【作者】 王雪；

【导师】 赵丽欣；

【作者基本信息】 河北师范大学 ， 马克思主义基本原理， 2021， 硕士

【摘要】 消费作为人们赖以生存和发展的基本社会活动,展现着不同的价值观念和生活理念,也体现了经济发展和社会变迁的大致走向。人们生活在不同的时代背景下,他们的生产活动和消费方式自然而然会有所差异。随着改革开放和经济全球化进程的日益推进,我国逐步实现了从物质供应匮乏的计划经济向物质相对丰裕的市场经济的过渡,相对满足了人们的生活需求和物质享受。但不可忽视的是,西方消费主义思潮也趁机传入中国,并蔓延和渗透进国民衣食住行的各个方面,冲击和干扰着我国的社会主流价值观与传统的优秀消费文化,影响了人们的消费方式及消费习惯,导致人丧失了自主性和批判性,一味地追求和崇尚物质享受与金钱至上的原则,致使社会成为一个充满不良消费风气的病态社会。在全新的时代背景下,大学生作为一支较为别样的消费队伍,他们独特的消费方式对引领未来整个社会的消费走向和趋势起着至关重要的作用。本文以当代大学生作为研究对象,综合以往的研究成果和文献资料,通过调查问卷等形式对不同地区的部分大学生的消费状况进行了实证调查和统计分析。根据调查情况发现,当代大学生的消费从总体上来说是较为科学合理的,但也存在很大一部分大学生的消费观出现了严重的扭曲和偏差。他们由于一方面没有足够的经济来源和丰富的社会经验,另一方面心理思想不够成熟且感性大于理性,这便让消费主义有了可乘之机,使得大学生滋生出许多像盲目攀比、超前透支等畸形的消费心理和不良的消费行为。这不仅会给他们个人及其家庭带来许多的难题和困扰,还不利于营造和谐的校园氛围和构建美好的社会环境。本文除引言外分三大部分:第一部分是消费异化的相关概念及理论阐释。首先界定了消费异化的四个相关概念,对异化、消费、消费异化和当代大学生的消费异化的内涵分别进行了解释说明;而后着重分析梳理了消费异化的相关理论阐释,包括马克思的异化劳动理论和商品拜物教思想、法兰克福学派的消费异化理论、生态学马克思主义的消费异化理论以及后马克思主义者鲍德里亚的消费异化理论。第二部分是对当代大学生消费异化现象的表征与成因分析。首先根据对部分大学生展开的消费调查问卷情况,梳理出当代大学生消费异化的表现主要在跟风从众性消费、炫耀攀比性消费、铺张浪费性消费、过度的超前消费和重物质的享乐性消费五个方面;其次从大学生个人、家庭、学校和国家社会四个角度,深刻剖析了导致其产生的原因,包括大学生的消费心理不成熟且消费价值观错误,家庭消费观教育的疏忽及对子女的过分溺爱和纵容,高校对大学生的消费观和理财教育不够重视,我国贫富差距问题显著且社会不良风气盛行;最后阐述了由此带来的负面影响,主要有不利于大学生的自由全面发展,加重家庭经济负担并造成家庭不睦,影响和谐校园氛围和美丽校园建设,威胁着人类社会与大自然的永续发展。第三部分是消解当代大学生消费异化的现实路径。针对当代大学生在消费行为上存在的问题,主要强调大学生自身、家庭、学校和社会的有效结合,必须要引导大学生树立合理的消费观,重视家庭对子女的理财教育,发挥高校关于消费教育的主导作用,形成社会合力共创良好的消费环境。从而更好地促进当代大学生提高自控自律能力,自觉矫正规范他们的消费观和消费行为,优化升级其消费结构,帮助他们走出消费异化的困境,实现他们全面自由的健康成长和发展成才。解决当代大学生的消费异化问题是我们新时代背景下面临的挑战之一。大学生消费群体是整个社会消费群体的重要组成部分,分析探究大学生消费异化现象能够侧面反映出社会大环境中存在的部分消费问题。因此,找出大学生消费异化的问题根源,并提出一些消解消费异化的有价值的可行性现实对策,对于帮助整个社会形成健康良好的消费环境意义重大。更多还原

