【作者】 张曼；

【导师】 赵茹；

【作者基本信息】 西北大学 ， 新闻与传播硕士（专业学位）， 2021， 硕士

【摘要】 当今社会,互联网的飞速发展逐渐改变着人们在虚拟网络和现实世界中的互动交往模式。在过去依托血缘、地缘和业缘建立起来的人际关系的基础上,逐渐发展出一种依托兴趣爱好而建立起来的网络趣缘关系。人们可以不考虑现实生活中的人际关系,在互联网上自由自在地结成新的联盟。网络趣缘群体“哈利·波特迷”就是这样一个网络趣缘群体,他们秉持对“哈利·波特”的热爱,有幸在包罗万象的互联网中找到彼此,并成立专属的互动交流场域“哈迷有求必应屋”。与普通网络趣缘群体的不同之处在于,他们通过互联网在线上进行交流互动,也把集体的文化实践活动延伸至线下,在线下展开一段趣缘社交。在此过程中,“哈利·波特迷”通过纪念仪式和身体实践生产和建构与“哈利·波特”有关的群体的文化记忆。本研究以传播的仪式观和文化记忆为理论切入点,以2020年8月14日《哈利·波特与魔法石》在内地重映这一事件为契机,对“哈迷有求必应屋”展开个案研究。笔者使用参与式观察和话语分析的方法,对“哈利·波特迷”在“双微”平台中的仪式互动行为进行分析并总结。也通过访谈了解他们线上线下的实践活动,聆听他们与“哈利·波特”以及“哈迷有求必应屋”的故事。在个体与集体、线上与线下的纪念仪式和身体实践中,“哈利·波特迷”生产和构建着群体的文化记忆,加深对整个群体的认同。“哈利·波特”作为风靡全世界的现象级IP,时至今日仍旧有如此庞大的“哈利·波特迷”展开相关文化纪念活动,因此,对这一网络趣缘群体相关文化记忆的生产和构建的研究是十分有必要的。媒介在网络趣缘群体“哈利·波特迷”的互动交流中发挥着举足轻重的作用,本研究也着重探究了这一点。媒介对网络趣缘群体文化记忆的储存和传承、线上抽象场景与线下具象场景的塑造与搭建、受众主体的虚拟和现实的在场……这些都是唤起网络趣缘群体“哈利·波特迷”群体文化记忆不可或缺的条件。此外,本研究将文化记忆的对象转向互联网中的普通人,聆听和记录互联网中普通人的故事,展开一段互联网的深度研究。更多还原

【Abstract】 In today’s society,the rapid development of the Internet is gradually changing the way people interact with each other.On the basis of the interpersonal relationship established by blood,geography and industry in the past,a kind of network interest group relationship established by interest and hobby has gradually developed.People are free to form new alliances on the Internet,regardless of their real-life relationships.One such group is "Harry Potter fans",who have been fortunate enough to find each other on the Internet in their passion for Harry Potter and have set up their own interactive forum,"the Harry Potter fans Room of Requirement".Different from ordinary network groups,they communicate and interact online through the Internet,and also extend their collective cultural practice to the offline,and carry out a social interaction offline.In this process,"Harry Potter fans" through the memorial ceremony and physical practice to produce and construct the Harry Potter related collective cultural memory.This paper takes the ritualized view of cultural memory and communication as the theoretical entry point,and takes the rerelaying of Harry Potter and the Sorcerer’s Stone in Chinese mainland as an opportunity to conduct a case study on the "Harry Potter fans Room of Requirement".Through participatory observation,the author found that the interactive communication platform of "Harry Potter fans Room of Requirement" was We Chat and Weibo.On this basis,the author uses the content analysis method to analyze and summarize the ritual interaction mode of "Harry Potter fans" in the cyberspace.We will also interview fans about their online and offline activities,and listen to their stories about Harry Potter and the "Harry Potter fans Room of Requirement".In individual and collective,online and offline commemorative ceremonies and physical practices,"Harry Potter fans" are also producing and constructing collective cultural memories and deepening their sense of identity with the whole group.As a phenomenological IP that is popular all over the world,Harry Potter still has such a large number of "Harry Potter fans" to carry out relevant cultural commemorative activities up to now.Therefore,it is necessary to study the production and construction of relevant cultural memories of "Harry Potter fans",an interesting group on the Internet.This study also points to the role played by media in the interaction of online interest groups.The storage and inheritance of the cultural memory of the network interest groups by the media,and the shaping and construction of the abstract scene online and the concrete scene offline are all indispensable conditions for arousing the relevant cultural memory of the network interest groups.In addition,this study turned the object of cultural memory to ordinary people on the Internet,listened to and recorded the stories of ordinary people on the Internet,and launched a period of in-depth research on the Internet.更多还原