【作者】 杨洋；

【导师】 胡国杰； 李建明；

【作者基本信息】 辽宁工业大学 ， 工程管理， 2021， 硕士

【摘要】 随着房地产市场竞争愈演愈烈,房地产项目成本控制已经成为决定项目成败乃至房地产企业生死存亡的决定性因素之一。房地产项目设计阶段成本一般仅占建造成本的2%-4%,但对建设成本的影响程度可达75%以上。因此,对于房地产行业而言,如何在当前竞争形势下提高房地产项目设计阶段成本控制水平是房地产企业面临的重要问题,只有对现有的房地产项目成本控制方法逐步改进和提高,才能适应新形势下生存发展的要求。本研究以房地产项目设计阶段成本控制为研究对象,在已有研究成果的基础上,通过对具体房地产项目设计阶段成本控制进行分析研究,构建房地产项目设计阶段成本控制的评价指标体系及分析模型,提出切实可行的成本控制对策建议,为房地产项目设计阶段成本控制提供一定的参考和借鉴。本文针对房地产项目设计阶段进行成本控制研究,基于WSR理论进行影响因素分析,建立功能指标体系,运用层次分析法确定各个功能指标的权重,继而运用模糊综合评价法确定各个方案的功能系数,构建基于价值工程的房地产项目设计阶段成本控制模型。并结合HDXY项目进行实证研究,主要研究内容和成果如下:(1)本文主要梳理了国内外学者关于房地产项目设计阶段成本控制的相关文献,大致了解目前的研究方向、方法和研究结果,阐述本文研究背景和意义、国内外研究概况、研究内容及本文的主要研究方法等;并对房地产项目设计阶段成本控制的目标、原则、内容、环节等进行了相应阐述,为后文的展开奠定了理论基础。(2)对房地产项目设计阶段成本控制影响因素进行研究,分别从人理维度、事理维度以及物理维度对影响因素进行分析,完成了房地产项目设计阶段成本控制功能指标体系的构建。(3)以HDXY项目为研究对象进行实证研究,采用层次分析法、综合模糊评价法以及价值工程构建评价分析模型。(4)针对实证研究结果中存在的问题进行研究分析,提出改善房地产项目设计阶段成本控制问题的对策建议。最后,对全文进行总结和展望。综合以上,本文对房地产项目设计阶段成本控制进行了研究,研究结果为房地产企业在设计阶段取得更好的成本控制效果提供了新的思路与路径。更多还原

【Abstract】 With the increasingly fierce competition in the real estate market,the cost control of real estate projects has become one of the decisive factors that determine the success or failure of the project and even real estate companies’ survival.The design cost of real estate projects generally only accounts for 2%-4% of the construction cost,but the impact on the construction cost can reach more than 75%.Therefore,for the real estate industry,how to improve the level of cost control in the design stage of real estate projects under the current competitive situation is an important issue facing real estate companies.Only by gradually improving and enhancing the existing real estate project cost control methods can they adapt to the new situation under survival and development requirements.This research takes cost control in the design phase of real estate projects as the research object.Based on the current research results,through the analysis and study of cost control in the design phase of specific real estate projects,the evaluation index system and analysis model of cost control in the design phase of real estate projects are constructed.Put forward effective cost control measures and suggestions,and provide reference and lessons for cost control in real estate projects’ design stage.This researches the real estate project’s cost control in the design stage,analyzes the influencing factors based on the WSR theory,establishes the function index system,and determines each function index’s weight by the analytic hierarchy process.Then the fuzzy comprehensive evaluation method is used to determine the functional coefficients of each scheme,and the cost control model of the real estate design stage based on value engineering is constructed.Combined with the real estate project around the HDXY empirical research,the main research content and results are as follows:(1)This study mainly sorts out the relevant literature of domestic and foreign scholars on the cost control in the design stage of real estate projects,approximately understands the current research direction,methods and research results.This paper describes the background and significance of the study,domestic and foreign research survey,research content and the main research methods of this paper,etc.And the target,principle,content,and link of the cost control in the design stage are expounded accordingly,which lays a theoretical foundation for the paper’s development.(2)To study the influencing factors of cost control in the design phase of real estate project,and analyze the influencing factors from the human dimension,the reasonable size,and the physical dimension,respectively,completed the real estate project cost control function index system construction.(3)Take the HDXY project as the research object to carry on the empirical research,and use the analytic hierarchy process,the comprehensive fuzzy appraisal method well as the value engineering to construct the appraisal analysis model.(4)To analyze the results of the empirical study and put forward the countermeasures to improve the current situation of cost control in the design phase of real estate projects.Finally,the thesis is summarized and prospected.Based on the above,this paper studies the cost control of real estate projects in the design stage.The research results provide new ideas and paths for real estate enterprises to achieve a better cost control effect in the design stage.更多还原