基于利益集约化下的县城商业综合体平面布局策略研究

【作者】 王毅；

【导师】 杜蜀秦；

【作者基本信息】 陕西师范大学 ， 艺术硕士（专业学位）， 2020， 硕士

【摘要】 随着国家城市发展战略转变,小城镇建设逐渐成为趋势,而县城商业综合体作为小城镇经济活动的承载体,不仅是区域经济的代表,也是地区文化生活的标志。随着人民经济生活水平的提高,生活模式的不断发展,市民对日常生活品质提出了更高的需求。县城商业综合体对所在地块的区域活力、交通体验、生活品质乃至审美体验起着至关重要的作用。合理的县城商业综合体的平面布局,不仅能促进商业空间后期运营的活力,而且可以推进小城镇产业结构的调整,是缓解区域用地紧张与经济快速发展间矛盾的必要途径。目前,县城商业综合体项目的平面布局设计面临着多种现实条件的挑战。以往的研究主要集中在商业项目的设计规范、运营管理、业态组织与平面布局间的关系、空间利用效率的管理、以及流线与城市交通的关系等。就目前国内县城商业综合体现状来看,很多项目面临着开发后由于设计不当而缺乏活力,因而导致闲置的问题。究其根本是由于没有将县城商业项目的设计和本地区所存在的现实问题与需求所联系而导致的。因此,对县城商业综合体总体平面布局设计的理论研究是极其必要的,通过合理的设计手段增强空间内活性是迫切需要解决的问题。本课题主要选择从利益集约化的角度出发对商业综合体平面布局设计进行研究,通过对成功案例及理论实践的研究,以及对我国商业综合体现状存在的问题进行剖析。从商业项目中涉及利益群体的现实利益需求出发,就开发商、商铺业主、社会效益、消费者以及管理机构各自存在的现实问题进行探讨,在已有商业综合体平面布局设计的基础上,增加以商业项目相关利益体的利益指标作为测评依据,整理归纳出相关的设计策略以提高商业综合体平面布局设计的合理性和可行性,并将此设计方法的应用研究进行深度发掘。为扩大商业空间运行活力,提升地块整体使用功能,加强辐射区域经济效益,梳理出一条清晰的以区域利益集约化为目标的高效率、多样化、复杂化的县城商业综合体平面布局设计脉络。总之,论文构建了以利益体相关指标为基础的集约化县城商业综合体平面布局设计方法的框架,综合研究县城商业综合体设计的可行性测评标准。利益指标的评估方法可以广泛应用于商业综合体项目的开发与设计。这种方法为商业综合体设计提供了新的理论和方法。通过利益的集约化处理,整理归纳出县城商业综合体平面布局设计的设计策略,包括空间功能使用以及交通模式的衔接,有效的拓展商业项目方案设计的思路,从而实现商业项目的可延续性。最后,以白河县正浩商业综合体为例,介绍了项目概况、影响因素及依据利益指标进行的方案设计,希望能为今后此类县城商业综合体项目的建设提供一定的参考以及借鉴的作用。更多还原

【Abstract】 With the transformation of national urban development strategy,the construction of small towns has become a trend.As the carrier of economic activities of small towns,the county commercial complex is not only the representative of regional economy,but also the symbol of regional cultural life.With the improvement of people’s economic living standard and the continuous development of life mode,citizens have put forward higher demands for the quality of daily life.The commercial complex of the county plays an important role in the regional vitality,traffic experience,quality of life and even aesthetic experience of the plot.A reasonable layout of the county commercial complex can not only promote the vitality of the later operation of the commercial space,but also promote the adjustment of the industrial structure of small towns,which is the necessary way to alleviate the contradiction between the regional land shortage and the rapid economic development.At present,the layout design of the commercial complex project in the county is facing many challenges.Previous studies focused on the design specifications of commercial projects,operation management,the relationship between business organization and layout,the management of space utilization efficiency,and the relationship between streamline and urban traffic.In addition,in terms of the current comprehensive business situation of domestic County,many projects are facing a lack of vitality due to improper design after development,resulting in idle.The basic reason is that the design of commercial projects in the county town is not related to the actual problems and needs in its own area.Therefore,the theoretical research on the overall layout design of the county commercial complex is extremely necessary.It is an urgent problem to enhance the spatial activity through reasonable design means.This topic mainly chooses to study the plane layout design of commercial complex from the angle of interest intensification,through the study of successful cases and theoretical practice,as well as the analysis of the problems existing in the commercial Comprehensive manifestation of our country.Starting from the actual interest needs of the interest groups involved in the commercial projects,this paper discusses the practical problems existing in the developers,shop owners,social benefits,consumers and management organizations.On the basis of the existing commercial complex layout design,it adds the interest indicators of the interest groups related to the commercial projects as the evaluation basis,and summarizes the relevant design strategies Improve the feasibility of commercial complex plane layout design,and the application of this design method for in-depth exploration.In order to expand the vitality of commercial space operation,improve the overall use function of the plot,strengthen the radiation of regional economic benefits,comb out a clear and efficient,diversified and complex layout design vein of County commercial complex with the goal of regional interest intensification.In a word,the paper constructs the framework of the intensive County commercial complex layout design method based on the relevant indicators of the interest body,and comprehensively studies the feasibility evaluation standard of the county commercial complex design.The evaluation method of benefit index can be widely used in the development and design of commercial complex projects.This method provides a new theory and method for commercial complex design.Through the intensive treatment of interests,the paper summarizes the design strategies of the layout design of the county commercial complex,including the use of spatial functions and the connection of traffic modes,effectively expanding the ideas of commercial project design,so as to realize the continuity of commercial projects.Finally,taking Zhenghao commercial complex in Baihe County as an example,this paper introduces the general situation of the project,the influencing factors and the scheme design based on the benefit index,hoping to provide some reference and reference for the future construction of this kind of County commercial complex project.更多还原