【作者】 王超；

【导师】 傅利平；

【作者基本信息】 天津大学 ， 工商管理， 2021， 硕士

【摘要】 中海油田服务股份有限公司(以下简称“中海油服”)是拥有物探、钻井、油田技术和船舶服务能力的综合油田服务商,实力和规模在亚洲领先,所提供的服务覆盖海上油气勘探开发的所有阶段,物探业务是主营业务之一。物探服务价格和工作量受油价波动影响较大,竞争也极为激烈,进入新一轮大变革、大洗牌阶段,各物探公司纷纷提升竞争优势。制定一套行之有效的业务发展战略,为企业决策提供全面、快速的信息支持,显得尤为重要。本文结合当前我国的经济发展阶段和国内外环境变化,对物探业务的发展、组织结构、装备和经营状况进行分析。应用竞争战略理论和动态能力理论,结合宏观经济分析、行业分析及SWOT分析,研究中海油服物探业务的优劣势以及机遇和挑战,并通过层次分析法和德菲尔法,定量与定性分析相结合,明确发展方向和战略定位。研究发现,中海油服物探业务从战略方位系数上对具体战略定位在积极开拓型,从战略四边形的重心和战略类型方位角确定为争取型中的进取型。文中从动态能力理论角度的市场导向感知、组织学习感知、社会网络关系、沟通协调整合四个能力维度的构成要素进行分析,通过分析和评估,提出了物探业务发展战略举措,并提出了相应的战略实施保障,确保中海油服物探业务可持续发展。更多还原

【Abstract】 China Oilfield Services Limited(hereafter refer to “COSL”)is the integrated oilfield service provider with geophysical,drilling,oilfield technology and ship service capabilities.It is a leader in strength and scale in Asia,providing services covering all stages of offshore oil and gas exploration and development.Geophysical is one of its main businesses.The service price and workload of geophysical service are greatly affecting by oil price fluctuations,and the competition is extremely fierce.It has entered a new round of great reform and reshuffle.Various geophysical business companies have been improving their competitive advantages.How to develop an effective business development strategy to provide comprehensive and rapid information support for decision-made,is particularly important.The thesis combines the current economic development stage of China and changes in the domestic and international environment to analyze the current development,organizational structure,equipment and operating conditions of the current geophysical business.It applies competitive strategy theory and dynamic capability theory,combines macroeconomic analysis,industry analysis and SWOT analyze to study the advantages and disadvantages,opportunities and challenges of COSL’s geophysical business.It combines quantitative and qualitative analysis through analytic hierarchy process and Delphi method to clarify the development direction and strategic positioning.The thesis analyzes from the four dimensions,including market-oriented perception ability,organizational learning perception ability,social network relationship ability,and comunication and coordination integration ability of the perspective of dynamic ability theory.Through analysis and evaluation,the development strategy of geophysical prospecting business is proposed and corresponding strategic implementation guarantee is put forward to ensure the sustainable development of COSL’s geophysical prospecting business.更多还原