【作者】 何涛；

【导师】 许明武；

【作者基本信息】 华中科技大学 ， 英语笔译（专业学位）， 2020， 硕士

【摘要】 政府工作报告指出,要坚持以供给侧结构性改革为主线,坚持深化市场化改革、扩大高水平开放,加快建设现代化经济体系。随着经济全球化的快速发展和我国对外开放的持续深入,中国经济实力显著增强,国际影响力不断提升。企业作为适应市场经济社会化大生产需要而形成的一种企业组织形式,在中国特色社会主义经济中发挥着举足轻重的作用。在互联网时代,新兴的行业与公司如雨后春笋般涌现,它们往往拥有宽阔的发展前景和强力的竞争对手。在经济理论领域,西方国家更值得我们借鉴。因此,有关企业管理和市场营销的书籍翻译也显得尤为重要。概念整合理论是由美国语言学家Fauconnier提出的一个隶属于认知语言学的理论。该理论核心的四空间框架结构包括两个输入空间、一个类属空间以及一个合成空间。它并不是纯粹的翻译理论,但着眼于翻译过程的动态研究,强调译者的重要性,为翻译研究打开了更广阔的视角。就翻译的过程来说,源语文本和目的语文本通常充当两个输入空间,之后译者参考原文特点,将所需元素映射到类属空间,并根据译文需要构建出全新的合成空间。本报告以笔者所译的产品策略(书籍的第八章)为材料,在概念整合理论的指导下,采用了减译、增译、重组等翻译的技巧来解决相应的难点,并探讨经济类书籍的翻译方法。更多还原

【Abstract】 The report on the work of the government states that we must continue to pursue supply-side structural reform as our main task,continue to deepen market-orientated reforms and expand high-standard opening up and work faster to modernize the economy.With the rapid development of economic globalization and the continuous deepening of China’s opening up,China’s economic strength has increased significantly and its international influence has been on the rise.Companies,as a form of enterprise organization formed to meet the needs of the socialized mass production of the market economy,play a pivotal role in the socialist economy with Chinese characteristics.In the Internet era,emerging industries and companies have been spring up with broad development prospects and strong competitors.Considering that countries are more worthy of reference in the field of economic theory,the translation of books on business management and marketing is particularly important.Proposed by American linguist Fauconnier,conceptual blending theory is a theory belonging to cognitive linguistics.The core four-space framework structure includes two input spaces,a generic space,and a composite space.It is not a pure translation theory,but it focuses on the dynamic study of the translation process and stresses the importance of translators,while opening a wider perspective for translation studies.With regard to the translation process,the source text and the target text usually serve as two input spaces.Next,the translator would project the required elements to the generic space in accordance to the characteristics of the original text,and finally builds a new blending space according to the translation needs.This report is based on the product strategy of the author’s translation(chapter 8 of the book).Under the guidance of the concept integration theory,the author adopts some translation techniques such as subtraction,addition and recombination to solve different difficulties,and discusses the translation methods of economic books.更多还原