【作者】 张琦；

【导师】 姜英；

【作者基本信息】 四川大学 ， 新闻与传播， 2021， 硕士

【摘要】 互联网媒介的产生给媒介平台以及媒介用户的社交传播环境带来前所未有的改变,用户获得了更多参与实践的平台与机会,其个体身份标签的特性也产生交叉模糊,单纯的消费者逐步具备了集消费、生产、传播为一体的复杂化身份特征,单向线性的传播方式也朝多向网状互动发生转变,相比传统模式的产出而言,极大提升了用户参与互动行为在平台中所创造的价值。所以媒介平台抓准用户身份复杂化带来的参与价值,由前台操作者转化为后台指引者,促使主体双方共同搭建出了参与式文化的范畴。而橙光作为互动叙事小说平台的典型代表,不仅展现出了用户多面一体化身份的传播景观,更是以优质的文本表达输出和互动机制开创为参与式文化生态圈创造了良性发展。本文以互动叙事小说行业典型代表橙光为研究对象,在参与式文化的视角下,对平台中的参与和互动作出更深入的剖析理解,从网络文学及网络文学社区的互动参与大背景中,梳理出互动叙事小说社区分支的参与式文化产生演变与定位生态,再由参与互动的具体表现来做进一步探究,从中发现了橙光互动叙事小说平台围绕用户、平台和作品共同孕育的参与式文化特性,也觉察出人、平台、内容对互动关系产生的重要作用。因此,笔者着重从互动叙事小说平台的参与式文本书写以及参与式互动关系两个重要维度展开详细分析,聚焦用户、文本、互动、平台等要素,在第二章中关注橙光参与式文化的文本表达,采用文本分析与访谈结合的方法,对参与方式、参与行为、参与偏好以及参与特征进行考察。在第三章中关注橙光参与式文化的互动联系,探究参与主体、互动机制、核心互动关系以及额外的互动影响因素。从而全面剖析了参与式文化的主体在文本参与和互动联系搭建过程中所产生的文化实践行为及影响。最后,在深入研究和分析中发现,除普遍性文化特征外,橙光还表现出六大独特性:第一,以连载的即时变化性造就了文本始终保持即时补充调整的未终结状态,以及情感非同步性的共享;第二,在创作消费特征上不但突出了女性化优势,还维持了男性化占比,避免了性别极端化的市场发展;第三,情感表达转化为可以公开查看和排行竞赛的数据,实现了情感变现;第四,以文本为核心实现了圈层内外的连接、活跃与协作;第五,以平台和用户实现了共同活跃的双主体协调存在;第六,文化商业的双重性满足和良性化促进。这些特征为同类行业及上下游行业发展带来了新的参考方向。另外,就客观而言,橙光的参与式文化还没有达到整体参与的浓烈氛围,其参与式的文化实践是在相对环境中生发的概念定位,所以需要进一步加强对平台中不确定型用户的关注力度,以及加强用户互动深化机会的引导力度。而在技术、商业、版权等介入力量的侵扰方面也同样不容忽视,一方面需要不断探索、变化主体双方互动社交需求的平衡支点,另一方面需要培养和提升新价值的互动活跃程度,才有可能持续的保持参与式文化的价值创造与价值传递。更多还原

【Abstract】 The emergence of Internet media has brought unprecedented changes to media platforms and the social communication environment of media users.Users have obtained more platforms and opportunities to participate in practice.The characteristics of their individual identity tags have also been cross-fuzzy,and Single-identity consumers have gradually acquired Combining the complex identity characteristics of consumption,production,and communication,the unidirectional linear communication mode has also changed to multi-directional network interaction.Compared with the output of the traditional model,it greatly improves the value created by the user’s interactive behavior in the platform.Therefore,the media platform grasps the value of participation brought by the complexity of the identities of prospective users,and transforms the front-end operator into the backend guider,prompting both parties to jointly build the category of participatory culture.As a typical representative of the interactive narrative novel platform,Cheng Guang not only shows the communication landscape of users’ multi-faceted identities,but also creates a healthy development for the participatory cultural ecosystem with high-quality text expression output and interactive mechanism creation.This paper takes Cheng Guang,a typical representative of the interactive narrative novel industry,as the research object.From the perspective of participatory culture,it makes a deeper analysis and understanding of participation and interaction in the platform.From the background of interactive participation in online literature and online literature communities,the paper sorts out the interactive narrative novel community branch of participatory culture evolution and positioning ecology.Then,from the specific expression of participation interaction,this paper find out the participatory culture characteristics of the Cheng Guang interactive narrative novel platform,Which is incubated by users,platforms and works,and the important role of people,platforms and content on the interaction relationship.Therefore,the author focuses on the two important dimensions of participatory text writing on the interactive narrative fiction platform and the participatory interaction relationship to carry out detailed analysis,focusing on the user,text,interaction,platform and other elements.The second chapter,focuses on the textexpression of Cheng Guang participatory culture,and uses the method of text analysis and interview to investigate the participation mode,participation behaviors,participation preference and participation characteristics.The third chapter focuses on the interaction of Cheng Guang participatory culture,and explores the participants,interaction mechanism,the core interaction relationship and the additional interaction influeneing factors.Thus,it comprehensively analyzes the cultural practice behavior and influence of participatory culture subjects in the process of text participation and interactive connection construction.Finally,through in-depth research and analysis,it is found that in addition to universal cultural characteristics,Cheng Guang also exhibits six unique characteristics: First,the instant change of serialization creates the unfinished state that the text always maintaining instant supplement and adjustment,as well as the unsynchronized sharing of emotion;Second,in terms of creative consumption characteristics,it not only highlights the feminine advantage,but also maintains the proportion of masculinity.aveid the market development of gender extremes;Third,emotional expression is transformed into data that can be publicly viewed and ranked in the competition,realizing emotional realization;Fourth,the text as the core to achieve the cirde layer inside and outside the conncction,active and collaboration;Fifth,the cor-active and coordinated existence of two subjects are realized by the platform and users;Sixth,dual satisfaction and benign promotion of cultural commerce.These characteristics have brought new reference directions for the development of similar industries and upstream and downstream industries.In addition,objectively speaking,Cheng Guang’s participatory culture has not yet achieved a strong atmosphere of overall participation.Its participatory cultural practice is a conceptual positioning that arises in a relative environment.Therefore,it is necessary to further strengthen the uncertainty of users on the platform and strengthen the guidance of user interaction opportunities.The intrusion of intervening forces such as technology,commerce,and copyright also cannot be ignored.On the one hand,it is necessary to continuously explore and change the balance fulcrum of the interaction and social needs of both parties.On the other hand,it is necessary to cultivate and enhance the interactive activity of new values,So as to maintain the value creation and value transmission of participatory culture continuously.更多还原