【作者】 冯华；

【导师】 林盛；

【作者基本信息】 天津大学 ， 工商管理， 2020， 硕士

【摘要】 随着我国市场经济的高速发展,越来越多中小企业开始向大型企业转型,随着规模加大,企业需要负担的人力成本日益上涨,我国企业对专业化、国际化、标准化和产业化的人力资源管理服务需求也愈加旺盛。在此需求下,我国人力资源服务行业近年来蓬勃发展,新模式、新业态不断涌现,逐渐形成以基于客户需求的猎头服务、劳务派遣、人事基础服务外包等为切入点的多元化业务模式。然而行业的快速增长未能匹配相应健全的市场规范和标准体系,目前人资服务行业仍存在标准化差、产品及服务相似度高等问题,服务提供方普遍缺乏长远战略规划,导致目前竞争局面情况复杂,人力资源服务行业发展面临着前所未有的挑战。另一方面,健康的经济发展环境为国内企业的快速成长提供了良好空间,也导致了对于优质人才、高级人才的需求大量增加,近年来基于国家人才发展的战略规划,我国对高端人才求职寻聘给予了很强的政策支持,但目前我国招聘市场中高端人才整体流动性仍处于较低水平,因此传统和新兴猎头、招聘平台如何把握中高端人群求职需求,制定良好战略计划,打破市场长期以来的供需不平衡,也将成为其未来把握市场机遇、制胜中高端求职市场的重要环节。AB公司是一家提供线上、线下结合求职招聘服务的创业型公司,主打国内中高端求职市场,以为企业寻访合适人选的目标,承担企业、猎头和中高端求职者中的连接载体,业务包括基于人才发展理念的猎头服务、基于组织诊断的企业招聘服务、为中高端人才提供的求职服务,在服务好企业和个人的同时,最大限度的优化配置高端求职者和行业资深猎头顾问,实现多方利益最大化。本文以AB公司为例,使用波特理论、IFE/EFE矩阵、SWOT-AHP模型、PEST等方法对公司内外部环境和发展战略进行深入分析探讨,同时结合了国内外人力资源服务创业公司的广泛实践,结合国内外波特理论在创业公司的广泛实践,通过分析国内外关于波特理论在创业型企业的运用,组织发展、人才发展理论在企业人力资源管理中的运用,以及人力资源服务公司、创业型企业的发展现状在国内的研究,重点结合AB公司的运营现状和战略背景分析,提出关于公司未来战略选择的建议,目的在于用创新的方法提供公司发展的新思路,为创业型人力资源服务公司的经营者提供参考。更多还原

【Abstract】 With the rapid development of China ’s market economy,more and more small and medium-sized enterprises begin to transform to large enterprises.With the increase of scale,the human cost that enterprises need to bear is increasing day by day.Under this demand,China’s human resource service industry has been booming in recent years,with new models and formats emerging,gradually forming a diversified business model based on customer demand such as headhunting service,labor dispatch,personnel basic service outsourcing and so on.However,the rapid growth of the industry fails to match the corresponding sound market norms and standard system.At present,there are still some problems in the human resources service industry,such as poor standardization,high similarity of products and services,and the lack of long-term strategic planning of service providers,which leads to the complex competition situation and the development of human resource service industry is facing unprecedented challenges.On the other hand,the healthy economic development environment provides a good space for the rapid growth of domestic enterprises,and also leads to a large increase in the demand for high-quality talents and senior talents.In recent years,based on the national talent development strategic planning,China has given strong policy support to the employment of high-end talents,but at present,the overall mobility of high-end talents in China’s recruitment market is still in the state Therefore,how to grasp the job demand of middle and high-end people,formulate good strategic plans and break the long-term imbalance between supply and demand in the market will become an important link for traditional and emerging headhunters and recruitment platforms to grasp market opportunities and win the middle and high-end job market in the future.AB company is an entrepreneurial company that provides online and offline employment services.It mainly focuses on the domestic middle and high-end job market,and undertakes the connection carrier among enterprises,headhunters and middle and high-end job seekers for the purpose of seeking suitable candidates for enterprises.Its business includes headhunting service based on talent development concept,enterprise recruitment service based on organizational diagnosis,and medium and high-end talents Job search service,while serving enterprises and individuals,optimizes the allocation of high-end job seekers and senior headhunting consultants to maximize the interests of various parties.Taking AB company as an example,this paper uses porter theory,IFE and EFE matrix,SWOT-AHP analysis and PEST methods to analyzes and discusses the internal and external environment and development strategy of the company,and combines the extensive practice of human resource service for companies at home and abroad,and Porter’s theory at home and abroad.It analyzes the application of Porter’s theory in entrepreneurial enterprises at home and abroad,the application of organization development and talent development theory in human resource management of enterprises The domestic research on the development status of human resource service companies and entrepreneurial enterprises focuses on the analysis of the operation status and strategic background of AB company,and puts forward suggestions on the future strategic choice of the company.The purpose is to provide new ideas for the development of the company with innovative methods and provide reference for the operators of other human resource service companies.更多还原