【作者】 段欣；

【导师】 刘朝； 唐征南；

【作者基本信息】 湖南大学 ， 高级管理人员工商管理硕士（EMBA）（专业学位）， 2020， 硕士

【摘要】 公路运输是支撑中国经济发展的重要动力,由于中国经济的快速发展,公路基础建设任务至关重要。为了适应中国经济社会发展的需要,在2013年初我国政府正式公布了《国家公路网规划(2013年-2030年)》这一规划。其中该规划要求我国大力对公路基础的设施展开建设,形成布局合理、功能十分完善、覆盖面积辽阔、并且干线网络是安全可靠的公路总布局。近年来中小型道路施工企业面临激烈的市场竞争,研究中小型道路施工企业的发展战略具有一定的理论意义和实践价值。本文以广西桂京建设工程公司为对象进行研究,运用企业战略理论,通过利用文献研究法、将理论和实践相结合的研究手段对该公司未来发展战略展开了实证研究。首先,通过知网、百度平台收集大量的信息资料,到图书馆阅读与战略管理和工程相关的资料、企业发展规划理论等文献,通过调研过程和积累,系统地梳理和研究战略管理的发展历史,阐述了本文的研究背景和意义、以理论出发再结合文献来进行综述、阐述了研究的主要内容和研究的具体方法。其次,运用文献研究、将理论与实践相结合等办法,结合广西桂京建设工程公司目前的现状,以及对国内外道路建设工程公司发展战略研究总结的基础上,从内外两个方面分析广西桂京建设工程公司的发展环境和机遇,运用PEST理论分析方法和相关模型分析了公司发展的外部环境,从赢利能力和社会资源的角度分析了公司的内部治理和发展环境。再次,通过企业SWOT战略分析工具和方法的运用,对广西桂京公司的发展战略展开了定位分析,进而选择具体发展战略方案。最后通过本研究,明晰化广西桂京建设工程公司战略定位、发展路径和实施保障措施。为公司在激烈的市场竞争中提供能提高公司在市场的竞争力和合适的发展方向,为制定和选取公司的发展战略发挥了一定的指导作用。同时希望本研究为其他中小型道路施工企业发展战略设计提供借鉴。更多还原

【Abstract】 Road transportation is an important driving force supporting China’s economic development.Due to the rapid development of China’s economy,the task of road infrastructure construction is crucial.In order to meet the needs of China’s economic and social development,the national development and reform commission officially released the national highway network plan(2013-2030)in 2013.The plan calls for speeding up the construction of China’s highway infrastructure to form a national trunk road network with reasonable layout,complete functions,extensive coverage,and safety.In recent years,small and medium-sized road construction enterprises are facing fierce market competition,so it has certain theoretical significance and practical value to study the development strategy of small and medium-sized road construction enterprises.This paper takes Guangxi Guijing Construction Engineering Co.,Ltd.as an object,this paper makes an empirical study on the company’s future development strategy by using the literature research method and combining theory with practice.First of all,through the knowledge network,baidu platform to collect a large amount of information,go to the library to read related to strategic management and engineering information,enterprise development planning theory,such as literature,through the research process and accumulation,the systematic carding and research the development history of strategic management,this paper expounds the research background and significance of this article,to theory and literature review,this paper expounds the concrete method of the main content of study and research.Secondly,using the literature research,the way such as combining theory with practice,combining with the actuality of Guangxi Guijing Construction Engineering Co.,Ltd.,as well as to the road construction projects at home and abroad on the basis of company development strategy research summary and analysis from both inside and outside two aspects of Guangxi Guijing Construction Engineering Co.,Ltd.for the development of environment and opportunity,using PEST analysis method and the relevant model analyzes the external environment for the development of the company,from the perspective of the profit ability and social resources,the company’s internal management and development environment.Thirdly,through the application of SWOT strategy analysis tools and methods,the positioning analysis is carried out on the development strategy of Guangxi Guijing Construction Engineering Co.,Ltd.,and then the specific development strategy is selected.Finally,through this study,the strategic positioning,development path and implementation guarantee measures of Guangxi Guijing Construction Engineering Co.,Ltd.are clarified.To provide the company in the fierce market competition,can improve the company’s core competitiveness and the appropriate strategic development direction,for the company’s development strategy selection and formulation to provide a certain practical guidance.At the same time,this study is expected to provide reference for the development strategy design of other small and medium-sized road construction enterprises.更多还原