【作者】 赵静；

【导师】 孙新波；

【作者基本信息】 东北大学 ， 企业管理， 2019， 硕士

【摘要】 随着知识经济和信息时代的到来,企业面临着日益严峻的竞争环境,要想在激烈的市场环境下取得一席之地,创新成为其必不可缺的要素之一。众包竞赛作为众包模式下新兴的创新实践,在帮助组织寻求创新想法或商业问题解决方案方面展现出巨大的潜力。但是,由于接包方参与众包竞赛活动时努力不足、满意度不高、知识产权保障缺失等原因造成完成效率低的现象时有发生,阻碍着众包竞赛模式发展的同时降低了企业的绩效。这就需要众包竞赛参与主体设计适当的激励机制保障众包竞赛的顺利进行。为此,本研究以协同激励视角切入,剖析众包竞赛参与主体如何构建协同激励机制提升接包方创新绩效,以保证众包竞赛的顺利开展。本研究采用案例研究方法,结合协同理论和自我决定理论,在众包竞赛、创新绩效、协同激励文献系统回顾的基础上,通过对猪八戒网、任务中国、开源众包三个众包竞赛平台进行探索性分析,凝练协同激励机制中激励要素的具体内容。本文发现,显性激励和隐性激励的激励主体为众包平台和发包方,活化激励的激励主体为接包方,涌现激励是显性、隐性、活化激励三者协同作用的结果。其次,本研究深入剖析协同激励机制中激励要素的作用机理,发现激励主体通过协同运用显性、隐性、活化激励要素,考虑不同激励频率和程度促进涌现激励的效果,可以实现涌现激励的效果。具体而言,平台和发包方运用显性激励与隐性激励,为接包方输入外部信息并构建外部激励环境,并产生互补效用激发接包方内在动机,促进不同主体间的合作联动。接包方感知到显性、隐性、活化激励的作用后,对涌现激励的渴望远远大于未受激励之前,将会自主决定发出选择众包平台和任务包、努力完成工作任务、获得中标既得权益行为,实现创新绩效。最后,遵循SPS的流程逻辑和多级式建模构建接包方创新绩效的协同激励机制模型,丰富了协同激励理论的同时,为众包竞赛参与者设计协同激励机制提供理论与实践指导。更多还原

【Abstract】 With the advent of the knowledge economy and the information age,enterprises are facing an increasingly severe competitive environment.For enterprises and organizations,innovation is a necessary condition and source of motivation for their survival and development.As an emerging innovation practice in the crowdsourcing model,crowdsourcing contest has shown great potential in helping organizations find innovative ideas or solutions to business problems.However,due to the lack of efforts,lack of satisfaction,and lack of intellectual property rights when the solvers participates in the crowdsourcing contest,the phenomenon of low completion efficiency may occur,which may result in the low bidding rate and insufficient participation enthusiasm of the contractor.The quality of crowdsourcing is not guaranteed,hindering the development of the crowdsourcing contest model while reducing the performance of the company.This requires the crowdsourcing contest participants to design appropriate incentives to ensure the smooth running of the crowdsourcing contest.To this end,this study cuts through the perspective of synergy incentives,and analyzes how the participants in the crowdsourcing contest construct a synergy incentive mechanism to improve the innovation performance of the solvers to ensure the smooth development of the crowdsourcing contest.This study uses case study method,combined with synergy theory and selfdetermination theory,based on the review of crowdsourcing contest,innovation performance,and synergy incentive literature system,through the three crowdsourcing contest platforms of zhubajie.com,Taskcn.com,KYZB.Exploratory analysis,concise the specific content of incentive elements in the synergy incentive mechanism.This paper finds that the main body of explicit and implicit incentives is the crowdsourcing platform and employer,and the incentive body of the activation incentive is the solvers.The emerging incentive is the result of the synergy of explicit,implicit and activation.Secondly,this study deeply analyzes the mechanism of the incentive elements in the synergy incentive mechanism,and finds that the incentive body can achieve the effect of emerging incentives by cooperating with explicit,implicit,and activating incentive elements,considering the frequency and extent of different incentives to promote the effect of emerging incentives.Specifically,the platform and the employer use the incentives of explicit and implicit incentives to input external information and construct an external incentive environment for the solvers,generate complementary utility to stimulate the intrinsic motivation of the solvers,and promote cooperation between different entities.To form the behavior of the process of selecting and solvers in the process of winning the bid to achieve innovative performance.Finally,following the SPS process logic and multi-level modeling,the synergy incentive mechanism model of the innovation performance of solvers is constructed,which enriches the theory of synergy incentive mechanism and provides theoretical guidance for the design of the synergy incentive mechanism model for innovation performance of solvers in crowdsourcing contest.更多还原