【作者】 李鑫；

【导师】 高增安；

【作者基本信息】 西南交通大学 ， 会计硕士（专业学位）， 2021， 硕士

【摘要】 自改革开放以来,随着我国经济的高速增长,许多企业在完成早期的资本积累之后,开始选择多元化经营战略寻找新的利润增长点,掀起了我国的多元化浪潮。其中不少企业通过多元化发展抓住了新的盈利机会并扩大了自身规模,在增强自身实力的同时巩固了市场地位。但在多元化发展的过程中,也有一些企业出现了过度多元化的现象,由此导致企业资源分散、主业不强副业较弱、缺乏市场竞争力等问题日趋严重,影响企业的长期发展。多元化失效引发了理论界与实业界的热议,不少公司意识到过度多元化可能带来的风险,转而进行归核化战略转型。但归核化战略实施之后的效果却在不同企业之间出现了不同的结果。其中有的企业通过归核化战略改善了自身的经营状况,保持了企业的可持续发展,也有些企业始终未能走出过度多元化的困境。因此笔者认为通过对某一企业进行具体分析,能够更准确地分析该企业由多元化战略转为归核化战略后对企业绩效的影响。本文采用理论分析与案例研究相结合的方法进行研究分析。理论分析方面,首先对研究所涉及的概念进行界定,接着简单介绍了本文所依据的理论基础,最后按照企业实施归核化战略的动因、路径及对企业绩效的影响为主线,对国内外相关文献进行了梳理总结。以理论分析为基础,本文选择了由多元化战略转换为归核化战略的维维股份公司作为具体研究对象,研究分析维维股份归核化战略转型的动因与路径,并通过定量和定性的方法来分析其归核化战略转型后的企业绩效。最后得出维维股份归核化经营目前并未改善企业绩效,归核化效果不佳。本文通过对具体企业进行案例研究,为归核化战略转型提供了新的论据,同时为其他进行归核化战略转型的企业提供了宝贵经验。更多还原

【Abstract】 Since the reform and opening up,with the rapid growth of China’s economy,many enterprises have begun to choose diversification strategy to find new profit growth points after completing the early capital accumulation,which has set off a wave of diversification in China.Many of them have seized new profit opportunities and expanded their scale through diversification development,strengthening their own strength and consolidating their market position.However,in the process of diversification development,some enterprises have also experienced excessive diversification,which has led to increasingly serious problems of scattered resources,weak main business,weak sideline business and lack of market competitiveness,which affect the long-term development of enterprises.Diversification failure draws academe and business community attention to refocusing business strategy.Many enterprises are aware of the risks that excessive diversification may bring and turn to refocusing strategy transformation.However,the effect of refocusing strategy is different among different enterprises.Some enterprises have improved the state of operation and maintained corporate sustainable development through refocusing strategy,while some still fail to get out of the dilemma of excessive diversification.Therefore,the author believes that through a specific analysis of an enterprise,it can be more accurate to analyze the impact of the enterprise’s transformation from diversification strategy to refocusing strategy on enterprise performance.This paper uses the theory and the case study method to analysis.In terms of theoretical analysis,this paper firstly defines the concepts involved in the research,then briefly introduces the theoretical basis of this paper.Finally summarizes the relevant domestic and foreign literature according to the motivation,path and impact on enterprise performance of refocusing strategy.Based on theoretical analysis,this paper selects V V Food&Beverage,which has transformed from a diversification strategy to a refocusing strategy,as the specific research object.This paper studies and analyzes the motivation and path of V V Food&Beverage refocusing strategic transformation,and analyzes the enterprise performance after the refocusing strategy transformation through quantitative and qualitative methods.Finally,it is concluded that the refocusing operation of V V Food&Beverage has not improved the enterprise performance,and the refocusing effect is not good.Through the case study of specific enterprises,this paper provides a new argument for refocusing strategic transformation,and provides valuable experience for other enterprises in refocusing strategic transformation.更多还原