【作者】 王莹；

【导师】 郭湘闽； 卢添添；

【作者基本信息】 哈尔滨工业大学 ， 城乡规划学， 2021， 硕士

【摘要】 随着国家乡村振兴战略进程的日益推进,各地乡村展开了如火如荼的建设。乡村公共空间视觉景观的设计与改造作为乡村建设的主要内容,在改善生态环境、展示村庄文化、提升游客体验等方面发挥着至关重要的作用。尤其对于我国想要发展旅游的乡村来说,让乡村未来的潜在游客参与乡村公共空间的视觉景观设计,了解其偏好与需求十分重要。然而,由于游客本身对于乡村规划不具备天然的兴趣,且分布过于分散,难以实现广泛的参与。数字技术的发展与互联网的普及为公众获取信息,参与决策提供了便利。“游戏化”作为一种提高用户参与度的方法,已在诸多领域获得成功应用。因此,本研究基于HTML5技术搭建了参与式设计的游戏化平台,在手机端开展乡村公共空间视觉景观的参与式设计过程,通过使用游戏设计的相关元素,提升公众参与的热情与效果。本研究通过研读国内外文献,梳理了目前视觉景观的相关研究和参与式设计的主要理论和方法,结合当下发展趋势,提出将游戏化方法引入乡村公共空间视觉景观设计的游客参与的设想。基于对“游戏化”的相关理论与应用案例的研究,从参与目标与任务、游戏机制、动态过程和美学体验四个方面探索乡村公共空间视觉景观参与式设计的“游戏化”应用路径。为检验游戏化方法对公众参与的激励效果,本研究以乡村视觉景观美景度游客偏好评价为例开展预实验。通过对比发现,游戏化方法获得了更高的公众满意度,且答题率高达89%,是传统问卷的1.6倍,验证了游戏化方法在公众参与中应用的可行性。在预实验的基础上,本研究以广西壮族自治区百色市巴某村的公共空间视觉景观设计为例,开展了参与式设计的游戏化平台应用实践。将相关设计要素进行可视化处理,并基于实际规划设计场景进行参与式设计规则的制定,通过设置具有交互功能和及时反馈的趣味界面引导公众以“贴图”的方式完成设计,表达诉求。相较于传统的意见收集,本研究的游戏化平台提升了公众参与热情,扩大了数据收集范围,增强了数据收集的便捷性与直观性。此外,本研究的参与式设计方法为公众提供了更为真实的参与场景,通过设置改造预算等约束条件促使公众在参与过程中的理性思考,一定程度上保证了公众参与的质量。本次对于乡村公共空间视觉景观参与式设计的游戏化方法应用实践,实现了较为广泛和深入的公众参与,预期能够为公众参与的模式和方法创新提供新的思路和参考。更多还原

【Abstract】 With the advancement of the national rural revitalization strategy,the construction of rural areas has been carried out in full swing.As the main content of rural construction,the design and transformation of rural public space visual landscape plays a vital role in improving ecological environment,displaying village culture and enhancing tourist experience.Especially for rural areas in China that want to develop tourism,it is very important for potential rural tourists to participate in the visual landscape design of rural public space and understand their preferences and needs.However,because tourists themselves have no natural interest in rural planning and are too dispersed,it is difficult to achieve widespread participation.The development of digital technology and the popularization of the Internet have facilitated the public’s access to information and participation in decision-making."Gamification" has been used successfully in many areas as a way to increase user engagement.Therefore,this study builds a gamification platform of participatory design based on HTML5 technology,carries out the participatory design process of the visual landscape of rural public space on the mobile terminal,and enhances the enthusiasm and effect of public participation through the use of relevant elements of game design.Through reading domestic and foreign literature,this study combs the current related research on visual landscape and the main theories and methods of participatory design.Combined with the current development trend,this study puts forward the idea of introducing gamification method into the tourist participation in the visual landscape design of rural public space.Based on the study of relevant theories and application cases of "Gamification",this paper explores the application path of "Gamification" in participatory design of visual landscape of rural public space from four aspects: participation goals and tasks,mechanisms,dynamic and aesthetic.To test the game method to the public participation in the incentive effect,this study in order to rural visual landscape beauty degree of tourists preference evaluation as an example to carry out the preliminary experiment.By contrast,preliminary experiment found that the game method to obtain the higher satisfaction with the public,and the answer rate is as high as 89%,1.6 times that of the traditional questionnaire,gaming method was verified the feasibility of the application in the public participation.On the basis of the preliminary experiment,this study took the visual landscape design of public space in Bamou Village,Baise City,Guangxi Zhuang Autonomous Region as an example to carry out the gamification platform application practice of participatory design.Relevant design elements are visualized,and participatory design rules are formulated based on actual planning and design scenarios.An interesting interface with interactive functions and timely feedback is set to guide the public to complete the design in the way of "stickers" and express their demands.Compared with the traditional opinion collection,the gamification platform of this study has enhanced the enthusiasm of public participation,expanded the scope of data collection,and enhanced the convenience and intuitiveness of data collection.In addition,the participatory design method of this study provides a more realistic participation scenario for the public.By setting constraints such as reconstruction budget,the public is encouraged to think rationally in the process of participation,which ensures the quality of public participation to a certain extent.The gamification method applied to the participatory design of the visual landscape of rural public space in this study has achieved extensive and deep public participation,which is expected to provide new ideas and references for the innovation of modes and methods of public participation.更多还原