【作者】 王凡；

【导师】 曹平；

【作者基本信息】 广西大学 ， 工商管理硕士（专业学位）， 2021， 硕士

【摘要】 当前,随着中国经济的快速发展以及国家对软件和信息技术服务业的格外重视,中小软件企业将会迎来前所未有的发展。但受新冠疫情影响,世界经济出现了严重的衰退,中国也面临着前所未有的挑战,中小企业困难凸显,企业发展战略管理举足轻重。但随着信息化产业的蓬勃发展,我国已经有超过4万家规模以上软件企业,中小软件企业更是不计其数,在技术资源和人才资源相对匮乏的情况下,如何寻求中小软件企业的核心竞争力,如何制定企业发展战略显得尤为重要。本篇论文将以LS软件公司为例,深入分析LS软件公司所在的“互联网+电子政务”软件应用行业的特点,剖析中小软件企业在“黑天鹅”、“灰犀牛”等重大灾难性事件背景下的发展战略。通过外部环境分析可以看到,LS软件公司所处的宏观环境相对优越,但产业环境不佳,现有和潜在竞争者较强,对公司发展有一定影响;通过内部环境分析可以看到,虽LS软件公司具备一定的客户资源和服务能力,也具备一定的技术资源和研发能力,但整体的技术壁垒不高;人力资源和财务资源不足,尤其是高学历人员引进及财务保障不足,很难支撑企业的快速发展;营销能力和生产能力也存在较大的差距,已阻碍了企业的发展。通过SWOT分析法辨析LS软件公司的优势、劣势、机会和威胁,制定了公司层战略和业务层战略,从探索科学管理、实现快速扩张、创新营销模式、以客户为中心、技术创新、业务转型、股份改制等方面进行规划,也制定了集中型和生态型策略,并通过优化公司组织架构、提升人力资源能力、强化资金保障措施、重构内部运营模式、完善营销管理体系、加强企业文化建设、设置股权激励机制等七方面入手,全方位的作好公司战略实施保障措施;旨在为同类型、同阶段的中小软件企业提供企业发展战略管理的参考,也为LS软件公司长远稳定的发展提供战略管理的决策依据。更多还原

【Abstract】 At present,with the rapid development of China’s economy and the country’s special attention to software and information technology service industry,small and medium-sized software enterprises will usher in unprecedented development.However,due to the impact of COVID-19,the world economy has suffered a severe recession,and China is also facing unprecedented challenges.The difficulties of small and medium-sized enterprises are prominent,and the strategic management of enterprise development plays an important role.However,with the vigorous development of the information industry,China has more than40,000 software enterprises above the scale,and there are countless small and medium-sized software enterprises.In the case of the relative lack of technical resources and human resources,how to seek the core competitiveness of small and medium-sized software enterprises and how to formulate enterprise development strategy is particularly important.This paper will take LS Software Company as an example to deeply analyze the characteristics of the "Internet + e-government" software application industry in which LS Software Company is located,and analyze the development strategies of small and medium-sized software enterprises under the background of major catastrophic events such as "black swan" and "grey rhinoceros".Through the analysis of the external environment,we can see that the macro environment of LS Software Company is relatively superior,but the industrial environment is not good,the existing and potential competitors are strong,which has a certain impact on the development of the company.Through internal environment analysis,we can see that although LS software company has a certain customer resources and service ability,also has a certain technical resources and research and development ability,but the overall technical barriers are not high;The lack of human resources and financial resources,especially the introduction of highly educated personnel and the lack of financial security,is difficult to support the rapid development of the enterprise;There is also a big gap between marketing ability and production capacity,which has hindered the development of enterprises.Through SWOT analysis the LS software company’s strengths,weaknesses,opportunities and threats,and formulated the strategy of the company strategy and business layers,from exploring the scientific management,to achieve rapid expansion and innovative marketing mode,take the customer as the center,technology innovation,business transformation,restructuring plan,also made the centralized and ecological strategies,And by optimizing the company’s organizational structure,improving human resources capacity,strengthening financial support measures,restructuring the internal operation mode,improving the marketing management system,strengthening the construction of corporate culture,setting up equity incentive mechanism and other seven aspects,all-round preparation of the company strategy implementation guarantee measures;Aimed at the same type,the same stage of small and medium-sized software enterprises to provide the enterprise development strategy management reference,but also for the long-term stable development of LS software company to provide strategic management decision-making basis.更多还原