【作者】 李林；

【导师】 任善英；

【作者基本信息】 青海大学 ， 金融（专业学位）， 2022， 硕士

【摘要】 在互联网经济迅猛发展的背景下,互联网保险市场扩张迅速,身处其中的互联网保险公司机遇与挑战并存。一方面,在监管政策的推动和新冠肺炎疫情的影响下,保险业务线上化转型加快,给互联网保险公司带来机遇;另一方面,强监管环境、综合成本率久高不下、科技投入高等因素致使互联网保险公司稳定性差,易发生财务风险。相较于传统保险,互联网保险具有产品场景化、用户年轻化、高频低件均、服务更及时、更能满足用户个性化需求、交易成本低、交易效率高等优点,同时产品定价风险、信息管理风险、道德风险、财务风险等风险不容忽视。故本文对我国A、B、C、D四家互联网保险公司开展财务风险预警研究。针对互联网保险面临的风险,综合考虑偿付能力、资产质量、资本结构、盈利能力、经营能力、收益质量和线上运营能力七个方面,运用熵值法和功效系数法构建财务风险预警体系。在本文研究期间,D公司被银保监会监管,故只对A、B、C三家企业开展财务风险预警研究。预警结果表明,A、B、C三家公司分别处于轻警、中警、重警状态,分析数据发现,互联网保险公司存在盈利能力不足、业务结构不够完善、产品同质化问题严重、应收保费率高、综合成本率高、业务及管理费率高、消费者投诉率高、资本结构不合理负债金额偏高、获客成本高等问题。为解决这些问题需要优化业务结构,加强自营渠道建设,降低渠道费用支出,提升服务质量,加强产品创新,优化保险产品定价,以促进互联网保险公司稳步健康发展。更多还原

【Abstract】 With the rapidly growing Internet economy,the Internet insurance market has developed rapidly,and the opportunities and challenges of Internet insurance companies in it coexist.On the one hand,driven by the new crown epidemic and regulatory policies,the online process of property insurance has accelerated,bringing opportunities to Internet insurance companies;on the other hand,factors such as a strong regulatory environment,a long-term high comprehensive cost rate,and high investment in science and technology have led to poor stability of Internet insurance companies and easy financial risks.Compared to traditional insurance,Internet insurance has the advantages of fragmented product scenarios,young users,high frequency and low cost per piece,more comprehensive and timely services,better meeting the personalized needs of customers,low corporate transaction costs,and high transaction efficiency,while risks such as product pricing risk,information management risk,and moral hazard cannot be ignored.In view of the risks faced by Internet insurance,a financial risk early warning system is established by comprehensively considering the seven aspects of solvency,asset quality,capital structure,profitability,operating capacity,income quality and online operation ability,combined with the entropy method and the efficacy coefficient method,and the financial risk early warning system is carried out for Internet insurance companies.The early warning results show that the three Internet insurance companies are in a state of light,medium and heavy warning respectively,and through analysis,it is concluded that Internet insurance companies have problems such as insufficient profitability,imperfect business structure,serious problems of product homogenization,high premium rates due to insurance receivables,high comprehensive cost rates,high business and management rates,high consumer complaint rates,high amounts of unreasonable debt in capital structure,and high costs of customer acquisition.It’s necessary to optimize the business structure,strengthen the construction of self-operated channels,reduce channel costs,improve service quality,strengthen product innovation,and optimize the pricing of insurance products to promote the steady and healthy development of Internet insurance companies.更多还原