媒介可供性视角下乡村重新部落化现象研究

【作者】 李艳萍；

【导师】 荀瑶；

【作者基本信息】 黑龙江大学 ， 新闻传播学， 2023， 硕士

【摘要】 信息时代背景下,新媒体技术与智能设备入驻乡村社会,互联网技术和新媒体的出现改变了乡村居民的生活状态,乡村出现了重新部落化趋势。本文从媒介可供性视角下,探讨媒介技术如何影响了乡村社会形态,以及如何实现乡村居民的线上部落化生存。本文选取长江上游的普通行政村落为研究对象,从村民媒介接纳和采用行为出发,关注线上交往场景、场景再组织。并试图概括中国乡村社会“重新部落化”影响,乡村公共交往、文化生产、家庭交往三个维度发生的改变。本文认为乡村社会的再部落化体现了媒介中介效应对于乡村交往的影响,乡村展开了云端交往的序幕,并实现血缘、亲缘、乡缘的线上移植。由于乡村群体主体差异明显且数字鸿沟显著存在,乡村社会的线上生存属于浅层次的“云端交往”。最后回归乡村发展的本身,对乡村建设提出针对性建议。更多还原

【Abstract】 In the context of the information age,new media technologies and smart devices have entered rural society,and the emergence of the Internet and new media has changed the living conditions of rural residents,leading to a renewed tribalization trend in rural areas.This article explores how media technologies affect rural social forms and how to achieve online tribalization survival for rural residents from the perspective of media availability.The study selects ordinary administrative villages in the upper reaches of the Yangtze River as the research objects,starting from the villagers’ media acceptance and adoption behavior,and focusing on online communication scenes and scene reorganization.It also attempts to summarize the impact of China’s rural society on "re-tribalization" and the changes that occur in rural public communication,cultural production,and family communication.This article argues that the re-tribalization of rural society reflects the impact of media intermediation on rural communication.Rural areas have opened the prelude of online communication,and have realized the online transplantation of blood relationship,kinship,and hometown relationship.Due to the significant differences in the subjectivity of rural groups and the significant digital divide,the online survival of rural society belongs to the superficial level of "online communication." Finally,returning to the development of rural areas,targeted recommendations are proposed for rural construction.更多还原