【作者】 李富华；

【导师】 罗守贵；

【作者基本信息】 上海交通大学 ， 产业经济学， 2016， 硕士

【摘要】 随着经济全球化、信息化、城市化的进程不断加快,各个国家和地区的竞争越来越激烈。一个国家和地区能否在竞争中胜出,关键在于其综合实力。文化能够给民族带来创造力,因此也成为各国争相发展的方向。上海作为国际化大都市、长三角城市群的中心城市,文化产业的市场供给能力巨大,市场需求旺盛。近年来,为了服务于产业结构的升级,上海大力促进文化创意产业的发展,配套出台了一系列的发展政策,并取得了较为显著的成果。文化创意产业比较特殊,既不同于制造业,也与一般的服务业有所不同,因此在发展当中仍然存在不少问题。本文运用生态位理论,通过一定的测度方法对上海九个文化创意子产业的生态位宽度、重叠度以及“态”和“势”进行计算和分析。根据“态”和“势”的组合,将上海文化创意产业划分为四个象限,并根据“态”和“势”分布情况计算了它们的综合生态位。此外,生态位效率评价能够帮助产业认识自身发展现状和不足,有益于产业在商业生态系统中占据优势位置。本文运用超效率DEA方法,对产业进行生态位的“态”“势”效率综合测度和评价。最后,根据对“态”和“势”的诊断,以及生态位效率综合分析,提出上海文化创意产业发展的相关对策建议。更多还原

【Abstract】 With economic globalization,information technology,urbanization accelerating,the various countries and regions,competition has become increasingly fierce.Whether a country and region can occupy a favorable position in the competition,the key is to enhance its comprehensive strength.Culture has become an significant source of national creativity,having become an important factor in the competition of comprehensive national strength.Shanghai,as an international metropolis and the center of the Yangtze River Delta city group,has the huge supply and demand capacity of cultural industries.In recent years,in order to serve the upgrading of industrial structure,Shanghai attaches great importance to the development of cultural industries,with issuing different kinds of policies to promote developing cultural industries,and achieving obvious results.But the cultural industry is unique,which is different from the manufacturing sector and other service industries.There are still many problems in promoting the development of cultural industries.The paper measured and analyzed the niche width,overlap and "state" and "potential" of nine sub-industries of cultural and creative industry with use of the niche theory and corresponding measurement methods.According to “state” and “potential” combination,it divides them into four quadrants,and calculates their comprehensive niche based on the distribution of “state” and “potential”.In addition,Niche efficiency evaluation can help companies understand their development status and shortcomings,which help enterprises dominate position in the business ecosystem.This paper used the method of super-DEA to measure and analyzed their niche status efficiency.Finally,based on the "state" and the "potential" of diagnosis,as well as a comprehensive analysis of niche efficiency,we make relevant suggestions about Shanghai cultural and creative industry development.更多还原