【作者】 王琦；

【导师】 梁运文；

【作者基本信息】 广西大学 ， 工商管理硕士（专业学位）， 2020， 硕士

【摘要】 公司层面战略,也即企业总体战略或多元化战略,是企业通过协调、配置或构造其在多个产业和市场上的活动以创造协同价值的方式与模式,在企业战略体系中处于最高层面,对决定企业未来发展具有重要的意义。从20世纪70年代波士顿矩阵开始,公司层面战略理论不断演进和升华。20世纪90年代以来,随着企业资源战略学说的发展,逐渐形成了基于企业资源的公司层面战略理论,为企业制定公司层面战略实践提供方法和工具。在此背景下,本文以ZY企业为研究对象,基于企业资源战略观的理论视角,按照戴维·科利斯和辛西娅·蒙哥马利提出的“公司战略三角形模型”为具体内容框架,对ZY公司层面战略的使命愿景、战略目标、资源能力、业务组合、组织结构及运作模式等构成要素进行系统分析。首先,论文准确识别了与ZY企业愿景使命和战略目标相匹配所需的核心资源与能力,并提出了优化ZY企业资源与能力的整合措施。其次,论文对ZY企业的现有主营业务板块进行了系统梳理,并按照业务组合服从企业使命愿景、战略目标和资源能力的前提要求,对如何进一步优化ZY企业业务组合提出了战略选择。再次,论文按照组织结构服从企业使命愿景、战略目标、资源能力和业务组合的理论逻辑,提出了优化ZY企业组织结构、运作模式的改进建议。最后,论文按照“公司战略三角形模型”,基于内部价值链和价值体系的角度,探索了如何使得ZY公司层面战略构成要素保持内部一致性,以构建持续竞争优势的对策和建议。本文研究认为,ZY企业为了实现发展的使命愿景和战略目标,应重点培育和强化财务资源、业务资源、风险管理能力等核心资源和能力。围绕企业核心资源和能力,ZY企业应重点发力自身镍铬锰系矿石及铁合金贸易业务、煤炭贸易业务、有色金属贸易业务和钢铁及矿石贸易业务,退出跨境电商业务。为了更好服务企业业务协同,ZY企业应优化法人治理结构、明确权责分工和构建有效的激励与约束机制等。最后本文认为,ZY企业应保持使命愿景、战略目标、资源和能力、业务组合和组织架构及运作模式的长期一致性,形成稳固的公司层面战略体系,以确保获得持续竞争优势。更多还原

【Abstract】 The corporate level strategy,that is,the overall strategy or diversification strategy,is a way and mode for an enterprise to create collaborative value through coordinating,allocating or structuring its activities in multiple industries and markets.It is at the highest level in the enterprise strategic system and is of great significance to determine the future development of the enterprise.Since the Boston matrix in the 1970 s,the theory of corporate level strategy has been evolving and sublimating.Since the 1990 s,with the development of the theory of enterprise resource strategy,the theory of corporate level strategy based on enterprise resource has gradually formed,which provides methods and tools for enterprises to formulate the practice of corporate level strategy.In this context,this paper takes ZY Company as the research object,based on the theoretical perspective of enterprise resource strategy,according to the specific content framework of "corporate strategy triangle model" proposed by David Collis and Cynthia Montgomery,and carries out the mission vision,strategic goal,resource capability,business combination,organizational structure and operation mode of ZY Company corporate level strategy systems analysis.First of all,the paper accurately identifies the core resources and capabilities needed to match ZY’s vision mission and strategic objectives,and proposes the integration measures to optimize ZY’s resources and capabilities.Secondly,the paper systematically combs the existing main business segments of ZY enterprise,and according to the premise that the business portfolio is subject to the mission vision,strategic objectives and resource capabilities of the enterprise,puts forward the strategic choice on how to further optimize the business portfolio of ZY enterprise.Thirdly,according to the theoretical logic that the organizational structure obeys the mission vision,strategic goal,resource capability and business combination of the enterprise,the paper puts forward the improvement suggestions to optimize the organizational structure and operation mode of ZY enterprise.Finally,according to the "triangle model of corporate strategy",based on the perspective of internal value chain and value system,this paper explores how to keep the internal consistency of the strategic elements of ZY Company corporate level in order to build the countermeasures and suggestions of sustainable competitive advantage.In order to achieve the mission and strategic goal of development,ZY enterprises should focus on cultivating and strengthening core resources and capabilities such as financial resources,business resources and risk management capabilities.Focusing on the core resources and capabilities of the enterprise,ZY enterprise should focus on its own nickel chromium manganese ore and ferroalloy trade business,coal trade business,non-ferrous metal trade business and steel and ore trade business,and withdraw from cross-border e-commerce business.In order to better serve the business collaboration of enterprises,ZY enterprises should optimize the corporate governance structure,clarify the division of rights and responsibilities,and build an effective incentive and constraint mechanism.At last,this paper believes that ZY enterprises should keep the long-term consistency of mission vision,strategic objectives,resources and capabilities,business mix,organizational structure and operation mode,and form a stable strategic system at the corporate level to ensure the sustainable competitive advantage.更多还原