【作者】 刘鑫；

【导师】 王媛；

【作者基本信息】 天津大学 ， 工商管理， 2019， 硕士

【摘要】 伴随城镇商业形态的衍变,轨道交通建设已不仅限于交通出行问题,而是在塑造一座城市。建设高效快捷的轨道交通网络系统不仅能有效缓解城市交通压力,更能在带动沿线土地开发等方面起到良性引领作用。然而地铁线网建设造价贵、客运票款收入低,具有明显的社会公益属性。如何做好站点周边规划,将轨道交通建设与商业开发深度融合,缓解地铁建设高投入与低收益之间的现实矛盾成为当前亟待研究的课题。本文立足于TOD模式的发展理念,将城市轨道交通建设和站点周边区域商业开发紧密结合,充分利用城市轨道交通的正外部性效益,积极探索企业市场化运营的新路径。本文梳理了国内外关于公交导向型土地开发的相关研究成果,阐述了TOD模式下轨道交通与商业建设的相互关系,并初步构建“地铁+物业”的效益返还模式。同时,以东京、香港等城市轨道交通商圈建设为参照对象,围绕轨道交通站点周边区域商业经营展开详细论述。通过资料采集和调研走访,在掌握天津轨道交通发展现状的基础上,深入剖析企业的问题短板并分析原因。随后运用PEST分析法,对“地铁+物业”商业模式在天津的实施应用进行市场环境分析,并结合乘客问卷调查反馈建议,提出符合本市实际的轨道交通商业开发方案。最后,论文以天津地铁11号线为研究对象,运用提出的商业开发方案对该地铁项目进行案例分析。本文基于TOD模式探讨了“地铁+物业”商业开发模式在天津的可行应用。在此基础上,从融资管理、商业模式、站点体系、物业经营四方面着手提出天津轨道交通商业开发方案,为行业的持久健康发展提供思路。更多还原

【Abstract】 With the evolvement of urban business form,rail transit construction is no longer limited to transportation,but is shaping a city.The construction of a convenient and efficient rail transit network system can not only effectively alleviate the urban traffic pressure,but also play a leading role in promoting the development of the land along the line.However,subway network construction needs a large amount of investment and the income of passenger ticket is low,and has obviously social welfare attributes.How to arrange the layout of the site,integrate the rail transit construction with commercial development,ease the real contradiction between the high investment and low return of the subway construction has become an urgent subject.Based on the development concept of TOD model,this thesis is closely integrateing urban rail transit construction with commercial development in the surrounding areas of the site,and making full use of the positive external benefits of urban rail transit to actively explore a new path for enterprise market operation.This thesis clarifies the relevant research results of the public transportation-oriented land development model at home and abroad,and expounds the relationship between rail transit and commercail construction under the theoretical guidance of TOD mode,and the benefit return mode of "metro + property" is preliminarily constructed.At the same time,taking the construction of urban rail transit business circles in Tokyo and Hong Kong as the reference object,the thesis focuses on the elaborate analysis of commercial development and operation around the rail transit stations.Through data collection,investigation and interview,on the basis of mastering the development status of Tianjin urban rail transit,this thesis analyzes the existing problems of enterprises and the reason.Then PEST analysis is used to analyze the market environment of the implementation and application of "metro + property" business model in Tianjin,and combined with the feedback of the passenger questionnaire survey,this thesis proposes a commercial development strategy of rail transit in line with the actual of our city.Finally,the thesis takes Tianjin metro line 11 as the research object,using the proposed commercial development strategy to make an case analysis of the subway project.Based on TOD mode,this thesis discusses the feasible application of the benefit return mode of "metro + property" in the construction of Tianjin rail transit.Setting up Tianjin rail transit commercial development system from four aspects of financing management,business model,site system and property operation,and providing ideas for the sustainable and healthy development of the industry.更多还原