【作者】 李静；

【导师】 杨华龙；

【作者基本信息】 大连海事大学 ， 物流工程与管理， 2020， 硕士

【摘要】 海运集装箱班轮公司的收益受到很多因素的影响,海运集装箱班轮舱位的出售价格正是其中一个重要影响因素,海运集装箱班轮舱位的定价会受到市场需求的影响,反之也会对市场需求量造成影响,除此之外,客户在一个揽货期内不同时段的策略性行为也会对海运集装箱班轮舱位的定价产生影响。考虑到海运集装箱箱型的多样性,不同箱型的海运集装箱对于装载位置与定价的要求均存在差异,因此,为了提高自身收益,海运集装箱班轮公司需要分时段根据市场需求对不同箱型的海运集装箱班轮舱位做出动态定价。收益管理是一种寻求收益最大化的公司管理技术,其核心是要将商品在最好的时机以最恰当的价格出售给最合适的顾客,而海运集装箱班轮运输具有收益管理运用的典型特征。鉴于此,本文基于收益管理理论,针对多箱型海运集装箱班轮运输动态定价问题展开了研究,主要进行了以下几项研究工作:首先,以海运集装箱班轮公司的收益最大化为目标,建立了多箱型海运集装箱在现货市场不同时段的动态定价模型,以此将不同箱型的海运集装箱在最合适的时机以最合适的价格出售分配给现货市场中的顾客。考虑到模型中的最优解对于需求函数较强的依赖性,为防止由于对于需求系数估计不准确导致最优解无法满足约束条件问题的出现,本文又采用了稳健性优化方法对模型进行求解,以此来解决需求函数的这种不确定性。其次,在相同算例条件下,考虑到求解后模型的特性,运用lingo软件分别求出海运集装箱班轮公司在多箱型海运集装箱动态定价策略和统一定价策略情形下的最优解。最后,通过对两种策略下算例结果的比较分析得出:相较于多箱型海运集装箱班轮运输统一定价策略,多箱型海运集装箱班轮运输动态定价策略在不同时段对不同箱型海运集装箱的定价都存在不同程度上的调整,且可以使集装箱班轮公司获得更多的收益。本文提出的方法对于海运集装箱班轮公司多箱型海运集装箱班轮运输定价策略的制定具有参考意义。更多还原

【Abstract】 The revenue of shipping container liner companies is affected by many factors.The selling price of shipping container liner cabins is one of the important factors.The pricing of shipping container liner cabins will be affected by market demand,and vice versa.In addition to this,the strategic actions of customers during different periods of cargo acquisition period will also have an impact on the pricing of shipping container liner spaces.Considering the diversity of shipping container types,different shipping container types have different loading positions and pricing requirements.Therefore,in order to improve their own profits,shipping container liner companies need to divide the shipping time of different container types according to market demand.Dynamic pricing for container liner cabins.Revenue management is a company management technology that seeks to maximize revenue.Its core is to sell goods to the most suitable customers at the best time and the most appropriate price.Shipping container liner transportation has the typical characteristics of the use of revenue management.In view of this,based on the theory of revenue management,this paper conducts research on the dynamic pricing of multi-type shipping container liner transportation,and mainly conducts the following research work:First of all,with the goal of maximizing the profit of the shipping container liner company,a dynamic pricing model of multi-type shipping containers in the spot market at different times was established,in order to put different container shipping containers at the most suitable time at the most suitable price The sale is distributed to customers in the spot market.Considering that the optimal solution in’ the model has a strong dependence on the demand function,in order to prevent the problem that the optimal solution cannot meet the constraints due to inaccurate estimation of the demand coefficient,this paper uses a robust optimization method to solve the model,to solve this uncertainty of demand function.Secondly,under the conditions of the same example,considering the characteristics of the model after solving,using lingo software to find the optimal solution of the shipping container liner company in the case of multi-type shipping container dynamic pricing strategy and unified pricing strategy.Finally,by comparing and analyzing the results of the calculation examples under the two strategies,it is concluded that,compared with the unified pricing strategy of multi-type shipping container liner transportation,the dynamic pricing strategy of multi-type shipping container liner transportation has There are different levels of pricing adjustments,and can make container liner companies get more revenue.The method proposed in this paper is of reference significance for the formulation of multi-type shipping container liner shipping pricing strategies for shipping container liner companies.更多还原