【作者】 张瑞平；

【导师】 崔天剑；

【作者基本信息】 东南大学 ， 艺术设计（专业学位）， 2022， 硕士

【摘要】 人们知识需求的高涨和互联网技术的发展,使得在线知识社区业已成为人们获取和传递知识的重要渠道。在线知识社区的核心价值依赖于用户之间积极、持续的知识分享行为,然而,知识隐匿的现象却普遍存在于在线知识社区之中,大量的用户在沉默中浏览知识内容,这无疑对于在线知识社区的接续发展形成了难以忽略的阻碍。近年来,游戏化凭借着其在优化用户体验、激励用户行为方面的巨大设计价值和潜力,被应用于越来越多的行业和领域中,产生了丰富的理论方法和实践成果。研究立足于在线知识社区中用户知识分享动机不足的现状,将游戏化引入对在线知识社区交互设计的探究。研究通过梳理游戏化和在线知识社区的概念及游戏化设计的理论依据,归纳出游戏化设计的方法指导;将在线知识社区中不同的用户角色与玩家之旅的四个阶段相对应,分别设定学习者用户、社交者用户和领袖者用户的期望行为,并开展用户访谈和问卷调研,提炼出在线知识社区的游戏化设计要点,包括游戏化设计所要围绕的目标技能和用户动机,创建了由定义层、框架层和策略层组成的设计思路模型,进而分别从吸引阶段、塑造阶段和终局阶段提出在线知识社区的游戏化设计策略,即以多维乐趣增强用户动机、以多元互动培养用户习惯和以多方联结形成用户承诺;以“有识APP”为例,进行了在线知识社区的游戏化设计实践,输出“有识APP”的信息架构、交互原型、高保真界面、应用图标的具体方案,展示了答题挑战、学习小组、创作等级、结伴同行、大众评审、创作活动、互赠寄语的游戏化机制。研究基于游戏化的在线知识社区,提出了具体的、可行的交互设计策略和方案,能够为游戏化设计在这一领域的应用与发展,和驱动在线知识社区用户的知识分享行为,提供一定的理论参考价值和实践指导意义。更多还原

【Abstract】 With the rising demand for knowledge and the development of Internet technology,online knowledge community has become an important channel for people to acquire and transfer knowledge.The core value of online knowledge community depends on the positive and continuous knowledge sharing behavior among users.However,the phenomenon of knowledge hiding generally exists in online knowledge community.A large number of users browse knowledge content in silence,which undoubtedly forms an obstacle to the continuous development of online knowledge community.In recent years,gamification has been applied in more and more industries and fields with its great design value and potential in optimizing user experience and stimulating user behavior,which has produced rich theoretical methods and practical results.Based on the current situation of insufficient motivation of users’ knowledge sharing in online knowledge community,the research applies gamification into the interactive design of online knowledge community.By inducing the concepts of gamification and online knowledge community and the theoretical basis of gamification design,summarizes the method guidance of gamification design;Corresponding the different user roles in the online knowledge community to the four stages of the player’s journey,set the expected behaviors of learner users,socializer users and leader users respectively,carry out user interviews and questionnaire survey,extract the key points of the gamification design of the online knowledge community,including the target skills and user motivation that the gamification design should focus on,and create a design idea model composed of definition layer,framework layer and strategy layer,Then the gamification design strategies of online knowledge community are put forward from the attraction stage,scaffolding stage and endgame stage,that is,to enhance users’ motivation with multi-dimensional fun,to cultivate users’ habits with multi-dimensional interaction and to form users’ commitment with multi-party connection;Taking "Youzhi APP" as an example,the gamification design practice of online knowledge community is carried out,the specific scheme of information architecture,interactive prototype,high fidelity interface and application icon of "Youzhi APP" is output,and the gamification mechanism of learning group mechanism,challenge mechanism,creative hierarchy mechanism,peer mechanism,review mechanism,task activity mechanism and sending blessing mechanism is displayed.Through studying on the gamified online knowledge community,the research puts forward specific and feasible interaction design strategies and schemes,which can provide certain theoretical reference value and practical guiding significance for the application and development of gamification design in this field and drive the knowledge sharing behavior of users in online knowledge community.更多还原