【作者】 张苏；

【导师】 汤伟纲；

【作者基本信息】 天津大学 ， 工商管理， 2020， 硕士

【摘要】 随着市场经济改革的不断推进,房地产市场发展呈现出两个极端,一部分企业获得了极高的经济效益,市场规模显著提高;而另一部分企业则出现资金链断裂,进而导致市场中出现了一大批烂尾楼。导致这一现象出现的原因主要在于,房地产项目在建设过程中往往会受制于政策与市场两个方面因素的影响。因而,要想在此市场环境下获得更好发展,房地产企业在进行项目投资建设之前,必须要开展可行性分析方面的工作。因此针对房地产项目的可行性研究在项目正式开动前至关重要。在本文研究中,选择了天津市南开区T公司房地产二期项目为例,针对该项目建设可行性进行了较为详细的探究。在研究过程中主要分为以下几个步骤,首先针对研究背景、研究目的以及国内外研究现状进行较为详细的论述,并对本研究工作开展所使用的方法进行了说明。其次,对本文采用的理论方法进行介绍,如PEST、4P、SWOT等理论。然后针对T公司二期项目的基本情况进行概述,主要集中于项目建设环境、规划方案等方面的内容。对影响该项目建设的宏观因素进行分析,从人口收入、产业结构、经济发展环境等方面来进行探究。在项目技术方面,从项目规划依据、原则、技术方案、设计理念这几个方面来进行分析。最后,围绕T公司商品房项目所能取得的项目效益以及潜在风险展开了探讨,从项目盈亏分析和敏感性分析两方面着手,深入探究了项目风险,并根据实际情况给予针对性的措施,进而保障项目进展顺利。通过本文的研究,不仅对T公司项目的可行性进行判定,而且能够给其他房地产项目开发给予相应参考,从而更好的推进房地产企业发展。更多还原

【Abstract】 With the continuous advancement of market economic reform,the real estate market has developed to two extremes.Some enterprises have obtained extremely high economic benefits and the market scale has been significantly improved.And another part of the enterprise appears the capital chain rupture,then caused the market to appear a large number of rotten end building.The main reason for this phenomenon is that real estate projects are often subject to the influence of policy and market in the construction process.Therefore,in order to achieve better development in this market environment,real estate enterprises must carry out feasibility analysis before project investment and construction.Therefore,the feasibility study for real estate projects is crucial before the project is officially launched.In this paper,the second phase of the real estate project of T company in nankai district of tianjin city is selected as an example,and the feasibility of the project is studied in detail.The research process is mainly divided into the following steps.Firstly,the research background,research purpose and research status at home and abroad are discussed in detail,and the methods used to carry out the research work are explained.Secondly,it introduces the theoretical methods adopted in this paper,such as PEST,4P,SWOT and so on.Then it summarizes the basic situation of the second phase project of T company,mainly focusing on the project construction environment,planning scheme and other aspects.The macro factors affecting the construction of the project are analyzed from the aspects of population income,industrial structure and economic development environment.In terms of project technology,this paper analyzes the basis,principle,technical scheme and design concept of project planning.Finally,the project benefits and potential risks obtained by the commercial housing project of T company are discussed.Starting from the profit and loss analysis and sensitivity analysis of the project,the project risks are deeply explored,and targeted measures are given according to the actual situation,so as to ensure the smooth progress of the project.Through the research in this paper,not only the feasibility of the project of T company is judged,but also the corresponding reference can be given to the development of other real estate projects,so as to better promote the development of real estate enterprises.更多还原