【作者】 罗超；

【导师】 鲍立泉；

【作者基本信息】 华中科技大学 ， 新闻与传播， 2021， 硕士

【摘要】 社交媒体在人们交流感情、获取信息和完成社会资本积累过程中扮演着重要的角色,然而随着社交媒体与现实生活的界限不断模糊,越来越多的用户在使用社交媒体的过程中感受到了较为明显的疲惫心理。学术界近几年对社交媒体倦怠话题十分关注,大多数研究者认为倦怠情绪会降低用户的使用意愿,他们悲观地为社交平台担心,然而现实生活中并没有数据显示用户在大面积放弃使用社交媒体。用户社交媒体使用行为受到多种因素的影响,可能有其他因素缓解了倦怠情绪的负面影响,因此我们需要更进一步研究用户倦怠情绪产生后的作用机制。用户通过微信获取的社会支持反过来对自身的社交媒体使用行为产生巨大影响。本文在研究社交媒体倦怠情绪的负面影响过程中,以社交媒体倦怠情绪为自变量,以不持续使用意愿为因变量,同时引入社会支持理论和社会影响理论,探究感知社会支持和主观规范是否能够在社交媒体倦怠情绪和不持续使用意愿之间起到调节作用。本研究采用问卷调查法和深度访谈法,通过相关分析和回归分析,证实了相关假设。我们可以得出结论:微信用户的倦怠情绪越强则不持续使用意愿越强。同时通过数据分析,本研究还发现,感知社会支持能够调节自变量和因变量之间的关系,起到了解压阀的作用。相反,较强的主观规范会让用户面临更大的心理压力,这种情况下倦怠情绪将会更明显的影响不持续使用意愿。更多还原

【Abstract】 Social media plays an important role in the process of people communicating feelings,obtaining information,and completing social capital accumulation.However,as the boundary between social media and real life continues to blur,more and more users are tired of social media.Therefore,the academic community has paid great attention to the topic of Social media fatigue in recent years.Most researchers believe that Social Media fatigue will reduce social media use intention,and they are pessimistically worried about social platforms.However,there is no data showing that users have given up on social media in a large area.The user’s We Chat use behavior is affected by many factors.There may be other factors that alleviate the negative effects of Social media fatigue.Therefore,we need to further study the mechanism of user fatigue,which may provide us with new ideas for solving this problem.The social support users receive through We Chat in turn has a huge impact on their social media usage behavior.In the process of studying the negative effects of social media fatigue,this paper uses social media fatigue as an independent variable and unsustainable use intention as a dependent variable.At the same time,it introduces social support theory and social influence theory to explore whether perceiving social support and subjective norms can be a mediating role between social media fatigue and Unsustainable Use Intention.This study adopted questionnaire survey method and interview method,and confirmed the hypothesis H1 through correlation analysis and regression analysis.We can conclude that the stronger the fatigue of We Chat users,the stronger the unsustainable use intention.At the same time,through data analysis,this study also found that perceived social support can adjust the relationship between independent variables and dependent variables,and play a role in understanding the pressure valve.Stronger subjective norms will make users face greater psychological pressure,in this case fatigue will more obviously affect the unsustainable use intention.更多还原