【作者】 姚远；

【导师】 赵道致；

【作者基本信息】 天津大学 ， 工商管理， 2020， 硕士

【摘要】 当今时代,分享经济正深刻地影响着我们的生活,以颠覆性的姿态将社会大众用移动互联网和物联网紧密地连接起来,带来了前所未有的便利,也带了前所未有的挑战。各型各色的分享型企业在各方资金大力支持下如雨后春笋般出现,竞争激烈程度为商业历史所罕见,这其中企业如何提高自己竞争力使自身在瞬息万变的市场环境中存活下来,成了众多企业关心的核心问题之一。若要充分提高自身竞争力,就要成为更“懂”消费者的人,如何了解消费者的真实需求和真实想法,成为了亟待解决的问题之一,也是本文研究的出发点。Z企业为分享经济行业下的在线短租企业,所涉及的市场包括“消费者-房东-平台”三方关系,而房东这一方面因为大多数为个人,很难系统的对消费人群进行分析,所以本文致力于通过Z企业的消费者评论挖掘出消费者的真实需求,从而调整房东的服务和企业的战略方向。本文首先介绍了该课题研究背景及研究内容,其次介绍了分享经济和在线短租行业的相关理论,对所涉及的LDA主题模型和QFD质量功能展开模型进行了详细的阐述说明,从而为后期的分析打好理论基础。接下来,通过对所获得的消费者评论样本进行分析,得到消费者所关注的几个主题。然后结合质量功能展开模型,对房东所需要改进的重要措施进行分析。最后得出结论,总结了房东所需要改善的措施和平台所需要改进的方向。本文通过解析消费者的真实需求,从而对房东的关注点进行了调整,对平台的发展方向进行了优化,希望能给在线短租行业带来更多的启发和新的发展思路。更多还原

【Abstract】 In today’s world,the sharing economy is profoundly affecting our lives,bringing unprecedented convenience as well as unprecedented challenges by connecting the mass of society with the mobile Internet and the Internet of things in a disruptive manner.All kinds of sharing enterprises are springing up like mushrooms under the support of various funds,and the degree of fierce competition is rarely seen in the business history.How to improve their competitiveness and survive in the rapidly changing market environment has become one of the core issues concerned by many enterprises.If we want to fully improve our competitiveness,we should become a person who "understands" consumers.How to understand the real needs and ideas of consumers has become one of the urgent problems to be solved,which is also the starting point of this thesis.Z enterprise for sharing economic industry under the short online rental companies,involved in the market including "platform for consumers-the landlord-Platform" the relations,the landlord this hand for most people,it is difficult to system analysis of consumers,so this thesis is devoted to the Z consumers comments unearthed real demand of consumers,thereby adjusting the landlord of the service and the strategic direction of the enterprise.This thesis first introduces the research background and content of the subject,then introduces the relevant theories of the sharing economy and the online short rent industry,and explains the LDA topic model and QFD quality function development model in detail,so as to lay a good theoretical foundation for the later analysis.Next,through the analysis of the obtained sample of consumer comments,we can get several topics that consumers are concerned about.Then,with the development of the model of quality function,I analyze the important measures that the landlord needs to improve.Finally,I conclude the improvement measures of the landlord and the direction of the platform.By analyzing the real demand of consumers,this thesis adjusts the focus of landlords and optimizes the development direction of the platform,hoping to bring more inspirations and new development ideas to the online short rent industry.更多还原