【作者】 刘新；

【导师】 曾赛星；

【作者基本信息】 上海交通大学 ， 工商管理（EMBA）（专业学位）， 2018， 硕士

【摘要】 根据统计数据,我国占了全世界幕墙份额的百分之六十以上,已经发展为一个幕墙大国。近几年,建筑幕墙业产值的增长速度远远高于其他建筑业产值的增长速度,建筑幕墙逐年增长的关键是现有幕墙行业规范升级带来的价位提高。中国幕墙行业在飞快发展的同时,中国的幕墙公司数量也在飞速的增长。到目前为止,在全国范围内拥有与S建筑幕墙公司相同双甲资质的企业就超过了三百家,即幕墙施工一级,设计甲级。幕墙市场的竞争愈发变的激烈,对于S建筑幕墙公司的挑战也是相当大的,S建筑幕墙公司只有不断提高自身实力,选择正确的战略,才能在这几百家公司的竞争环境中屹立不倒。S建筑幕墙公司主要经营建筑外立面装修的采购施工,提供产品的开发、项目的幕墙设计、产品的制造以及售后服务为一体的专业幕墙服务商。对S建筑幕墙公司进行深入分析,探讨它的发展战略,对S建筑幕墙公司培养核心竞争力,在激烈竞争中突围,保持长期良好的发展意义重大。本文以S建筑幕墙公司为研究对象,通过PEST分析、波特五力模型对S建筑幕墙公司的进行竞争要素分析,对S建筑幕墙公司内外部环境进行分析,发现机会和威胁。利用SWOT战略分析,比较系统性地对S建筑幕墙公司的发展战略进行分析和研究,在对S建筑幕墙公司进行分析过程中,根据内外部环境分析综合评价公司面临的内外部发展的优势、劣势、机会和挑战,按照理论分析和公司发展使命要求,提出公司的发展战略,为S建筑幕墙公司能够建立独一无二的优势提供方法,以及最后建立保障措施来使得S建筑幕墙公司的战略政策得以实施。结合S建筑幕墙公司实际情况,从管理、职能层级、创新机制、科技开发、人才保障、生产监督、企业文化建设等几个方面制定战略,并保证战略的实施,对于S建筑幕墙公司的发展有着深远的意义。更多还原

【Abstract】 With the rapid development of social economy,the pace of urbanization is also relentless.In recent years,we can see that the growth rate of the building curtain wall is much higher than the other building industry’s growth rate,the key of building curtain wall increased year by year is from existing the price increase of curtain wall industry upgrade.The curtain wall industry in China is developing rapidly,and the number of China’s curtain wall company is growing rapidly at the same time.So far,the number of China’s curtain wall company has more than 300 with the same level of qualification,the level of S curtain wall company’s professional construction contract is level 1,and the grade of building curtain wall engineering design is grade A.So,the curtain wall market competition is increasingly fierce,which means for the S company’s challenge is huge,S company must improve their own strength,choose the right strength,can stand tall in the hundreds of companies.When it comes to this,we must say the S company’s seniority,S company is a building facade construction,can also provide product development,project design,product manufacturing and after-sales service as one of its professional.The in-depth analysis of S company,discuss its development strategy,cultivate the core competitiveness of S company,break out in the fierce competition,and maintain long-term & good development significance.This paper takes S company as the research object,analyzes the competitive factors of S company through PEST analysis and porter’s five forces model,analyzes the internal and external environment of S company,and finds opportunities and threats.SWOT analysis is used to analyze and study the development strategy of S company systematically.The analysis of S company’s process,According to internal and external environmental analysis comprehensive evaluation of S company’s internal and external development strengths,weaknesses,opportunities and challenges.According to the theoretical analysis and the company’s development of mission requirements,we can put forward to the company’s development strategy,also provide methods for S company to establish a unique advantage,and finally establish safeguard measures to make the S company’s strategic policy being carried out.Combined with the actual situation of S enterprises,we can formulate the strategy from the management,the function level,innovation system,science and technology development,personal security,production supervision,enterprise culture construction & etc.,and also ensure the implementation of the strategy.It is great significance to the development of S curtain wall company.更多还原