【作者】 李辉；

【导师】 苑春荟；

【作者基本信息】 北京邮电大学 ， 工程管理（专业学位）， 2023， 硕士

【摘要】 企业的发展离不开自身资源和外部资源,而获得外部资源就需要进行采购活动,这样才能推动企业的快速和高效发展。为了打开企业获取资源的大门,采购活动就必须发展壮大,发挥其市场资源枢纽的桥梁作用。采购过程是一个非常严谨和标准化的流程,流程管理、组织形式、供应商管控、业务规范等等都会影响采购管理的成本、质量、交付和周期。高效、快速地从外部空间获取资源,取长补短,才能真正意义上推动企业进行供给侧改革。本文首先介绍了采购的研究背景及意义,通过对国内外研究梳理,结合本课题研究基础制定了研究内容与研究方案。其次,本文对采购管理所涉及到的概念、特点、组织形式和问题特征进行了剖析,其中包括采购管理问题特征如招标代理人存在问题、招标人以及投标人存在问题等。随后,结合CM公司采购项目的实际案例,归纳整理出了CM公司集中采购及投标现状。接着,基于该采购现状分析,开展深入的调研问卷,从组织结构、业务形式、供应商管理、采购流程等方面提炼出数据进行归纳和分析总结,最终形成CM公司采购管理存在问题的成因内容。同时,基于需求价值理论和采纳意愿理论,以CM公司通信工程项目采购管理为例,探究评价一致性对需求部门员工采购意愿的影响,探究不同类型产品采购对外部供应商采购意愿的影响,以及心理距离对通信工程项目供应商采购意愿的调节影响。最后,基于CM公司采购项目案例分析、采购活动参与人员感知分析结果,对其采购管理过程中存在的问题进行全面细致的分析,并对其采购管理进行了优化方案和保障措施的设计。基于文献调研方法、理论联系实践方法及案例分析方法,针对通信工程采购活动以及CM公司企业的实际情况,本文通过招投标现状梳理、国内外研究现状总结,结合相关案例对招投标采购理论及问题特征进行归纳、对现有的采购管理问题进行分析及优化,提出相应的解决问题的方案。本文主要有以下几个创新点,从理论层面扩展到实际层面的创新、针对具体案例的采购管理效率和质量创新、采购管理溯源化和规范化创新、需求价值和采购相关人员行为研究创新。更多还原

【Abstract】 The development of enterprises is inseparable from their own resources and external resources,and the acquisition of external resources requires procurement and bidding,so as to promote the rapid and efficient development of enterprises.In order to open the door for enterprises to obtain resources,bidding and procurement must grow and develop,and play the role of bridge of market resource hub.The process of procurement and bidding is a very rigorous and standardized process.Process management,organizational form,supplier management,business norms and all these factors will affect the cost,quality,delivery and cycle of procurement bidding.Only by acquiring resources from the external space more efficiently and quickly and learning from each other can we truly promote the supply-side reform of enterprises.This paper firstly introduces the research background and significance of bidding procurement,and combs the domestic and foreign papers research on the management of bidding procurement,then formulates the research content and research plan of this topic based on the preliminary combing content.Secondly,this paper analyzes the concepts,characteristics,organizational forms and problem characteristics involved in bidding and procurement which include the problems of bidding agents,bldders and bidders.Subsequently,combined with the actual cases of CM company’s bidding and procurement,the status of centralized procurement activities and centralized bidding were summarized.Then,based on the analysis of the current situation of CM company’s procurement,an in-depth survey questionnaire was carried out to extract data induction and analysis summary from the aspects of organizational structure,business form,supplier management,procurement process,etc.,and finally formed the causes of CM company’s procurement management problems.Then,based on the theory of demand value and the theory of adoption intention,taking CM company’s bidding procurement as an example,this paper explores the influence of consistency evaluation on the purchase intention of employees in the procurement department of enterprises,and the influence of different types of procurement products on the purchase intention of external supplier,and the moderating effect of psychological distance on the adoption intention of the suppliers of communication engineer.Finally,based on the results of case analysis,bidding procurement staff perception analysis of CM company bidding procurement,this paper makes a comprehensive and detailed analysis of the problems existing in the bidding procurement process,and puts forward the design of optimization scheme and safeguard measures for the management of CM company bidding procurement.Based on the literature research method,the theory and practice method,and the case analysis method,in view of the communication engineering bidding activities and the actual situation of CM company enterprises,this paper carries out the bidding status combing,domestic and foreign research status summary,bidding procurement theory and problem characteristics induction,procurement management problem analysis and optimization,and proposes a solution to the problem in combination with relevant cases.This article mainly has the following innovations,from the theoretical level to the actual level of innovation,procurement management efficiency and quality innovation,procurement management traceability and standardization innovation,demand value and purchaser behavior research innovation.更多还原