主题文博馆多模态导引设计研究

【作者】 刘琳；

【导师】 廖丹；

【作者基本信息】 黑龙江大学 ， 艺术（艺术设计）， 2022， 硕士

【摘要】 主题文博馆是区域文化传播的核心机构,文博馆中的导引服务系统是决定参观者体验好坏和运营效率的关键。传统文博馆的导引系统大多以视觉导视为主,内容多为图文说明,这种方式不足以满足参观者日益增长的体验需求,单一感官信息的被动传达不能满足特殊人群的浏览需求。故此本课题对马旭文博艺术中心(以下简称马旭文博馆)参观者群体的行为和场馆功能进行分析,对该场所导引系统进行重新设计,提出多模态导引设计理念,将智能识别、视听系统融合,全面提高导引系统的场馆服务效率,提升各类参观人群的观感的体验。针对实际项目设计的需求,本文从四个方面对设计观念与研究成果进行论述。首先,确定了“导引设计、多模态”的基本概念和定义范围;第一部分,以场所、参观者为研究对象进行分析,提出设计问题;第二部分,对比“导视”与“导引”信息传达的效果,分析智能化多模态设计的优势,论述突破传统设计形式的必要性;第三部分,结合视觉感知、听觉感知及多模态信息传达的研究提出设计策略;第四部分,从导视设计切入,融入智能服务设计理念针对马旭文博馆项目进行概念性设计实践。最终导引系统将“参观者-环境-信息-情感”链接整合成交互体系,多维度的融合传统要素和新媒介要素,形成新的设计内容。马旭文博馆的设计实践案例也为其他主题文博馆导引设计提供了可行性的设计范式。现代化进程中文博馆的导引系统不仅仅是简单的信息传达,更是参观者形成空间认知、区域文化体验、引起情感共鸣、提升文化自信的重要场所。更多还原

【Abstract】 The theme cultural museum is the core organization of regional cultural transmission,and the guiding service system is the key to the visitors’ experience and the operation efficiency.The guidance system of the traditional museum is mostly based on visual guidance,the content is mostly illustrated with pictures and texts.This way is not enough to meet the growing experience needs of visitors,a single sensory information passive transmission can not meet the needs of special people browse.Therefore,this topic is based on the Ma Xu Art Center(hereinafter referred to as Ma’s museum)visitor group behavior analysis,venue function analysis.The guidance system is redesigned and a multi-mode guidance design concept is proposed.The intelligent identification and audio-visual system are integrated to comprehensively improve the service efficiency of guidance system and enhance the perception and experience of all kinds of visitors.In view of the actual project design needs,this paper discusses the design concept and research results from four aspects.Firstly,the basic concept and definition range of guidance design and multimodal are determined.In the first part,the design problems are put forward based on the analysis of place and visitors.In the second part,comparing the effect of "guide" and "guide," analyzing the advantage of intelligent multi-modal design,discussing the necessity of breaking through the traditional design form.The third part,combined with visual perception,auditory perception and multi-modal information transmission research to propose the design strategy;the fourth part,from the guide design,into the intelligent service design concept for Ma Xu museum project conceptual design practice.The final guiding system integrates the "visitor-environment-information-emotion" link into an interactive system.The multi-dimensional integration of traditional elements and new media elements forms a new design content.The design practice case of Ma Xu Museum also provides a feasible design paradigm for guiding the design of other theme museums.In the process of modernization,the guiding system of the museum is not only a simple information transmission,It is also an important place for visitors to form spatial cognition,experience regional culture,arouse emotional resonance and enhance cultural self-confidence.更多还原