【作者】 陈明；

【导师】 郭晶晶；

【作者基本信息】 华中科技大学 ， 英语笔译， 2021， 硕士

【摘要】 本翻译报告是基于译者的一次翻译实践撰写的。在这次翻译实践中,译者翻译了培生教育出版社出版的Marketing Communications一书的第三章“Audience insight:information processing and behavior”。本章介绍了营销沟通中买方行为所涉及的诸多概念,这些概念是开展营销沟通的基础。所选源语文本为教材模式,主要通过案例讲解抽象概念,翻译难度较大。根据原文本风格,译者选取了关联理论进行指导。从关联理论的视角来看,翻译是一个包含双重明示—推理的交际过程:在第一轮交际中,译者能否正确推理出作者想传达给读者的意图,并在第二轮交际中,为读者提供充足的语境效果,减少其不必要的处理努力,使读者与译文达成最佳关联,这是决定翻译成功与否的关键。因此,本文从词汇、句子和语篇三个层面,探讨了关联理论在学术类教材文本翻译过程中的应用,并提出了一些适用于本次翻译实践的具体翻译策略。在词汇层面上,原文本用语非常地道,包含浓厚的文化和专业背景知识,译者主要通过上下文来推理出作者想传达的信息意图,考虑读者的认知环境以提高译文与读者的关联度,并提供充足的语境效果以减少读者的处理困难;在句子层面上,因其学术性质,正文部分大量使用复杂长句,较难处理,译者通过切分、扩充以及调整句式等方式,使译文更加符合中文读者的阅读习惯;在语篇层面上,因本书包含大量专业知识,句间逻辑对于专业背景知识较弱的读者不够明显,为减少读者的处理困难,译者通过增加逻辑词为读者提供明示刺激,使句间的逻辑更为清晰,从而确保阅读顺畅。译者采取的所有策略,都是为了使读者能与译文达成最佳关联,从而确保翻译的成功。此次翻译项目不仅提高了译者的翻译水平,也使译者对于翻译理论的思考更深了一层。理论的选择,对于翻译,尤其是大型项目的翻译,尤为重要。一个合适的理论可以使译者从宏观上把控全文,保证译文的连贯性。更多还原

【Abstract】 This is a translation report based on the translation of Marketing Communications(Edition 7)published by Person Education and chapter three ―Audience insight:information processing and behavior‖ is selected as the material of this report.This chapter is concerned with buyers‘ behavior of marketing communications,which is the basis of marketing communications.As a textbook that follows the way of interpreting abstract concepts in combination with practical cases,this book poses great challenge to the translator during translation.Considering the style of the original text,the translator chooses relevance theory as the guidance.From the perspective of relevance theory,translation is a two-round ostensive-inferential communication.It is the key to the success of the translation that whether the translator in the first-round communication,can infer the author‘s informative intention correctly based on the stimulus provided,and whether the translator can provide in the second-round communication,the reader with adequate contextual effects and reduce their unnecessary processing efforts to enable them to achieve optimal relevance with the translation.Therefore,this report discusses the application of relevance theory in the translation of academic textbook texts from three levels: lexical,syntactic and textual,and puts forward some specific translation strategies suitable for this translation.At the lexical level,since the words and phrases used are quite idiomatic and contain enormous cultural and professional background,the translator infers the author‘s informative intention based on the context,considers the reader‘s cognitive environment to improve the relevance between the translation and them,and tries to reduce their processing efforts and provide adequate contextual effects.At the syntactic level,due to the academic nature,the body part features long complex sentences,which is difficult to deal with.Therefore,through division,amplification and adjustment,the translator makes the translation more in line with the reading habits of Chinese readers.And at the textual level,as the logic between sentences is not obvious for readers without sufficient background knowledge,in order to reduce their processing efforts to ensure smooth reading,the translator provides them with ostensive stimulation by adding logical words to make the logic clearer.All these strategies adopted by the translator are to make the reader reach the optimal relevance with the translation,thus ensuring the success of the translation.The translation of this book not only improves the translator‘s translation skills,but also enables him to get a deeper understanding of translation theory.The choice of theory is particularly important for translation,especially for large-scale projects.An appropriate theory will enable the translator to control the entire translation from a macro perspective,thus ensuring the consistency of the translation.更多还原