【作者】 戴军；

【导师】 李东；

【作者基本信息】 东南大学 ， 工商管理（专业学位）， 2021， 硕士

【摘要】 随着我国经济与社会的高速发展,以新型城市发展、新农村建设等为标志的城镇体系建设进入到一个全新的阶段。一方面,城市包括乡镇发展产生了对市政公共服务的需求不断增加,形成了对市政公共服务的巨大拉动力;另一方面,从企业角度看,这个市场动力既为有关企业的发展提供了历史性机遇,同时,也对各类新型服务机构产生了巨大吸引,导致市政公共服务领域吸引了众多具有不同能力的潜在进入者,这就为传统的市政服务企业带来了巨大的威胁。为此,传统的市政公共服务企业就需要研究制定和贯彻新的发展战略,其核心是业务拓展战略。与此相关,涉及到两个具有紧密关系的问题:首先,需要系统分析揭示我国城市市政公共服务各有关业务的需求变化规律,分析判断城市公共服务市场的结构变化趋势,以此作为企业制定业务拓展战略的依据;其次,当业务拓展战略形成,也就是当企业规划出未来的业务组合后,就需要探索分析能够有效贯彻业务战略的组织结构,包括职能框架、岗位设计以及激励策略。这三个问题即市场结构研究—业务拓展战略分析—组织构建构成了本文的核心研究路线。本文的目标,就是沿着这样的分析框架,揭示我国在新的发展时期城市市政公共服务的市场组成特征,据此研究揭示业务的最佳组合原则,根据业务组合特征探究相应的组织结构形式和有关的组织管理策略。论文系统分析总结了多元化战略、公共产品理论、矩阵组织管理等相关理论研究;专门分析归纳了我国城市市政公共服务的现状与发展趋势,重点探讨了我国城市基础型公共服务的内容并进行了顾客价值分析。在此基础上对我国城市市政公共服务的市场结构进行了探讨。研究提出:我国的城市市政公共服务市场可以划分为两大类,即基础业务市场和衍生业务市场,前者包括保洁、绿化、水务等传统服务,后者则指由于我国城镇发展、新基建事业发展等宏观因素而催化的新型公共服务市场,如快捷垃圾处理、小区综合服务、定制化公共服务等。应用灰色系统方法和回归分析方法预测了不同类别市场的发展趋势,基本结论是:从规模上看基础业务市场大于衍生业务市场,但后者的平均增速超越前者。根据上述市场结构的分析,本文以AC集团为对象,研究提出了“以基础业务为市场获取手段,以衍生业务为盈利主要途径”的复合多元化业务拓展战略。根据这一战略所包含的业务组合特点,论文提出:应在现有的直线职能制组织基础上构建矩阵型组织,为此,探讨了横向的职能配备以及纵向的项目负责人激励等关键组织管理问题。最后,论文在归纳主要结论的基础上提出了两个方面的下一步研究展望。更多还原

【Abstract】 With the rapid development of China’s economy and society,the construction of the urban system marked by the development of new cities and the construction of new countryside has entered a new stage.On the one hand,the development of cities,including townships,has generated an increasing demand for municipal public services,forming a huge driving force for municipal public services.On the other hand,from the perspective of enterprises,this market power not only provides a historic opportunity for the development of enterprises but also has a huge attraction to all kinds of new service institutions,resulting in the field of municipal public services to attract a large number of potential entrants with different capabilities,which has brought great threats to the traditional municipal service enterprises.To this end,the traditional municipal public service enterprises need to develop and implement new development strategies,the core of which is the business expansion strategy.Related to this,it involves two closely related issues: first of all,it is necessary to systematically analyze and reveal the change law of the demand of various related businesses of urban municipal public service in China,analyze and judge the structural change trend of the urban public service market,which can be used as the basis for enterprises to formulate business development strategy;Secondly,when the business expansion strategy is formed,that is,when the enterprise plans the future business portfolio,it is necessary to explore and analyze the organizational structure that can effectively implement the business strategy,including the functional framework,job design,and incentive strategy.These three questions: market structure research,business development strategy analysis,organization construction constitute the core research route of this paper.The goal of this paper is to reveal the characteristics of the market composition of urban municipal public services in the new development period of China along with such an analytical framework,reveal the best combination of business principles,and explore the corresponding organizational structure and related organizational management strategies according to the characteristics of the business combination.This paper systematically analyzes and summarizes the diversification strategy,public goods theory,matrix organization management,and other related theoretical research;This paper analyzes and summarizes the current situation and development trend of China’s urban municipal public services,focusing on the content of China’s urban basic public services and customer value analysis.On this basis,the market structure of urban municipal public service in China is discussed.The study suggests that China’s urban municipal public service market can be divided into two categories: basic business market and derivative business market.The former includes traditional services such as cleaning,greening,and water conservancy,while the latter refers to the new public service market catalyzed by macro factors such as urban development and new infrastructure development in China,such as fast garbage disposal,comprehensive community service,and customized public service.The grey system method and regression analysis method are used to predict the development trend of different types of markets.The basic conclusion is that the basic business market is larger than the derivative business market in terms of scale,but the average growth rate of the latter exceeds that of the former.According to the analysis of the above market structure,this paper takes AC Group as the object,and puts forward the compound diversified business development strategy of “taking basic business as the means of market acquisition and derivative business as the main way of profit”.According to the characteristics of the business combination contained in this strategy,the paper proposes that the matrix organization should be constructed on the basis of the existing linear functional organization.Therefore,the key organizational management issues such as horizontal function allocation and vertical project leader incentive are discussed.Finally,on the basis of summarizing the main conclusions,this paper puts forward the next research prospects in two aspects.更多还原