【作者】 张宇；

【导师】 孙军；

【作者基本信息】 北京化工大学 ， 管理科学与工程， 2020， 硕士

【摘要】 改革开放40多年来,我国社会经济飞速发展,取得了举世瞩目的成就,人们的消费观念随着生活水平的不断提高也开始发生变化,消费需求和消费质量不断提高。同时,近年来随着互联网和电子商务的快速发展,购物已经从传统的线下转移到了移动互联网端,越来越多的消费者已经养成了网购习惯,各大电商平台利用人们的消费心理开展双十一购物节等各类促销活动,很多年轻人为了凑单,冲动消费大大增加,许多人都成了“月光族”、“剁手党”,手里的闲置物品越来越多。伴随着共享经济的大幅兴起和处理闲置物品需求的显著提高,出现并兴起了“闲鱼”、“转转”等一大批二手商品线上交易平台。二手商品的交易对绿色、共享、可持续的经济发展有着重要意义,但近年来二手商品的线上交易并不乐观,究其原因是二手商品不同于新商品,导致买卖双方之间有较严重的信用问题。恶意退货、商品信息虚假等问题时有发生,信用问题日益成为制约二手商品线上交易的瓶颈。本文以闲鱼平台为具体研究对象,通过文献分析法、比较分析法等详细研究了共享经济、二手商品交易、信用管理的发展情况。梳理了闲鱼平台信用的影响因素并基于解释结构模型进行了影响因素的模型构建提出了相关假设。针对影响因素对各类人群特别是青年群体进行了闲鱼平台相关问题的调研,通过结构方程模型对相关因素之间的路径关系展开分析,验证路径假设。并采用深度访谈的方式对实证结果成立的深层次原因进行探讨,最后从加强平台管理、优化卖家评价体系、提高消费者交易安全意识、完善相关法律法规等四个方面给出闲鱼平台信用管理的七条优化策略。本文的研究对优化二手商品线上交易中的信用问题、促进二手商品线上交易、发展绿色共享经济有着重要意义。更多还原

【Abstract】 Over the past 40 years of reform and opening up,China’s social economy has made great progress.With the remarkable improvement of people’s living standards,great changes have taken place in people’s consumption concepts,and consumer demand and quality have continued to improve.With the rapid development of the Internet and e-commerce in recent years,shopping has transferred from the traditional offline to the online mobile Internet.More and more consumers have formed online shopping habits.Major E-commerce platforms use their consumer psychology to launch various promotional activities such as the double 11 Shopping Festival,and many young people have greatly increased their impulse consumption in order to collect bills which also make them become "Moonlight Clan" and "Big Spender",and a growing number of items are lied idle.Along with the rapid rise of the sharing economy and the significant increase in the demand for handling idle items,a large number of online trading platforms for second-hand goods such as "Xian Yu" and "Zhuan Zhuan" have appeared and emerged.The transaction of second-hand goods has great significance to green,sharing and sustainable economic development,but the online transactions of second-hand goods is not been optimistic in recent years.The reason is that second-hand goods are different from new goods,which leads to a serious credit issue between buyers and sellers.Problems such as malicious returns and false product information occur from time to time,and credit issues have increasingly become a bottleneck restricting online transactions of second hand goods.This article takes the leisure fish platform as the specific research object,and uses the literature analysis method,comparative analysis method to study the development situation of the sharing economy,second-hand commodity trading,and credit management in detail.This paper combs out the factors that affect the credit of idle fish platform and puts forward the relevant assumptions based on the explanatory structure model.In view of the influencing factors,this paper investigates the relevant problems of the leisure fish platform for all kinds of people,especially the young people,analyzes the path relationship between the relevant factors through the structural equation model,and verifies the path hypothesis.The deep-seated reasons for the establishment of the empirical results are discussed by means of in-depth interviews.Finally,the optimization strategy of credit management of idle fish platform is given.The research in this article is of great significant for optimizing credit issue in online transaction of second and goods,promoting online transaction of second hand goods and developing a green and sharing economy.更多还原