【作者】 张宇；

【导师】 孙亚云；

【作者基本信息】 中国矿业大学 ， 艺术设计（专业学位）， 2022， 硕士

【副题名】以江苏省优秀传统文化传承基地（徐州香包）为例

【摘要】 在社会主义先进文化建设的背景下,为了将中华优秀传统文化融入高校教育,党和国家决定开展中华优秀传统文化传承基地的建设。中国矿业大学于2019年成为首批入选江苏省中华优秀传统文化传承基地创建单位的12所高校之一,传承项目为徐州香包。徐州香包是我国优秀的非物质文化遗产,承载着徐州的历史与文化。但是由于时代的发展,传统文化逐渐淡出大众的视野,徐州香包正面临传承的危机。如何将徐州香包这一优秀传统文化传承下去成为了当前需要解决的问题。在这样的时代背景下,设计文化传承基地的IP形象,并利用IP形象良好的媒介适应性、多元延展性以及简洁的外观造型,成为传统文化融入高校教育并且进行传播与传承的一种重要载体。论文首先对文化传承基地及IP形象的相关概念进行论述,并阐述了两者之间的关联关系;紧接着,通过相关案例的解析,归纳了IP形象设计在文化传承中的应用及传播的方式,梳理出IP形象设计在文化传承中的应用价值,然后阐释IP形象设计在文化传承基地建设中的必要性,分析文化传承基地IP形象设计现状以及文化传承基地IP形象设计的意义;其次,对文化传承基地IP形象设计的方法进行研究,探索出文化传承基地的IP形象设计应当具有精确的形象定位、高辨识度的造型以及年轻化的视觉需求这几大特征;最后,基于文化传承基地的建设内容,结合IP形象设计的方法进行IP形象的整合与凝练,并且通过对IP形象故事线索的延伸打造徐州香包特色产品,扩大文化传承基地的影响范围,助力徐州香包这一优秀传统文化的传播与传承,为其他优秀传统文化传承基地的建设以及IP形象设计提径参考路径。更多还原

【Abstract】 In the context of the construction of advanced socialist culture,in order to integrate Chinese excellent traditional culture into college education,the party and the state decided to carry out the construction of the inheritance base of Chinese excellent traditional culture.In 2019,China University of Mining and Technology became one of the first 12 colleges and universities to be selected as the establishment unit of the excellent traditional Chinese culture inheritance base in Jiangsu Province.The inheritance project is Xuzhou sachet.Xuzhou sachet is an excellent intangible cultural heritage in the country,carrying the history and culture of Xuzhou.However,due to the development of the times,traditional culture has gradually faded out of the public’s vision,and Xuzhou sachets are facing the crisis of inheritance.How to inherit the excellent traditional culture of Xuzhou sachets has become a problem that needs to be solved at present.Under such an era background,designing the IP image of the cultural heritage base,and using the IP image’s good media adaptability,multiple extensibility and simple appearance,has become an important carrier for traditional culture to be integrated into college education and spread and inherited.The paper first discusses the related concepts of cultural inheritance base and IP image,and expounds the relationship between the two;then,through the analysis of relevant cases,it summarizes the design and dissemination of IP image in the process of cultural inheritance and application,sort out the application value of IP image design in cultural inheritance,then explain the necessity of IP image design in the construction of cultural inheritance base,analyze the current situation of IP image design of cultural inheritance base and the significance of IP image design of cultural inheritance base;The method of IP image design of cultural inheritance base is studied,and it is found that the IP image design of cultural inheritance base should have the characteristics of precise image positioning,highly recognizable styling and younger visual needs.The construction content,combined with the IP image design method,integrates and condenses the IP image,and creates Xuzhou sachet special products through the extension of the IP image story line,expands the influence of the cultural heritage base,and helps Xuzhou sachet,an excellent traditional culture.The dissemination and inheritance of the company will provide a reference path for the construction of other excellent traditional cultural inheritance bases and IP image design.更多还原