【作者】 袁媛；

【导师】 马瑞；

【作者基本信息】 河北经贸大学 ， 传播学， 2022， 硕士

【摘要】 互联网技术的革新和发展,让传统社会中的“圈子”逐渐演化为具有强大助推力的内聚群体,在社会生活中发挥着越来越重要的作用。传统以“面对面”交往为主的人际传播模式在网络社会生活的“圈层化”样态下,交往边界和“差序格局”发生了变化,呈现出弱边界、去中心化以及明显的技术支配等特征。本研究从人际传播学的关系视角切入,分别梳理了血缘关系时代、地缘关系时代、业缘关系时代以及早期网缘关系时代的人际传播模式和特征,并阐释了媒介进程对人际交往的影响。以此为背景,对当下的网络社会圈层化形成动因、群体特征等进行了深入挖掘和描绘,推衍出网络社会圈层内部、圈层与圈层之间区别于传统社会的全新交往模式。网络社会中个体间的角色关系和交往动机的变化促成了新的人际交往维度,圈层化样态下的人际传播也据此形成了以信息交往、情感交往、功能交往为核心的三种交往模式。在以信息为核心的人际传播模式下,人际传播的物理空间逐渐消失,“在线”取代“在场”成为人际交往的新场景;信息的内容生产方式也发生了变革,不再是早期互联交际下的信息共享,而延伸出信息共创的新局面;传统人际传播及大众传播中的意见领袖在圈层化时代复现并且构建出了新的身份,在圈层内部发挥着越来越重要的作用。在以情感为核心的人际交往模式下,个体身份较互联网早期阶段产生了新的变化,网络空间中的人际交往不再是虚拟身份和想象互动,现实中的社交关系特别是“熟人圈”由于网络交往的便捷性而发生了转移,逐渐建立起虚拟和现实交织的互动关系;陌生人社交在网络社会圈层时代发生了逆袭,个体间因缘而聚、因事而聚,陌生个体之间可以迅速作为关联节点而链接在一起,并在互动中消除陌生感建立起一致的圈层认同和圈层文化;同时,也源于圈层认同和圈层文化的一致性和稳定性,聚集于同一圈层的个体在某些突发事件以及公共事件的传播过程中极易形成情感的共振与对外输出,在以功能为核心的人际传播中表现为舆情、圈层行动以及公共领域的权力;社会资本不断介入圈层化的人际传播过程,通过对圈层特征和需求的精准把控,做出细分的消费引导,最终实现产品的营销和变现。和谐而自由的社会关系始终是人类执着而不倦的追求。“圈层化”的人际传播模式充分满足了交往个体认知的社会化互动交流以及情绪的社会化感染,以关系链接的延伸而构建新的传播环境。正确认识社会发展进程中的人际传播现象并加以分析和归纳,对我们更深入地理解传播关系乃至社会关系都有丰富的意义,以此为起点,我们也将继续对相关群体及现象的演变和进展加以关注,以期通过持续的研究,能够为人际传播模式的研究提供更为全面和丰富的经验材料,推动人际传播模式的理论研究和实践活动健康、和谐发展。更多还原

【Abstract】 Driven by the innovation and development of Internet technology,the "circle" in traditional society has gradually evolved into a cohesive group with a huge push,playing an increasingly important role in social life.Affected by the "circle" pattern of network social life,the traditional "face-to-face" interpersonal mode is blurred the communication boundary and "difference pattern",showing the features of weak boundary,decentralization and obvious technological domination.The paper which starts the research from the perspective of interpersonal communication,sorts out its modes and features in the era of consanguinity,geographical relationship,karmic relationship and early network relationship,and explains the influence of media process on interpersonal communication.Under this background,this paper deeply explores and depicts the formation motivation and group features of the current network society circles,and deduces a brand-new communication mode within and between the circles of the network society,which is different from the traditional society.The change of role relationship and communication motivation among individuals in the network society has contributed to a new dimension of interpersonal communication.Interpersonal communication in the form of circle has also formed three social styles centering with information,emotion and function.In the information mode,the physical space of interpersonal communication was gradually dissolved,the "online" replaces "presence" as a new scene of human contact.The information content generation mode has also been extended from early sharing to the innovated information co-creation.Opinion leaders in traditional interpersonal communication and mass media reappear and construct new identities in the circle era,playing an increasingly important role in the circle.In the emotion mode,the individual identity has undergone new changes compared with the early stage of the Internet.Interpersonal communication in cyberspace is no longer the interaction of virtual identity and imagination.The real social relationship,especially the "acquaintance circle",has shifted due to the convenience of network communication.As a result,interactive relationship of virtual and reality has been built up.Strangers’ social interaction has undergone a counterattack in the network society circle era.Individuals get together because of luck and matters.Strangers can be quickly linked together as connection nodes,and strangeness can be eliminated in the interaction to establish a consistent circle identity and circle culture.At the same time,it also stems from the consistency and stability of circle identity and circle culture.Individuals gathered in the same circle can easily form emotional resonance and external output in the process of spreading some unexpected events and public events.This circle is manifested in public opinion,circle action and power in the public sphere in interpersonal communication with function as the core.The society capital is constantly involved in the interpersonal communication process of the circle.It can help us to make a subdivided consumer guide,and finally realize the marketing and realization of products through the precise control of the features and demands of the circle.People are always seeking the harmonious and free social relations.The "Friends circle" based interpersonal communication model fully satisfies the socialized interaction of individual cognition and the socialized infection of emotions.It builds a new communication climate with the extension of relationship links.If we can correctly understand,analyze and summarize interpersonal communication condition in social development,it will have a great significance for us to have a deeper understanding of communication relations and even social relations.Taking this as a starting point,we will continue to focus on the evolution and progress of related groups and phenomena,with a view to providing more comprehensive and rich experience materials for the research of interpersonal communication patterns and promoting the healthy and harmonious development of theoretical research and practical activities of interpersonal communication patterns through continuous research.更多还原