【作者】 于洋；

【导师】 彭焕萍；

【作者基本信息】 河北大学 ， 新闻与传播硕士（专业学位）， 2022， 硕士

【摘要】 据中国互联网络信息中心(CNNIC)发布的第49次《中国互联网络发展状况统计报告》显示,截至2021年12月,我国网民规模达10.32亿,较2020年12月增长4296万,互联网普及率达73.0%,网民数量的快速增长推动了各类垂直网络社区的建设发展。虎扑App是将篮球作为主推内容的体育虚拟社区,凭借强大的社交属性和便捷性,成为广大体育爱好者尤其是NBA球迷群体资讯获取和意见交流的平台。本文通过对NBA球迷在虎扑App中的具体行为进行分析研究,在“身份认同”的理论基础之上采用深度访谈、参与式观察、个案分析等方法深度阐释虎扑App中NBA球迷得以进行自我身份和群体身份认同的建构过程,并针对其身份认同建构过程中暴露的问题提供一些可行性的建议。本文共分为五个章节。第一章是本篇论文的绪论,主要阐释了本文的研究背景,研究目的及意义,并在“身份认同”的理论基础之上,对当前“迷文化”的研究进行深度剖析,采用深度访谈、参与式观察和个案分析等方法探讨虎扑App平台NBA球迷的身份认同建构过程。第二章是对虎扑App体育虚拟社区及球迷身份认同问题的概述,通过对虎扑App平台的发展概况进行介绍,分析虎扑App构建体育虚拟社区的多元属性,并着重探讨新媒体平台下NBA球迷“共同体”形成的有利条件。第三章、第四章是本篇论文的核心部分,主要对虚拟社区中NBA球迷的媒介行为进行分析,探讨虎扑App中NBA球迷自我身份和群体身份认同的建构过程,第三章、第四章也分别从这两个维度进行了研究。第三章从NBA球迷自我身份认同的建构过程出发,首先对虎扑App中NBA球迷的一系列实践活动进行分析,探讨其如何通过实践活动的开展完成关于自我身份的初步认知;接着从NBA球迷反思性的自我认同出发,分析球迷如何通过虚拟空间下自我意象的满足和角色扮演下的自我认同完成个人身份的确认;最后从愿望投射和情感投射的角度出发,分析NBA球迷如何构建关于自我身份的完整认识。第四章则从NBA球迷整体性出发,探讨NBA球迷如何实现群体身份的认同。首先NBA球迷通过边界的划分与强化实现我群与他群的区分比较;接着通过意识层面的建构形成属于NBA球迷的内群体偏好;最后借助一系列的对话交流,实现与电影迷群、女性群体的对抗融合,完成关于本群体身份的认同建构。第五章主要针对NBA球迷群体在媒介使用过程中产生的一系列身份认同危机提出一些建设性的意见。NBA球迷在身份认同的建构过程中会出现诸多问题,例如媒介依存,模糊现实、暴力低俗现象频发、非理性消费等,这些危机在很大程度上限制了虎扑App的长远发展,面对这些情况,需要多方主体协同发力,通过提升NBA球迷的媒介素养、引导球迷塑造正确的消费观念、打造健康向上的球迷文化等推动虎扑App平台的良性建设。更多还原

【Abstract】 According to the 49 th Statistical Report on the Development Status of China’s Internet by China Internet Network Information Center(CNNIC),as of December 2021,the size of China’s Internet users reached 1.032 billion,an increase of 42.96 million from December2020,and the Internet penetration rate reached 73.0%.The rapid growth of the number of Internet users has promoted the construction and development of various vertical online communities.Hupu App is a sports virtual community with basketball as the main content,and it has become a platform for the majority of sports fans,especially NBA fans,to obtain information and exchange opinions by virtue of its strong social attributes and convenience.This paper analyzes the specific behaviors of NBA fans in Hupu App,and uses in-depth interviews,participant observation,and case studies to explain the construction process of NBA fans’ self-identity and group identity in Hupu App,based on the theory of "identity".We also provide some feasible suggestions for the problems revealed in the process of identity construction.This paper is divided into five chapters.The first chapter is the introduction of this paper,which explains the background,purpose and significance of this paper,and analyzes the current research on "fan culture" based on the theory of "identity".The paper also explores the identity construction process of NBA fans on the Hupu App platform using in-depth interviews,participant observation and case study analysis.Chapter 2 is an overview of the virtual community and fan identity on the Hupu App.It introduces the development of the Hupu App platform,analyzes the multiple attributes of the virtual community on the Hupu App,and focuses on the favorable conditions for the formation of the NBA fan community on the new media platform.Chapters 3 and 4 are the core of this dissertation,which focus on the specific behaviors of NBA fans in sports virtual communities and explore the process of constructing NBA fans’ self-identity and group identity in the Hupu App,which are also studied in Chapters 3 and 4respectively.Chapter 3 starts from the construction process of NBA fans’ self-identity,firstly,it analyzes a series of practical activities of NBA fans in Hupu App,and explores how they complete the cognition of their self-identity through the development of practical activities;then,from the reflective self-identity of NBA fans,they complete the confirmation of their personal identity through the satisfaction of self-images in virtual space and self-identity under role-playing.Finally,from the level of emotional projection and wish projection,we analyze how NBA fans form a complete understanding of their self-identity.The fourth chapter explores how NBA fans achieve group identity from the perspective of NBA fans as a whole.First of all,NBA fans can distinguish themselves from others by dividing and reinforcing the boundaries;then they form their in-group preferences through the construction of consciousness;finally,through a series of dialogues and exchanges,they achieve the confrontation and integration with movie fans and women’s groups,and complete the construction of their own group identity.The fifth chapter points out a series of identity crises in the process of media use by NBA fans and the related measures to solve them.NBA fans have many problems in the process of identity construction,such as media dependence,blurred reality,frequent violence and vulgarity,irrational consumption,etc.These crises largely limit the development of Hupu App.In the face of these situations,it is necessary for multiple parties to make concerted efforts,firstly,to improve the media literacy of NBA fans,secondly,to guide fans to shape the correct consumption concept;and finally,to build a healthy and upward fan culture.更多还原