【作者】 刘莹；

【导师】 乔立娟； 王文青； 王建威；

【作者基本信息】 河北农业大学 ， 农业硕士（专业学位）， 2021， 硕士

【摘要】 在环境压力不断加剧、过度依赖投入的粗放增长方式不可持续的情况下,绿色生产成为我国农业转型的方向。化肥、农药的过量投入、灌溉水资源的浪费等是阻碍我国农业绿色发展的最大阻力。近几年,颁布了多项关于农业绿色发展政策性指令,其中2017年-2021年的中央一号文件中强调农业发展的主导是绿色发展。这一系列国家政策性文件的出台说明农业绿色发展已成为我国当前乃至未来较长一段时间农业的重点发展方向。面对当今社会经常出现的食品安全事件,城乡居民越来越重视食品安全问题,因而对有机农产品的消费需求逐年增长。由于消费者对农产品品质、营养成分、口感、安全等方面要求的提升,很大程度促进了有机农产品的生产,为有机农产品提供了更广阔的市场。现阶段我国农业正处于高质量发展的转型阶段,农业部门大力普及与推广农产品绿色生产的知识与技能,减少高毒、高害的农药化肥的施用,在保护生态环境的同时提升农产品的质量水平。目前我国有机农产品的生产仍处于初级发展阶段,存在有机农产品的种植规模小、品种不丰富、市场监督不健全以及农户有机农产品生产意愿不高等问题。随着城乡居民收入水平的不断提升,人们对高端农产品的消费需求也在增加,因此有机农业具有较大的发展潜力。本文以河北省承德市丰宁县作为研究地点,基于对丰宁县大滩镇、鱼儿山镇、外沟门乡和土城镇四个地区农户及有机蔬菜种植企业进行走访调研,运用二元回归模型,分析影响农户有机蔬菜生产意愿的因素。以农户行为理论、行为决策理论作为理论支撑,通过对坝上地区有机蔬菜生产规模、种植优势、生产制约因素、经济效益等方面分析坝上有机蔬菜产业的发展情况。通过对坝上地区农户有机蔬菜种植意愿进行分析,将影响农民有机蔬菜种植意愿分为农户禀赋、对有机蔬菜认知、对有机蔬菜市场预判、外部因素等。本研究结果表明:性别、年龄、教育水平、政策宣传、政府补贴力度、经济效益和生产技术均对农户有机蔬菜种植意愿具有显著影响。本文创新之处在于研究视角和研究地域的创新。目前国内多是从消费者角度出发研究有机蔬菜产业的发展,本文从生产者角度出发,研究河北省坝上地区蔬菜种植户自身特征或是外界环境变化对有机蔬菜种植意愿的影响因素。从研究地域来说,丰宁县是河北省唯一有机农业“双冠县”,具有独特的区位优势。针对农户种植有机蔬菜意愿的主要因素,加强宣传培训、提高农户积极性、加大资金支持、生产全程监管、深化品牌建设等提出有针对性的对策建议。更多还原

【Abstract】 Green production has become the direction of agricultural transformation in China with the increasing environmental pressure and the unsustainable extensive growth mode depending on inputs exceedingly.Excessive input of chemical fertilizers and pesticides as well as waste of irrigation water resources are the biggest obstructions impeding the green development of agriculture in China.In the last few years,multiple policy directives on agricultural green development have been issued.Among which,during years 2017 to 2021,the No.1 Central Document stressed that the leading of future agriculture development is green development.The series of national policy documents indicate that the green development of agriculture has become the critical work at present and even for a long time in the future.The urban and rural residents gradually pay more and more attention to food safety issues in life due to the frequent occurrence of food safety incidents in society at present.As a result,the market demand for organic agricultural products is increasing year by year.The production of organic agricultural products has been promoted to a large extent since the requirements of consumers for the quality,nutritional content,taste and safety of agricultural products are increasing,which provides a broader market for organic agricultural products.The agriculture in China is transforming with high-quality development at the present stage.The agricultural authorities vigorously popularize and promote the knowledge and skills about green production of agricultural products as well as the reduction of applying highly toxic and hazardous pesticides and fertilizers for the purpose of improving the quality of agricultural products while protecting the ecological environment.At Present,the production of organic agricultural products in China is still in the initial developing stage,there are still such problems as small cultivating area and less varieties of organic agricultural products,unsound market supervision,and farmers’ low willingness to produce organic agricultural products.With the continuous improvement of the income level of urban and rural residents,people’s consumption demand for high-end agricultural products is also increasing,so organic agriculture will have a greater development potential.The Study analyzed factors that impact the willingness of farmers cultivating organic vegetables taking Fengning County,Chengde City,Hebei Province as the research area,and visited and investigated farmers and organic vegetables cultivating enterprises in Datan Town,Yuershan Town,Waigoumen Town and Tucheng Town of Fengning County,and then by use of binary regression model.This Study used farmer behavior theory and behavior decision theory as the theoretical support,and analyzed the development condition of organic vegetable industry in Bashang region through such aspects as the production scale,cultivating advantages,production constraints,and economic benefits of organic vegetables in Bashang region.Through analyzing farmers’ willingness to grow organic vegetables in Bashang region,the factors that affect farmers’ willingness to grow organic vegetables are divided into farmers’endowment,cognition of organic vegetables,anticipation of organic vegetable market,and external factors etc.Result of this study shows:gender,age,education level,policy propaganda,government subsidies,economic benefits and production technology all have a significant impact on farmers’ willingness to grow organic vegetables.The innovation of this paper lies in the innovation of research perspective and research area.From the perspective of producers,this paper studies the factors that influence vegetable growers’ own characteristics or changes in the external environment on the willingness to grow organic vegetables in Bashang Region of Hebei Province,however,at present most of the domestic research on the development of the organic vegetable industry is from the perspective of consumers.In terms of the research area,Fengning County,as the only "Shuangguan County" of organic agriculture in Hebei Province,has its unique geographical advantages.Aiming at the main factors that affect farmers’ willingness to grow organic vegetables,put forward targeted countermeasures and suggestions on strengthening publicity and training,increasing farmers’ enthusiasm,enhancing financial support,whole-process supervision of production,and deepening brand building.更多还原