【作者】 范佳；

【导师】 齐红倩；

【作者基本信息】 吉林大学 ， 工商管理硕士（专业学位）， 2023， 硕士

【摘要】 随着世界经济的全球化发展,信息技术现代化进步以及企业管理思想的不断创新,汽车行业的竞争方式也发生了不同寻常的转变。过去,企业之间的竞争是一种激烈的竞争,但如今,竞争的焦点已经从企业转移到供应链的竞争中。吉林省长宁汽车材料供应链有限公司在汽车行业深耕20余年,将物流和供应链条上其他相关服务集合在一起,形成汽车材料供应链服务企业,有着丰富的汽车材料供应链行业经验,逐步构建其企业供应链的竞争优势。2019-2022年受全球新冠肺炎的影响,汽车产业整条供应链都受到了威胁,主机厂和零部件工厂被迫停产,主要原因就是供应链条断裂所致。供应链的正常运转才能保证生产的正常运行,所以,对于吉林省长宁汽车材料供应链有限公司这样的专业供应链企业,面临着外部的不确定性,公司发展战略应该做适当的调整,本文针对公司的发展战略进行了深入的研究。本文旨在深入探讨吉林省长宁汽车材料供应链有限公司的发展状况,并从业务发展布局、内部组织架构、公司内部管理规范及行业影响力等方面加以剖析,以期发现问题,并提供有效的解决办法。通过PEST分析工具,从政治、经济、社会文化和技术四个方面深入探究吉林省长宁汽车材料供应链有限公司所处的外部宏观环境,并利用波特五力模型对产业和竞争者展开分析方法,以期发现其所面临的机遇和挑战,同时利用EFE矩阵对关键外部因素展开定量分析,以期更好地把握企业发展趋势。通过对吉林省长宁汽车材料供应链有限公司内部环境的研究,我们可以从资源、能力和运营等多个方面来深入了解该企业的优点和缺陷,并利用IFE矩阵对重要因素加以定量研究,以期更好地把握企业的发展趋势。通过SWOT分析矩阵,我们可以准确地识别吉林省长宁汽车材料供应链有限公司的市场前景、社会需求、国家政策、新势力涌现及安全监管严格等机遇;同业竞争激烈、行业要求高、降本压力、企业产品发展不均衡及服务商地位等风险;企业团队能力、优秀的产品资源、专业的服务水平、客户的满意程度及公司运营良好等优点;以及公司管理人才匮乏、架构不完善、品牌建设缺失、产品布局单一及公司制度不健全等缺陷。通过机遇、风险、优点以及缺陷,并结合其SO增长型战略选择,实施其纵一体化发展战略,以促进公司的发展。通过整合国内仓储物流资源,加强公司全国仓储物流网络布局;将供应链上下游客户与自身供应链条服务一体化形成竞争优势,在保证自身业务基础之上,加强了上下游企业的紧密合作,从而扩大了自身的业务范围;与此同时,加强企业专业化发展,通过人员布局、设施资源整顿、专业知识培训方面形成自身专业化竞争优势等发展战略。最终,吉林省长宁汽车材料供应链有限公司明确了其发展战略定位和目标,并制定了业务范围、网络布局、战略合作和专业化核心竞争力四个方面的实施措施。为了保证规划的顺利实施,企业还制订了一系列保证举措,涉及机构管理制度、人力资源、资金投入和企业文化。更多还原

【Abstract】 With the globalization of the world economy,the modernization of information technology and the continuous innovation of enterprise management ideas,the competition mode of the automobile industry has also taken an unusual turn.In the past,the competition between enterprises was a fierce competition,but today,the focus of competition has shifted from the enterprise to the supply chain competition.Jilin Province Changning Automotive Material Supply Chain Co.,Ltd.has been deeply engaged in the automotive industry for more than 20 years,integrating logistics and other related services in the supply chain to form an automotive material supply chain service enterprise.It has rich experience in the automotive material supply chain industry,and gradually builds its competitive advantage in the enterprise supply chain.From 2019 to 2022,the entire supply chain of the automobile industry was threatened by the impact of the global novel coronavirus pandemic,and the main reason was that the supply chain was broken.Only the normal operation of supply chain can ensure the normal operation of production.Therefore,for the professional supply chain enterprises such as Jilin Province Changning Automotive Material Supply Chain Co.,LTD.,facing the external uncertainties,the company’s development strategy should be adjusted appropriately.This paper conducts an in-depth study on the company’s development strategy.This paper aims to deeply explore the development status of Jilin Province Changning Automotive Material Supply Chain Co.,LTD.,and analyze from the aspects of business development layout,internal organization structure,internal management norms and industry influence,so as to find problems and provide effective solutions.Through PEST analysis tool,the external macro environment of Jilin Province Changning Automotive Material Supply Chain Co.,Ltd.is deeply explored from the four aspects of politics,economy,social culture and technology,and the Porter’s five Forces model is used to analyze the industry and competitors,in order to find the opportunities and challenges it faces.At the same time,EFE matrix is used to conduct quantitative analysis of key external factors.In order to better grasp the development trend of enterprises.Through the study of the internal environment of Jilin Changning Automotive Material Supply Chain Co.,LTD.,we can deeply understand the advantages and defects of the enterprise from resources,ability and operation and other aspects,and use IFE matrix to conduct quantitative research on important factors,in order to better grasp the development trend of the enterprise.Through SWOT analysis matrix,we can accurately identify market prospects,social demands,national policies,emerging new forces and strict safety supervision opportunities of Jilin Changning Automotive Material Supply Chain Co.,LTD.;Risks such as fierce industry competition,high industry requirements,cost reduction pressure,unbalanced product development and service provider status;Enterprise team ability,excellent product resources,professional service level,customer satisfaction and good operation of the company;And the company management talent shortage,imperfect structure,lack of brand building,single product layout and the company system is not perfect and other defects.Through opportunities,risks,advantages and disadvantages,and in combination with its SO growth strategy choice,implement its longitudinal integrated development strategy to promote the development of the company.Through the integration of domestic warehousing and logistics resources,strengthen the company’s national warehousing and logistics network layout;Integrate the upstream and downstream customers of the supply chain with its own supply chain services to form competitive advantages,strengthen the close cooperation between upstream and downstream enterprises on the basis of ensuring its own business,so as to expand its business scope;At the same time,strengthen the professional development of enterprises,through personnel layout,facilities and resources rectification,professional knowledge training to form their own professional competitive advantages and other development strategies.Finally,Jilin Province Changning Automotive Material Supply Chain Co.,Ltd.has defined its development strategic positioning and objectives,and developed four implementation measures in business scope,network layout,strategic cooperation and professional core competitiveness.In order to ensure the smooth implementation of the plan,the company also formulated a series of assurance measures,involving the institutional management system,human resources,capital investment and corporate culture.更多还原