【作者】 蔡娜；

【导师】 张翔；

【作者基本信息】 福建师范大学 ， 公共管理（专业学位）， 2021， 硕士

【摘要】 近年来,数字技术不断革新,以数字技术为主体的新媒体正日益渗透人们社会生活的方方面面,并给人们带来了社会生活方式和媒体领域的一场前所未有的变革,我国己经进入自媒体这一最新的发展阶段。自媒体手段的普及和应用,给公众的联络与沟通带来了很大的方便,也为普通大众的发布信息、表达诉求、进行社会动员提供了新的平台。正是因为网络的开放性、便捷性以及互动性,革新了整个社会的舆论环境。而在这样的社会革新背景下,警察作为维护社会秩序安全与打击违法犯罪的权威,承受着媒体时代爆炸式信息源的考验,不论是正面或是负面的讨论,均不断考验警察队伍的权威。正如国内外研究所示,保持警察队伍在与媒体关系中的权威是十分重要的,构建社会权威形象,保证警察执法过程中的正面性,是有利于构建我国和谐社会,因此良好的警察形象是发展的必然趋势。从研究价值来看,本文涉及其中的是开展舆情事务的组织结构,是构建在策略之前,对策略行动主体一种分析,不同于过往研究的重策略而轻逻辑,本文重点抓住行动的发起者,从策略的根源进行优化。对于提升公安机关的工作与运行效率,构建良好的警察形象而言有着重要的意义,此外通过对执法队伍的形象改善,从长远意义上来讲能够提升政府形象与公信力,提升政府的社会权威。因此,本次研究不仅贴合了时代发展,尤其是新媒体时代发展的阶段性特征,具有价值的研究意义,更有针对保证社会稳定与长远发展的实践意义。本文以“上海交警绊摔抱娃妇女”为例,尝试回顾一项已经发生过的完整涉警舆情事件。在事件舆情动态变化进行分时段分析的基础上,刻画出具体的现实舆情应对组织结构,并在事件变化中勾勒出涉警舆情响应机制的运行逻辑。在此基础上,本文尝试去发现在自媒体时代下,涉警舆情危机应对存在的各方面不足实际上包括机制设存在结构上的不合理、组织运行逻辑缺乏流畅性、采取策略的动态适应性较低。同时对危机应对不足的原因进行解析并认为,组织应对机制的功能性落后于结构需求、组织的运行逻辑缺少规制和培养环节、组织策略的适应性上缺少判断技术的支撑是三个主要的原因层面。最后本研究为实现组织上的策略优化路径,从健全涉警舆情应对组织的机制建设、优化涉警网络工作人员的行动前提、规范涉警舆情参与角色的外部关系三方面入手,提出针对预警与监控、思维与规范、公众与媒体优化具体策略。更多还原

【Abstract】 In recent years,digital technology keeps innovating,and new media with digital technology as the main body is increasingly penetrating into all aspects of people’s social life,and bringing an unprecedented change to people’s social life style and media field.China has entered the latest development stage of "We Media".The popularization and application of "We Media" has brought great convenience to the contact and communication of the public,and also provided a new platform for the general public to release information,express appeals and carry out social mobilization.It is precisely because of the openness,convenience and interactivity of the network that the public opinion environment of the whole society has been reformed.In this context of social innovation,the police,as the authority to maintain social order and combat illegal crimes,are subject to the test of explosive information sources in the media age,whether positive or negative discussions,and constantly test the authority of the police force.As the research at home and abroad shows,it is very important to maintain the authority of the police force in the relationship with the media,to build the image of social authority,to ensure the positive nature of the police law enforcement process,is conducive to the construction of a harmonious society in China,so a good police image is the inevitable trend of development.From the point of view of research value,this paper involves the organizational structure of public opinion affairs,which is an analysis of the main body of strategic action before the construction of strategy,which is different from the heavy strategy and light logic of past research,and focuses on grasping the initiator of action and optimizing from the root causes of strategy.It is of great significance to improve the work and operation efficiency of public security organs and build a good image of the police,in addition,through the improvement of the image of the law enforcement team,in the long run,it can enhance the image and credibility of the government and enhance the social authority of the government.Therefore,this study not only fits the development of the times,especially the stage characteristics of the development of the new media era,has valuable research significance,but also aims at ensuring social stability and long-term development of practical significance.This paper,taking “Shanghai traffic police tripped and hugged the woman” as an example,tries to review a complete police-related public opinion that has happened.On the basis of the time-period analysis of the dynamic change of public opinion of the event,the organizational structure of the response to the real public opinion is depicted,and the operational logic of the response mechanism of the public opinion of the police involved is outlined in the change of the event.On this basis,this paper tries to find out that in the era of "We Media",there are shortcomings in dealing with police-related public opinion crisis in all aspects,including unreasonable structure of mechanism,lack of fluency of organization and operation logic,and low dynamic adaptability of adopting strategies.At the same time,the reasons for the inadequate response to the crisis are analyzed and concluded that the fuzzy function construction of the organization mechanism,the lack of regulation and training of the organization’s operating logic,and the lack of the support of judgment technology in the adaptability of the organization strategy are the three main reasons.Finally,this study,in order to realize the strategic optimization path of the organization,starts with improving the mechanism construction of the police-related public opinion response organization,optimizing the action premise of the police-related network staff,and regulating the external relations of the police-related public opinion participation role,and puts forward specific strategies for early warning and monitoring,thinking and standardization,and optimizing the public and the media.更多还原