【作者】 刘晶；

【导师】 赵智宏；

【作者基本信息】 宁夏大学 ， 工商管理硕士（MBA）（专业学位）， 2020， 硕士

【摘要】 保险行业近几年迅速发展,在我国每位居民的生活中发挥了越来越重要的作用。国家从保险实施提引、商业保险与国家医疗保险相结合、推进农业保险高质量发展、养老型商业保险与国家社会保险相结合等多方面,规范并且鼓励了保险行业加速发展。保险公司在快速发展的过程中,出现了销售员工离职率居高不下的问题,这一问题不利于保险公司的稳定发展,能够有效降低保险销售员工离职率问题成为保险行业共同关注的问题。本文以A保险公司的销售员工为研究对象,采用文献研究、问卷调查、结合所学人力资源管理理论及经典的Price-Mueller(2000)离职模型进行展开研究,对A保险公司销售员工队伍现状、离职带来的负面影响以及公司目前采取的措施进行分析;结合问卷调查结果,基于Price-Mueller(2000)对A保险公司销售员工离职进行实证分析,从多角度归纳分析A保险公司销售员工离职的原因,证明A保险公司存在招聘门槛低、培训体系不完善、薪酬福利制度不合理、员工缺乏明确的职业生涯规划等问题;在此基础上论文指出,基于Price-Mueller(2000)离职模型,从个体变量、结构化变量、中介变量三方面有针对性的提出降低A保险公司销售员工离职率的具体对策:包括提升培训质量、科学制定薪酬福利制度、建立科学公平的的人才选拔制度等多种对策,达到有效降低销售员工的离职率效果,最终使A保险公司拥有一支稳定的销售队伍,从而提升A保险公司的核心竞争力。更多还原

【Abstract】 The rapid development of insurance industry in recent years has played an increasingly important role in the life of every resident in China.The state has standardized and encouraged the accelerated development of the insurance industry from the following aspects:the introduction of insurance,the combination of commercial insurance and national medical insurance,the promotion of high-quality development of agricultural insurance,and the combination of old-age commercial insurance and national social insurance.In the process of the rapid development of insurance companies,the turnover rate of sales personnel remains high,which is not conducive to the stable development of insurance companies,and can effectively reduce the turnover rate of insurance sales personnel has become a common concern of the insurance industry.This article with A insurance company sales staff as the research object,using literature research,questionnaire survey,combined with studies of human resource management theory and the classic Price-Mueller(2000)study departure model,present situation,the departure of A insurance company sales staff team of negative influence as well as the measures taken are analyzed;the company currently Which is based on the questionnaire survey results with Price-Mueller(2000)for A insurance company sales staff turnover to carry on the empirical analysis,inductive analysis from various angles insurance company sales staff A reason for leaving the company,prove the existence of A insurance company recruitment threshold is low,the imperfect training system,unreasonable salary welfare system,staff problem such as the lack of A clear career planning;On the basis of this paper points out that,based on the Price-Mueller(2000)model,leaving from individual variables,structured and targeted intermediary variable three aspects put forward to reduce the concrete countermeasures of A insurance company sales staff turnover rate,including improving the quality of training,salary welfare system made scientifically,establishing scientific and fair talent selection system and other measures,to reduce the sales staff turnover rate effect finally make A insurance company has A stable sales team,thus A insurance company’s core competitiveness.更多还原