【Abstract】 As a basic social activity that people rely on for survival and development,consumption shows different values and life concepts,and also reflects the general trend of economic development and social change.People live in different times,their production activities and consumption patterns will naturally be different.With the reform and opening up and economic globalization process is advancing day by day,China has gradually realized the transition from a planned economy with a lack of material supply to a market economy with a relatively abundant material supply,which has relatively satisfied people’s living needs and material enjoyment.But do not ignore the ideological trend of western consumerism and introduced into China,and spread and penetrated into all aspects of national food and clothing live line,impact and interference with the mainstream social values and traditions of our country’s outstanding consumer culture,and affects people’s consumption patterns and consumption habits,leading to loss of autonomy and critical,blindly pursue and advocate the principle of the supremacy of material possessions and money,the society become a morbid society full of bad atmosphere in consumption.In the new era background,college students as a relatively different consumer team,their unique consumption mode to lead the consumption trend and trend of the whole society in the future plays a vital role.This paper takes contemporary college students as the research object,synthesizes the previous research results and the literature material,through the questionnaire and so on forms to carry on the empirical investigation and the statistical analysis to the different regions part of college students’ consumption situation.According to the investigation,it is found that the consumption of contemporary college students is generally more scientific and reasonable,but there are also a large part of college students’ consumption view appeared serious distortion and deviation.On the one hand,they do not have enough economic resources and rich social experience,on the other hand,their psychological thoughts are not mature and sensibility is more than rationality,which gives consumerism a chance to take advantage of,making college students produce many abnormal consumption psychology and bad consumption behavior such as blind comparison and overdraft.This will not only bring them and their families a lot of problems and troubles,but also not conducive to the construction of a harmonious campus atmosphere and a beautiful social environment.Besides the introduction,this paper is divided into three parts:The first part is about the related concepts and theories of consumption alienation.Firstly,it defines four related concepts of consumption alienation,and explains the connotation of alienation,consumption,consumption alienation and contemporary college students’ consumption alienation respectively.Then it analyzes and sorts out the relevant theoretical explanations of consumption alienation,including Marx’s alienated labor theory and commodity fetishism,Frankfurt School’s consumption alienation theory,ecological Marxism’s consumption alienation theory and post-Marxist Baudrillard’s consumption alienation theory.The second part is the representation and cause analysis of contemporary college students’ consumption alienation phenomenon.First of all,according to the consumption questionnaire of some college students,the paper points out that the consumption alienation of contemporary college students is mainly manifested in five aspects:following the trend and conformity consumption,showing off and comparing consumption,extravagant and wasteful consumption,excessive excessive consumption and heavy material enjoyment consumption.Secondly from individual,family,school and college students national social four angles,deeply analyses the reasons,including the values of college students’ consumption psychology is not mature and error,the family consumption education negligence and excessive indulgence of their children and encourage,colleges and universities for the college students’ consumption and financial education is not enough attention,the problem of the gap between rich and poor significantly and the social bad style in vogue;At last,the paper expounds the negative effects,such as unfavorable to the free and all-round development of college students,aggravating the family economic burden and causing family disharmony,affecting the harmonious campus atmosphere and the construction of beautiful campus,and threatening the sustainable development of human society and nature.The third part is the realistic way to solve the consumption alienation of contemporary college students.Aiming at the existing problem of contemporary college students on the consumption behavior,and focuses on college students themselves,families,schools and the effective combination of the society,must want to guide students to establish the reasonable consumption,attaches great importance to the family financial management education of their children,to play the leading role of consumption education in colleges and universities,the formation of society together to create a good consumption environment.Therefore,it can better promote contemporary college students to improve their self-control and self-discipline,consciously correct and regulate their consumption concept and consumption behavior,optimize and upgrade their consumption structure,help them get out of the dilemma of consumption alienation,and realize their comprehensive and free healthy growth and development.Solving the problem of contemporary college students’ consumption alienation is one of the challenges facing us in the new era.College students’ consumption group is an important part of the whole social consumption group.Analyzing and exploring the phenomenon of college students’ consumption alienation can reflect some consumption problems existing in the social environment.Therefore,it is of great significance to find out the root of the problem of college students’ consumption alienation and put forward some valuable and feasible practical countermeasures to eliminate consumption alienation,which will help the whole society to form a healthy consumption environment.更多还原