【作者】 李敏；

【导师】 徐兵；

【作者基本信息】 南昌大学 ， 管理科学与工程， 2022， 硕士

【摘要】 随着经济的快速增长以及国内大循环活力的日益强劲,中国居民的消费结构持续升级,对包括质量和新鲜度在内的消费品品质有着更高层次的要求。冷链仓储为冷链食品提供了必要的低温环境,然而冷链仓储运营商通常更关心自身仓储的流量和成本而忽视食品在仓储、仓运、仓配过程中的质量安全损耗。目前我国大多中西部欠发达省份和地区,其在冷链仓储环节中,很多冷库租主因其保鲜水平和设施设备未达到行业标准规范,并根据租户偏好以低价出租冷库来吸引有冷链存储需求的租户,并与市场中的高标准冷库激烈竞争,导致了食品的质量安全损害和资源浪费,损害了消费者的身体健康、阻碍冷链仓储中冷库标准化的发展。本文鉴于上述现实问题,首先以冷库租赁市场上的高标准冷库和普通冷库为竞争双方,建立了考虑不同租户对价格和保鲜力不同敏感度的统一定价和差别定价模型,分析了不同租户的不同敏感度共同影响市场租赁需求下的冷库租主定价、保鲜水平和利润的变化与最优决策问题。对比研究发现:租主实施差别定价利润更高;当价格敏感型租户提高价格敏感度和保鲜力敏感型租户提高保鲜力敏感度时,租主实施统一定价利润更高,且普通仓的利润均大于高标仓的利润。然后根据该模型中“高标仓在定价更高的情况下利润却没有普通仓利润高”等结论,又以单一普通仓冷库租主和保鲜力敏感型租户为博弈双方,建立了考虑政府监管力度和租户对普通仓差别定价行为公平关切水平的演化博弈模型,得出政府的监管将有利于普通仓最终的演化结果向提高保鲜和服务水平上的方向迈进的结论。本文的研究结果将为我国相关省份和地区制定冷链物流规划及相关领域的政策法规提供参考依据,为冷库租主的决策提供理论支持,有利于实现冷链仓储环节租主对冷库的有序健康运营,最终促进我国冷链物流行业的健康高质量发展。更多还原

【Abstract】 With the rapid economic growth and the increasing vitality of domestic circulation,the consumption structure of Chinese residents has been continuously upgraded,which requires higher quality of consumer goods including quality and freshness.Cold chain storage provides the necessary low-temperature environment for cold chain food.However,cold chain storage operators usually pay more attention to the flow and cost of their own storage,while ignoring the loss of food quality and safety in the process of storage,transportation and distribution.At present,most underdeveloped provinces and regions in China’s central and western regions,in the cold chain storage process,many cold storage tenants have rented cold storage at low prices to attract tenants who need cold chain storage according to tenants’ preferences,and they compete fiercely with high-standard cold storage in the market,resulting in food quality and safety damage and resource waste,damaging consumers’ health and hindering the development of cold storage standardization in cold chain storage.In view of the above-mentioned practical problems,this thesis first takes the high-standard cold storage and ordinary cold storage in the cold storage rental market as competitors,establishes a unified pricing and differential pricing model considering different tenants’ different sensitivities to price and freshness,and analyzes the changes and optimal decision-making of cold storage renters’ pricing,freshness level and profit under the joint influence of different tenants’ different sensitivities on market rental demand.The comparative study found that:(1)the renter’s profit from differential pricing is higher;When the price-sensitive tenants increase their price sensitivity and the freshness-sensitive tenants increase their freshness-sensitive tenants,the profits of common warehouses are higher than those of high-bid warehouses.Then,according to the conclusion that "the profit of high-bid warehouse is not as high as that of ordinary warehouse when the price is higher" in this model,an evolutionary game model considering the government’s supervision and tenants’ fair concern about the differential pricing behavior of ordinary warehouse is established,and it is concluded that the government’s supervision will be beneficial to the final evolution of ordinary warehouse to improve the fresh-keeping and service level.The research results of this thesis will provide reference for relevant provinces and regions in China to formulate cold chain logistics planning and policies and regulations in related fields,provide theoretical support for the decision-making of cold storage tenants,and help realize the orderly and healthy operation of cold storage by tenants in cold chain storage links,and finally promote the healthy and high-quality development of China’s cold chain logistics industry.更多还原