【作者】 王海峰；

【导师】 吕巍；

【作者基本信息】 上海交通大学 ， 工商管理（MBA）（专业学位）， 2019， 硕士

【摘要】 上海水产集团是一家专业从事远洋渔业、以远洋捕捞为主营业务的大型国有企业,现有各类专业化远洋渔船近80艘,常年作业于太平洋、大西洋公海及部分沿海国家专属经济区海域,年捕捞量约15万吨。通过多年投资发展,集团已初步形成全球布局、跨国经营的外向型经营格局,综合规模居全国远洋渔业企业前列。近年来,随着国际海洋资源保护力度的持续加大以及各资源国对外国企业投资门槛的提高,加之远洋船队船龄老化、产能下降等主客观原因,上海水产集团正在经历主营业务收入增长缓慢、海外投资风险加剧、企业发展缺乏后劲等现实困难。2017年5月,经上海市政府同意,上海水产集团与光明食品集团联合重组。新形势下,上水集团面临的内外部环境均已发生深刻变化,企业现有发展战略已难以适应新的发展要求。为积极应对当前发展困境,抓住新的战略机遇,我们有必要对企业现有战略进行全面审视,结合两大集团联合重组后新的发展定位,重新制定上海水产集团面向未来的企业发展战略。本文以上海水产集团作为课题研究对象,按照提出问题、分析问题、解决问题的总体思路,从回顾企业的成立背景与发展沿革入手,对企业现有发展战略及当前面临的困难与问题进行了梳理分析。随后,结合整个世界远洋渔业行业的发展历史,着重分析了我国的行业现状与发展趋势,进而运用PEST模型、波特五力模型、内部关键因素评价矩阵等管理学工具,深入、全面地分析了上水集团当前面临的企业内外部经营环境。在以上综合分析的基础上,进一步运用SWOT及QSPM矩阵,重新定位上水集团的发展战略并确定其战略备选方案集。最后,结合新形势下的企业愿景与使命,为上水集团制定了以增长型战略为主、多元化与集中型战略为辅的发展战略以及成本领先的竞争战略,确立了企业新的价值曲线,并进一步导入平衡计分卡对上述战略的执行进行了评价与优化。本课题的研究针对企业实际案例,对上海水产集团新的战略定位与未来发展具有一定的指导意义,并为如何提升我国远洋渔业在新形势下的产业发展提供借鉴参考。更多还原

【Abstract】 Shanghai Fisheries Group Corporation(SFGC)is a large-scale state-owned enterprise specializing in pelagic fisheries as its main business.It is one of the top 20 multinational enterprises in Shanghai and has won the title of "going global" leading enterprise in Shanghai.The group currently has nearly 80 specialized pelagic fishing vessels operating in the Pacific,Atlantic high seas and some coastal countries exclusive economic zone waters,with an annual catch of about 150,000 tons.Through years of investment and development,the Group has initially formed an export-oriented operation pattern with global distribution and transnational operation,and ranks among the leading pelagic fisheries enterprises in China.In recent years,with the enhancement of global marine resources protection and the increase of investment threshold for foreign enterprises by resource countries,as well as subjective and objective reasons such as aging of existing fishing vessels and declining production capacity,SFGC is experiencing many great difficulties such as slow growth of main business income,increased risk of overseas investment and lack of development potential etc.In May 2017,with the consent of the Shanghai Municipal Government,Shanghai Fisheries Group and Bright Food Group jointly restructured,SFGC became a subsidiary of Bright Food Group.Under the new situation,the internal and external environment faced by SFGC has undergone profound changes,and the existing development strategy of the company has been difficult to adapt to the new development requirements.In order to actively cope with the current development dilemma and seize new strategic opportunities,it is necessary for us to conduct a comprehensive review of the company’s existing strategy,and to re-establish its future development strategy in combination with the new development orientation of the two major groups.Taking SFGC as the subject of research,and following the general idea of asking questions,analyzing problems and solving problems,this paper starts from reviewing the company’s the background and development history,then analyzes the current situation and development trend of the whole pelagic fisheries industry in China.Then,this paper uses the PEST model,Porter’s five-force model,internal key factor evaluation matrix and other management tools to make an in-depth and comprehensive analysis of the internal and external business environment that the company is currently facing.Based on the above analysis,the SWOT and QSPM matrices are further used to reposition the company’s development strategy and determine its strategic alternatives.Finally,combined with the new corporate vision and missionn,the paper formulates a development strategy based on the growth strategy,supplemented by diversified and concentrated strategies,and a cost-leading competitive strategy for SFGC.After establishing a new value curve for the company,the balanced scorecard was intruduced to evaluate and optimize the execution of the above strategy.This paper has a certain guiding significance for the new strategic positioning and future development of SFGC,and provides a reference for how to promote the industrial development of China’s pelagic fisheries under the new situation.更多还原