【作者】 张恒；

【导师】 杨超；

【作者基本信息】 华中科技大学 ， 工商管理， 2020， 硕士

【摘要】 汽车金融行业伴随着改革开放蓬勃发展多年,但是随着乘用车市场增速放缓,外部市场逐渐见顶,企业需要从自身组织架构中挖掘升力。本文以产业互联网行业的中台化模式为依据,探索汽车金融行业中台化的创新。本文以D公司为例,通过对后台部门的观察分析,发现传统金融服务行业后台部门的组织架构在面对新的市场环境和新的零售模式时出现能力不足、匹配不力。无法满足敏捷性、解耦性、复用性的基本要求。调查了目前金融行业中台化改造已经取得进展的企业,分析其操作方法,了解其实施效果。以前台的需求为依托、根据企业中台化的理论,借鉴其他企业的成功案例,对D公司后台部门提出重组组织架构、变更部门职责的建议。通过实施企业中台化战略,将后台部门打造成为中台,利用业务中台、数据中台、技术中台的效能提升后台部门对前台的支撑。审批部门化身业务中台,简化烟囱型组织条线,对前台的需求能力复用。市场等部门化身数据中台,在市场变化时体现充分的敏捷性。IT部门化身技术中台,以公司长远发展为导向,结合各子部门的系统需求搭建核心系统,实现系统解耦。利用科特组织变革八步法和卡斯特组织变革的步骤对汽车金融行业进行中台化变革提出具体可实施的方案。并提出了在企业变革过程中可能会遇到的阻力和应对的方法。本文推导出适合这一类企业的中台化战略模型,从而证明了对自身组织架构进行改革是可以为企业发展提供升力的。产业互联网行业的中台化模式为汽车金融行业中台化创新提供了可以借鉴的范式。更多还原

【Abstract】 The automobile financial industry has been booming for many years as the reforming and opening up in China.However,as the growth rate of passenger vehicle market slows down,external markets may gradually reach the peak,and enterprises need to explore potential driving force from their internal organizational structure.Based on the middle-platform mode of the manufacturing internet industry,this thesis is going to explore the middle-platform innovation of the automobile financial industry.Taking Company D as an example,through the observation and analysis of the back-office department,it is found that the organizational structure of the back-office department of the traditional financial services industry is inadequate and poorly matched to face of the new market environment and the new retail model.The basic requirements of agility,decoupling,and re-use cannot be met.The enterprises that have made progress in the transformation of the middle platform of the financial industry are investigated in this paper and their operating methods are analyzed as well as their implementation effects are accepted.Relying on the needs of the front desk,based on the enterprise Middle-platform theory,successful cases of other companies are as references in order to propose suggestions on the structure reorganization and responsibilities change of the back-office department of D company.Through the implementation of the enterprise’s middle platform strategy,the back-office department will be built into a middle-office,the efficiency of the business middle-office,data middle-office,and technical middle-office will be increased,and in this way the back-office will be used to enhance support to the front-office.The Approval Department is transformed into a business center to simplify the chimney-type organization line,and reuse the front-office requirements and capabilities.Departments such as the Marketing Department will be transformed as a data center,showing full agility when the market changes.The IT Department will be transformed into a technology center,taking the company’s long-term development as the guidance.and will combine with the system requirements of each sub-department to build a core system to achieve system decoupling.Using Kurt’s eight-step method of organizational reform and the steps of Custer’s organizational reform to propose specific and implementable plans for the reform of the automobile financial industry in middle-platform.In addition,it is also put forward in this paper the resistance and response methods that may be encountered in the process of enterprise reform.It is derived a suitable strategic model of middle-platform for this type of enterprises in this paper,thus it proves that the reform of its own organizational structure can provide power for the enterprises’ development.It is hoped that this thesis can provide some reference value for the development ideas of the same type enterprises in the process of middle-platform model transformation.更多还原