【作者】 杨杰；

【导师】 朱专法；

【作者基本信息】 山西大学 ， 旅游管理， 2021， 硕士

【摘要】 随着我国市场竞争体系的不断升级,企业之间的竞争不再单纯的体现在核心产品、管理制度以及发展战略等方面,而是更多的体现在对专业人才的“争夺”之中。企业只有储备充足的人力资源,才能将自己的发展优势最大化。如果企业员工忠诚度不高,势必会导致其在工作过程中出现注意力不集中的现象,从而无法充分发挥其才干,严重的话甚至会影响团队的工作氛围,导致员工工作效率低下,员工与组织之间关系动荡,企业核心竞争力受损以及企业运作成本增加等不利结果,阻碍企业的健康发展。本文以期望理论、需求层次理论、双因素理论以及职业锚理论作为研究的理论基础,将《又见平遥》演艺公司员工作为案例对象,借鉴前人对于职业期望、员工的工作满意度以及忠诚度所得出的研究结果为假设的依据,并由此构建出《又见平遥》演艺公司员工的职业期望、工作满意度以及其忠诚度之间的理论模型。通过深度访谈法、问卷调查法以及实证分析法探究三者之间的逻辑关系。在数据分析过程中,首先使用SPSS25.0软件对预调研数据进行检验,剔除未达到数据标准的题项,形成正式调研查问卷,以确保量表的科学合理性。其次将正式调研获取的数据运用SPSS25.0进行相关性分析。最后运用AMOS25.0进行验证性因子分析、三个变量间的路径分析以及中介效应检验。研究表明:职业期望中的薪酬待遇、声望地位、工作、个人发展以及环境5个维度均能够正向影响员工的工作满意度;工作满意度正向影响员工忠诚度;职业期望中的薪酬待遇、声望地位、工作、个人发展以及环境5个维度均能正向影响员工忠诚度;工作满意度分别在薪酬待遇与员工忠诚度、声望地位与员工忠诚度、工作与员工忠诚度、个人发展与员工忠诚度、环境与员工忠诚度之间起到中介作用。据此,本文从薪酬待遇、声望地位、工作、个人发展以及环境5个维度出发,针对《又见平遥》演艺公司员工忠诚度提升提出管理建议,明确了各个维度中需要改进的内容,对《又见平遥》演艺项目的发展具有一定的现实意义。更多还原

【Abstract】 With the continuous upgrading of the market competition system in China,the competition among enterprises is no longer simply reflected in the core products,management system and development strategy,but more reflected in the “scramble” for professional talents.Only with sufficient human resources can enterprises maximize their development advantages.If the loyalty of employees is not high,it will inevitably lead to their lack of attention in the process of work.Therefore,they cannot give full play to their talents.In serious cases,it will even affect the working atmosphere of the team,resulting in low work efficiency of employees,turbulent relationship between employees and the organization,damage to the core competitiveness of the enterprise and increase of operating costs,and other adverse results,which hinder the healthy development of the enterprise.This paper takes expectation theory,hierarchy of needs theory,two-factor theory and career anchor theory as the theoretical basis of the research,takes the empirical research results of career expectation,job satisfaction and employee loyalty as the basis of the research,selects the employees of the Performing Arts Company of “Encore Pingyao” as the research object,and establishes the theoretical model of the career expectation,job satisfaction and employee loyalty of the employees of“Encore Pingyao” Performing Arts Company.Through in-depth interview method,questionnaire survey method and empirical analysis method to explore the mechanism of these three variables.In the process of data analysis,first of all,SPSS25.0 software was used to conduct reliability,validity and exploratory factor analysis on the pre-survey data,eliminate the items that did not meet the data standards,and form a formal survey questionnaire to ensure the scientific rationality of the scale.Secondly,SPSS25.0 was used for correlation analysis of the data obtained from the formal survey.Finally,using AMOS25.0 to conduct confirmatory factor analysis,path analysis and mediating effect test,and the theoretical model of the relationship among career expectation,job satisfaction and employee loyalty is empitively tested to verify the relevant hypothesis propositions.The results show that salary,prestige,job,personal development and environment all have positive influence on employees’ job satisfaction.Job satisfaction positively affects employee loyalty.The salary,prestige,job,personal development and environment of career expectation can positively influence employee loyalty.Job satisfaction plays a mediating role in the relationship between remuneration and employee loyalty,prestige and employee loyalty,job and employee loyalty,personal development and employee loyalty,and environment and employee loyalty,respectively.Based on this,this paper,starting from the five dimensions of salary,reputation and status,work,personal development and environment,puts forward management suggestions for the improvement of employees’ loyalty in the Performing Arts Company of“Encore Pingyao”,and makes clear the contents that need to be improved in each dimension,which has certain practical significance for the development of the Performing Arts Project of “Encore Pingyao”.更多还原