【作者】 刘璐；

【导师】 詹一虹；

【作者基本信息】 华中师范大学 ， 管理科学与工程， 2021， 硕士

【摘要】 在互联网、大数据技术迅速发展的时代,各行各业都在技术进步中找寻新的发展机会,出版产业也在此浪潮中进入了快速发展的轨道。湖北省作为荆楚文化的发源地,拥有着丰厚的人文历史文化底蕴。同时,作为科教大省,湖北省在人才、科研、创新等方面都拥有着得天独厚的优势。借助这些优势,湖北省的出版产业一直在稳步发展,为湖北省的经济发展做出了不可埋没的贡献。对湖北省出版产业竞争力开展评价研究,一方面丰富了出版产业竞争力评价理论体系,另一方面也有利于找出湖北省在出版方面发展的薄弱环节,提出具有针对性的发展建议,为把握湖北省出版产业运行状况和发展方向提供现实依据和切实指导。本文在对前人的研究成果进行充分梳理的基础上,结合湖北省出版产业的特点开展研究。首先,对出版产业相关的核心概念和理论知识进行了整合,借鉴学术界的研究成果,使用被学者广泛认同的波特“钻石模型”理论来建立评价指标体系,对影响出版产业竞争力的重点因素进行深刻剖析,以生产要素、需求条件、辅助行业、产业竞争、政府行为为一级指标,构建出较为合理的指标体系。在初步构建完成后,采用相关性分析进行变量的筛选,通过剔除冗余指标来建立更为科学的出版产业竞争力评价指标体系。其次,采用因子分析法计算得分和排名,通过横向和纵向两个维度对湖北省出版产业竞争力进行全面分析。一方面,从横向的视角出发,对湖北省与其他省市的综合竞争力进行比较,找出自身发展的短板;另一方面,从纵向的角度展开,考察湖北省近三年来出版产业的变化情况。通过两个维度的分析,对湖北省出版产业竞争力进行更为科学、全面的评价。最后,结合分析出的主要问题,提出提升湖北省出版产业竞争力的对策建议,以期能够为其日后的发展贡献微薄的力量。更多还原

【Abstract】 In the era of rapid development of Internet and big data technologies,all walks of life are looking for new development opportunities in technological progress,and the publishing industry has also entered the track of rapid development in this wave.As the birthplace of Jingchu Culture,Hubei Province has a rich humanistic history and culture.At the same time,as a major science and education province,Hubei Province has unique advantages in talent,scientific research,innovation and so on.With these advantages,the publishing industry of Hubei Province has been developing steadily,and has made an inescapable contribution to the economic development of Hubei Province.To carry out evaluation research on the competitiveness of the publishing industry in Hubei Province,on the one hand,enriches the theoretical system of the evaluation of the publishing industry’s competitiveness,on the other hand,it is also conducive to identifying the weak links in the development of Hubei Province in publishing and putting forward targeted development suggestions.Grasp the operating status and development direction of the publishing industry in Hubei Pro vince to provide realistic basis and practical guidance.On the basis of combing the previous research results,this paper studies the characteristics of Hubei publishing industry.First of all,the core concepts and theoretical knowledge related to the publishing industry are integrated,and the evaluation index system is established by using the Porter diamond model theory widely recognized by scholars.The key factors affecting the competitiveness of the publishing industry are deeply analyzed.After the preliminary construction is completed,the correlation analysis is used to screen the variables,and a more scientific evaluation index system of publishing industry competitiveness is established by eliminating redundant indicators.Secondly,the factor analysis method is used to calculate the score and rank,and the competitiveness of Hubei publishing industry is comprehensively analyzed through horizontal and vertical dimensions.On the one hand,from a horizontal perspective,the comprehensive competitiveness of Hubei Province and other provinces and cities is compared to find out the shortcomings of their own development;on the other hand,from a vertical perspective,to investigate the changes of publishing industry in Hubei Province in the past three years.Through the analysis of two dimensions,the competitiveness of Hubei publishing industry is evaluated more scientifically and comprehensively.Finally,combined with the main problems analyzed,the countermeasures and suggestions to enhance the competitiveness of Hubei publishing industry are put forward in order to contribute to its future development.更多还原