【作者】 孙伟；

【导师】 赵道致；

【作者基本信息】 天津大学 ， 工商管理， 2021， 硕士

【摘要】 随着互联网的发展,工业领域与互联网的融合越来越深入,客户也越来越不满足于制造商提供标准化产品,定制化能力正在成为制造商市场竞争力的体现。近来,C2M(Consumer to Manufacturer)这种客户与制造商直连的商业模式开始由快消品向厨房设备类产品领域拓展延伸。对于制造商而言,研究面向C2M模式的快速响应制造机制,对客户定制需求的及时响应、缩短交期和降低制造成本这三个关键竞争力有着非常重要的意义。本文针对快速响应C2M所遇到的问题,首先设计了客户与制造商直连的客户订单流程和交互界面。然后,研究了一种面向多种选配功能型号产品的动态BOM快速生成机制,使客户所需的功能配置需求直接逻辑勾连相关物料,自动生成BOM用于执行物料计划和组织生产,提高了从客户需求到组织生产之间的效率。接下来,针对需求量不稳定的情况,对产品进行了多维度ABC分类,并研究了推-拉混合生产模式,将客户定制程度不同的产品进行划分并结合精益生产理论采取不同生产驱动方式,使生产环节响应客户时间缩短,同时提高生产效率,降低制造成本。最后,针对不确定性带来的库存和物料供给不及时问题,运用需求不确定条件下的再订货点模型和供应商管理库存方式,对产成品和物料库存进行控制,以达到提高准时交货率和削减库存成本的目的。基于以上研究提出的方案,以HG公司为案例进行验证,说明本文研究的模型能够有效地协调产品个性化、多样化、需求量不稳定与快速响应客户、缩短交货期、降低库存成本之间的矛盾。本文以制造端为视角,研究了制造商在C2M情境下实现快速响应客户个性化定制需求并兼顾交期、价格优势的一种方案,丰富了C2M在制造领域的实践性研究。更多还原

【Abstract】 With the development of the Internet,the integration of the industrial field and the Internet is getting deeper.Customers have become more and more dissatisfied with the standard products provided by the manufacturers.The customization ability is becoming an embodiment of the market competitiveness of the manufacturers.Recently,C2M(Consumer to Manufacturer),a customer-manufacturer business model,has begun to expand from FMCG products to kitchen equipment products.For manufacturers,it is greatly significant to study a rapid response mechanism for manufacturing applying to C2 M situation.For manufacturers,there are three key competitiveness including timely response to customized demand,shorter delivery time and lower manufacturing cost.This thesis aims at solving the problems of rapid response to C2 M.First,I established a new customer order process and an interactive interface for the direct connection between the customer and the manufacturer.Then,I created a dynamic BOM rapid generation mechanism for products with multiple functional models.It makes customers’ functional configuration requirements directly and logically related to materials,and then automatically generates the BOM for MRP and MPS.It would also improve the efficiency of the process from receiving customer demand to carrying out production.Next,in the situation with unstable demand,it carries out a multi-dimensional ABC classification to classify products and builds up a push-pull mixed production mode for product segments with different customizing levels.By the concept of lean production,it takes different driving mode of production to make the time of production response shortened,production efficiency improved,and manufacturing cost reduced.Finally,for the problems of inventory and material supplying caused by demand uncertainty and product complexity,the reorder point model under the condition of uncertain demand and vendor managed inventory are used for controlling the inventory of finished goods and materials and improving the on-time delivery performance and reduce the inventory reserves cost.Based on the approaches proposed in the above research and taking HG Company as an example,the empirical analysis method is used to illustrate that the models studied in this thesis can effectively coordinate the contradictions between product individualization,diversification,unstable demand and rapid response to demand,shorter delivery time and minimized inventory cost.From the perspective of the manufacturing side,this thesis studies a solution for the manufacturer to realize rapid response to customer’s customization demands and take the advantages of shorter delivery time and lower price in the context of C2 M.And also,the study in this thesis enriches the practice of C2 M in manufacturing field.更多还原