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跨文化语用学视角下景区公示语汉英翻译研究

A Study on C-E Translation of Public Signs in Scenic Spots from the Perspective of Cross-Cultural Pragmatics

【作者】 王玲;

【导师】 王守宏;

【作者基本信息】 吉林大学 , 外国语言学及应用语言学, 2021, 硕士

【摘要】 随着“一带一路”建设的推进,国际间物质文化交往日益频繁,旅游业扮演着越来越重要的角色。而公示语的翻译是外国游客了解中国重要参考依据。但目前我国景区公示语的翻译仍存在普遍的误译现象。这不仅会影响旅游业的发展,更不利于我国的国际形象。因此,景区公示语的研究不容忽视。本文从跨文化语用学角度出发,对景区公示语的汉英翻译进行系统的研究。基于跨文化语用学研究的重点和公示语的翻译的特点,目的是让原文和译文都具有相同的交际功能。为外国游客提供必要的信息,给游客的旅行提供便利是景区公示语的主要功能,通过介绍景区文化激发其旅游兴趣。然而公示语的翻译属于应用文的翻译,文化因素的传递尤为重要。因此,本文从公示语翻译中存在的文化差异作为切入点,以跨文化语用学作为理论框架,从语用等效理论和高低语境理论入手,旨在探讨造成公示语误译现象的原因,并总结概括具有针对性的翻译策略,从而实现有效、精准的公示语翻译,提高我国景区公示语翻译质量,更好的传播中国文化。本文作者将从上述理论出发,从中国七大地区中各选取具有代表性的5A级景区的公示语文本作为论文数据分析来源,为确保数据的客观性,综合性,选取的景区既包含自然景区,也包括人文景区。采用对比分析,案例分析,定性定量相结合的研究方法,系统全面地归纳出公示语翻译错误类型,分析造成景区公示语汉英翻译的误译原因。并提出景区公示语翻译的原则和策略,以加强译文的可读性和可接受性。

【Abstract】 With the development of the Belt and Road Initiative,and the increasingly frequent international material and cultural exchanges,tourism is playing an increasingly important role in intercultural communication.The translation of public signs as an important reference for foreign tourists understand China.However,there is still a common phenomenon of mistranslation in the translation of public notices in scenic spots in China.This not only affects the development of tourism,but also is detrimental to the international image of China.Therefore,the study of public signs should not be neglected.From the perspective of cross-cultural pragmatics,the author makes a systematic study on the C-E translation of public signs.Based on the focus of cross-cultural pragmatics and the characteristics of public signs translation,the purpose is to make the original and the target have the same communicative function.The main function of public signs in scenic spots is to provide foreign tourists with necessary information and facilitate their travel.It is to stimulate tourism interest by introducing scenic culture.However,the translation of public signs belongs to practical translation,and the transmission of cultural factors is particularly important.Thus,this paper focuses on the cultural differences in the translation of public signs as the breakthrough point,and cross-cultural pragmatics as the theoretical framework,starting from the pragmatic equivalence theory and high-low context theory,aiming to explore the causes of public signs mistranslation,and summarize the practical translation strategies.It aims to achieve effective and accurate public signs translation and improve the public signs translation quality in scenic spots in order to better disseminate the Chinese culture。Based on the above theory,the author will select the representative 5A scenic spots from seven regions in China as the data analysis sources.In order to ensure the objectivity and comprehensiveness of the data,the selected scenic spots include both natural scenic spots and cultural scenic spots.By using the methods of comparative analysis,case analysis and qualitative and quantitative analysis,this paper systematically summarizes the errors types of public signs translation and analyzes the causes of mistranslation in the C-E translation of public signs in scenic spots.The principles and strategies of public signs translation in scenic spots are put forward to enhance the readability and acceptability of the translation.

  • 【网络出版投稿人】 吉林大学
  • 【网络出版年期】2022年 04期
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