusing on the layout of key resources in the industry chain and building a unique business model.At the same time,we guarantee the smooth implementation of the competitive strategy by relying on perfect human resources,organizational structure and marketing system.Choosing a competitive strategy that suits its own characteristics in the rapidly developing industry wave and completing the implementation of the strategy precisely will help realize a reasonable plan for Yuezhong in the field of intelligent driving in China and solve the current problem that Yuezhong is lagging behind in the development of technology in the field of self-driving cars,thus enabling the company to continue to stay ahead in the domestic market in the future and win an advantage in the fast-changing industry competition.更多还原