【作者】 张文彬；

【导师】 徐莹莹；

【作者基本信息】 哈尔滨理工大学 ， 工业工程（专业学位）， 2022， 硕士

【摘要】 近年来,受新冠疫情、国际竞争和原材料成本上涨等多方面的影响,制造企业的发展面临着严峻的考验。为此国家出台多项政策,推动制造企业转型升级。服务导向作为制造企业升级的重要方式,能为企业带来更多的附加价值。在制造业服务化转型的过程中,不仅需要制造企业的努力,也需要消费者与分销商的协作努力,才可以实现共创价值的目标。H企业由中国农机院呼和浩特分院联合海拉尔牧业机械有限责任企业经过协商共同出资组建,主要生产割草机、搂草机等,属于农牧制造企业。作为央企的下属控股企业,H企业不仅是中国农机院机械装备产业化基地,也是我国牧草收割机械行业的骨干企业。然而目前H企业的服务化程度停留在仅为产品提供售后服务的初级阶段,且尚未挖掘出与分销商和消费者共创价值的模式。因此,在服务化背景下,如何为H企业供应链提出实现价值共创的有效模式是亟待解决的问题。本文首先回顾了服务化背景下供应链价值共创的理论和相关研究,其次分析了服务化背景下H企业供应链价值共创的现状与存在问题,然后采用Stackelberg博弈和微分博弈等方法分别探索了服务化背景下基于消费者参与和基于消费者主导两种价值共创模式,最后针对上述模型的求解与分析,从H企业内部管理、与分销商协同合作和消费者层面提出了保障措施。通过研究发现,在服务化背景下消费者参与到H企业供应链价值共创的模式中,H企业领导下的分散式决策中,H企业的收益最大。与其他两种决策相比,服务化背景下H企业供应链价值共创更加侧重于H企业领导的分散式决策。在消费者主导下的分散式决策下,H企业的收益会随着时间的推移越来越大,与其他两种决策相比,服务化背景下H企业供应链价值共创更加侧重于消费者主导的分散式决策。本文以H企业为研究对象,通过建立服务化背景下基于消费者参与和基于消费者主导两种价值共创模式,为H企业供应链提出实现价值共创的有效模式提供了借鉴。研究能够为H企业服务化升级、H企业供应链价值共创提供理论依据,为同行业企业的供应链价值共创提供有益借鉴。更多还原

【Abstract】 In recent years,by the influence of COVID-19,international competition and the rising cost of raw materials,the development of manufacturing enterprises is facing a severe test.To this end,the state introduced a number of policies to promote the transformation and upgrading of manufacturing enterprises.As an important way to upgrade manufacturing enterprises,service orientation can bring more added value to enterprises.In the process of service-oriented transformation of manufacturing industry,it needs not only the efforts of manufacturing enterprises,but also the collaborative efforts of consumers and distributors to achieve the goal of co-creating value.H Enterprise is jointly invested and established by Hohhot Branch of China Agricultural Machinery Academy and Hailar Animal Husbandry Machinery Co.,LTD through consultation.It mainly produces lawn mowers and rake machines,and is an agricultural and animal husbandry manufacturing enterprise.As a subordinate holding enterprise of central enterprises,H Enterprise is not only the industrialization base of machinery and equipment of China Agricultural Machinery Institute,but also the backbone enterprise of forage harvesting machinery industry in China.However,at present,the servitization degree of H enterprise is only in the initial stage of providing after-sales service for products,and the mode of co-creating value with distributors and consumers has not been explored.Therefore,in the context of servitization,how to propose an effective mode of value co-creation for THE supply chain of H enterprise is an urgent problem to be solved.This paper first reviews the background of service supply chain of value creating theory and related research,secondly analyses the background of service H status and existing problems of enterprise supply chain value creating,and then respectively by adopting the method of differential game Stackelberg game and explores the background of service based on customer participation and dominate the two kinds of value creating model based on the consumer,Finally,according to the solution and analysis of the above model,the safeguard measures are put forward from the aspects of internal management of H enterprise,cooperation with distributors and consumers.Through the research,it is found that under the background of servitization,in the decentralized decision-making under the leadership of H enterprise,H enterprise has the greatest benefit in the mode of consumer participation in the supply chain value co-creation of H enterprise.Compared with the other two kinds of decision-making,the supply chain value co-creation of H enterprise in the context of servitization lays more emphasis on the decentralized decision-making of H enterprise leaders.Under the decentralized decision-making led by consumers,H enterprise’s income will increase over time.Compared with the other two kinds of decision-making,H enterprise’s supply chain value co-creation in the context of servitization lays more emphasis on the decentralized decision-making led by consumers.Taking H enterprise as the research object,this paper establishes two value co-creation modes based on consumer participation and consumer dominance in the context of servitization,providing reference for H enterprise to put forward an effective value co-creation mode for its supply chain.The research can provide a theoretical basis for the service upgrading of H enterprise and the value co-creation of supply chain of H enterprise,and provide a beneficial reference for the value co-creation of supply chain of enterprises in the same industry.更多还原