【作者】 陈婧；

【导师】 王君萍；

【作者基本信息】 西安石油大学 ， 会计硕士（专业学位）， 2022， 硕士

【摘要】 当前,我国啤酒行业年产量进入下滑通道。2019年全国规模以上啤酒企业累计产量下降,2020年受新冠肺炎疫情的影响,全国规模以上啤酒企业累计产量降幅较2019年同期明显扩大,国内啤酒市场整体呈现出量跌价升的趋势。随着进口啤酒大批涌入国内市场,企业市场竞争程度进一步加剧。Z啤酒公司作为啤酒行业第三梯队生产企业,近五年来,其产品主要销售区域,甘肃与青海两省的啤酒市场容量呈下降趋势,且随着行业竞争的进一步加剧,其市场份额也有所下滑。同时,由Z啤酒公司近五年的财务数据可知,其净利润、营业收入、核心利润、经营现金流量等都在下降,投资收益占比较大,盈利状况不佳。众所周知,盈利能力是企业生存的基本能力。故而本文以国内外相关研究为基础,首先选取了10个财务指标对Z啤酒公司进行了盈利能力情况的纵向分析;其次,运用因子分析法进行了行业内的横向分析,分别对2016年-2020年我国啤酒行业上市公司每一年的综合盈利能力水平进行评分,得出近五年的动态排名情况,从而汇总得出Z啤酒公司的实际盈利能力水平;接着,根据实证结果,对其盈利能力存在的问题及问题产生的原因进行剖析;最后针对Z啤酒公司盈利能力现状中存在的问题,提出了Z啤酒公司盈利能力水平的提升方案。研究得出,Z啤酒公司经营和发展状况均不是很理想,本文所选择的盈利能力评价指标数值在横向比较时都明显低于行业平均值,纵向比较上也是五年持续较低甚至为负,盈利能力水平综合得分为行业内最低。因此,本文提出通过进行改进产品结构、降低成本消耗、优化市场布局与投资结构、提高现金流管理水平等措施提升Z啤酒公司的盈利能力。更多还原

【Abstract】 At present,the annual output of China’s beer industry has entered a downward channel.In2019,the cumulative output of beer enterprises above designated size decreased.Affected by the COVID-19 epidemic in 2020,the cumulative output decline of beer enterprises above designated size nationwide decreased significantly compared with the same period in 2019,and the domestic beer market as a whole showed a trend of falling volume and price rise.With the influx of imported beer into the domestic market,the competition in the enterprise market has further intensified.As the third echelon production enterprise in the beer industry,Z Beer Company has shown a downward trend in the beer market capacity in Gansu and Qinghai provinces in the past five years,and with the further intensification of competition in the industry,its market share has also declined.At the same time,according to the financial data of Z Beer Company in the past five years,its net profit,operating income,core profit,operating cash flow,etc.are all declining,with relatively large investment income and poor profitability.As we all know,profitability is the basic ability of enterprises to survive.Therefore,based on relevant research at home and abroad,this paper first selected 10 financial indicators to carry out a longitudinal analysis of the profitability of Z beer company.Secondly,the factor analysis method is used to carry out horizontal analysis in the industry,and summarizes each year of listed companies in China’s beer industry from 2016 to 2020.The level of joint profitability is rated to get the dynamic ranking in the past five years,so as to summarize the actual profitability level of Z Beer Company.Then,according to the empirical results,the problems in its profitability and the causes of the problems are analyzed.Finally,the questions in the current profitability of Z Beer Company are analyzed.In this question,a plan to improve the profitability of Z Beer Company is put forward.The study concludes that the operation and development status of Z Beer Company are not very ideal.The profitability evaluation index values selected in this article are significantly lower than the industry average in the horizontal comparison,and the vertical comparison has continued to be low or even negative for five years,and the comprehensive score of profitability is the lowest in the industry.Therefore,this paper proposes to improve the profitability of Z Beer Company by improving the product structure,reducing cost consumption,optimizing the market layout and investment structure,and improving the level of cash flow management.更多还原