【作者】 张军；

【导师】 汤晓芳；

【作者基本信息】 南昌大学 ， 广播电视艺术学， 2022， 硕士

【副题名】基于Viki、Netflix等流媒体内容分析

【摘要】 随着全球化发展进程的不断深化,影视剧、原创剧集的跨文化传播成为学术界和影视业界共同关注的焦点,影视文化输出已成为世界各国提升文化软实力的重要措施。在Rakuten Viki、Netflix、You Tube等流媒体平台上汇聚了世界各国的优质影视剧,平台内容竞争状态异常激烈。我国目前的影视剧还存在着质量良莠不齐、翻译水准不高,题材认可度较低等问题,缺乏足够的传播力。基于此,本研究聚焦于跨文化视野下我国当前影视剧海外传播研究,从影视剧的类别题材、发展历程、优势与挑战、传播策略几个方面来论述。电视剧是国家和民族文化的重要传播载体,推动中国影视剧的对外传播,不仅是中国文化的展现,为世界各国人民了解中国打开窗口,更是树立中国国家良好形象的传播渠道。我国影视剧当前处于发展上升时期,应学习和借鉴发达国家先进成熟的影视工作体系,并结合我国影视业自身发展现状和本土特点,将国际化元素合理运用到故事架构、剧情设计、镜头语言等方面,以创造性思维呈现现代化的影视表现手法。论文采用内容分析、案例分析等方法,解析了Viki、Netflix、You Tube流媒体平台上总计样本892个中国影视剧作品,分析了不同题材类别的影视剧海外传播现象。提出应深度结合互联网传播特性,加强海外传播的整体效应和剧集影响力,才能够让中国的影视剧跨越不同文化的障碍,走出国门,树立中国影视品牌。对于中国影视剧如何跨文化传播和进军海外市场,提出了要从消弭中外文化差异、打造精品影视剧、搭建专业人才智库、加强政策培育扶持、多方拓展发行渠道等创见性观点,为中国影视剧海外传播提供了参考路径。更多还原

【Abstract】 With the continuous deepening of globalization,the cross-cultural dissemination of film and television dramas and original dramas has become the focus of the academic circles and the film and television industry.The export of film and television culture has become an important measure for countries around the world to enhance their cultural soft power.On streaming platforms such as Rakuten Viki,Netflix,and You Tube,high-quality TV series from all over the world are gathered,and the competition for platform content is extremely fierce.At present,my country’s current film and television dramas still have problems such as uneven quality,low translation standards,and low recognition of themes,and lack sufficient dissemination power.Based on this,this study focuses on the research on the overseas communication of my country’s current film and television dramas from a cross-cultural perspective,and discusses from the aspects of film and television drama categories,development history,advantages and challenges,and communication strategies.TV dramas are an important carrier of national and national culture.To promote the dissemination of Chinese film and television dramas is not only a display of Chinese culture,but also a communication channel for people from all over the world to understand China.At present,my country’s film and television dramas are in a period of rising development.They should learn from the advanced and mature film and television work systems in developed countries,and combine the development status and local characteristics of my country’s film and television industry to rationally apply international elements to story structure,plot design,lens language,etc.In terms of creative thinking,it presents modern film and television performance techniques.Using content analysis,case analysis and other methods,the paper analyzes a total of 892 Chinese film and television dramas on the streaming media platforms of Viki,Netflix and You Tube,and analyzes the overseas dissemination of film and television dramas of different theme categories.It is proposed that we should deeply combine the characteristics of Internet communication and strengthen the overall effect of overseas communication and the influence of drama series,so that Chinese film and television dramas can overcome the barriers of different cultures,go abroad,and establish Chinese film and television brands.As for how Chinese film and television dramas can spread across cultures and enter overseas markets,this paper puts forward creative views on how to eliminate cultural differences between China and foreign countries,create high-quality film and television drama series,build professional talent think tanks,strengthen policy training and support,and expand distribution channels in various ways.The overseas spread of the drama provides a reference path.更多还原