【作者】 夏天；

【导师】 李改；

【作者基本信息】 华中师范大学 ， 体育人文社会学， 2018， 硕士

【摘要】 “健康中国2030”规划纲要强调以显著改善健康公平为目的,从广泛的健康影响因素着手,全方位、全周期保证人们健康。数字乐透型体育彩票以其玩法简单、头奖额度大和奖池效应等特点受到广大体育彩民的青睐。2017年数字乐透型体育彩票销售2628.14亿元,占彩票销售总量的61.5%,数字乐透型彩票亦然成为体育彩票发展的主流。然事物具有两面性,在数字乐透型体育彩票快速发展的同时,数字乐透型体育彩民的购彩健康问题应得到重视。那么,数字乐透型体育彩民购彩健康状况如何?其群体特征如何?何种因素会影响数字乐透型体育彩民的购彩健康?本研究拟对以上关键问题展开探讨,以期为促进数字乐透型体育彩民购彩健康提供参考和依据。采用《体育彩民购彩健康问卷》对1932名数字乐透型体育彩民展开调查,以了解数字乐透型体育彩民购彩健康的状况及其群体特征。在此基础上,采用扎根理论的研究方法对11名数字乐透型体育彩民进行深度访谈,具体发现如下:1.我国数字乐透型体育彩民购彩理性控制得分最高,愉悦体验和社会交往得分次之,社会危害和消极情绪得分较低。2.我国数字乐透型体育彩民购彩健康群体结构特征如下:男性数字乐透型体育彩民与女性数字乐透型体育彩民在社会危害上差异显著,男性高于女性;数字乐透型体育彩民购彩健康在愉悦体验、社会交往和理性控制上存在年龄段上存在显著差异,年龄越大,愉悦体验、社会交往和理性控制越强;数字乐透型体育彩民的理性控制在学历上存在显著的差异,学历层次越高,理性控制越强。3.构建数字乐透型型体育彩民购彩健康影响因素内容结构模型,包括个体因素和环境因素2个方面,个体因素包括购彩动机、感知技能、迷信信念、自我效能、认知偏差和感知风险;环境因素包括易接近性、责任宣传、不当宣传、彩民同伴抑制和非彩民同伴促进。基于此,提出规范体育彩票宣传、培养彩民健康理性购彩观念、客观认识中奖概率,引导彩民理性购彩和避免从众行为等对策促进数字乐透型体育彩民购彩健康。更多还原

【Abstract】 The "Healthy China 2030" program outlines the goal of significantly improving health and equity,starting from a wide range of health influencing factors,and guaranteeing people’s health in all directions and in full cycles.Digital lottery sports lottery tickets are favored by sports enthusiasts because of their simple gameplay,big jackpots,and prize pool effects.In 2017,digital lottery sports lottery sales reached 262.814 billion yuan,accounting for 61.5%of the total number of lottery sales.Digital lottery lottery tickets have also become the mainstream of sports lottery development.However,things have two sides.While digital lottery sports lotteries are developing rapidly,the lottery health issues of digital lottery sports players should be taken seriously.So,what is the health status of digital lottery sports players?How are their group characteristics?What factors will affect the lottery health of digital lottery sports players?This study intends to explore the above key issues in order to provide reference and basis for promoting the health of digital lottery sports players.Using the "Sports Lottery Lottery Health Questionnaire",1932 digital lottery sports players were surveyed to understand the health status and group characteristics of lottery sports lottery buyers.On this basis,in-depth interviews were conducted among 11 digital lottery sports players using grounded theory research methods to construct a structural model of the health effects of digital lottery sports lottery buyers.The specific findings are as follows:1.China’s digital lottery sports lottery players have the highest scores in the control of lottery purchases,followed by the pleasing experience and social communication scores,and the scores for social harm and negative emotions are low.2.Digital Lotto Sports Lottery Lottery Health Group Structure Characteristics:Men’s Digital Lotto Sports Lottery and Women’s Digital Lotto Sports Lottery have significant differences in social hazards,men are higher than women:digital lottery sports lottery There are significant differences in age,health experience,social interaction and rational control.The older the age,the more enjoyable experience,social interaction and rational control;the rational control of digital lottery sports players has significant differences in academic qualifications.The higher the academic level,the stronger the rational control.3.Constructed a content structure model of the health influence factors of lottery-type sports lottery purchasers,including two aspects of individual factors and environmental factors.Individual factors include lottery motives,perceptual skills,superstitious beliefs,self-efficacy,and cognitive biases.Perceived risks;Environmental factors include accessibility,propaganda,inappropriate propaganda,lottery peer suppression,and non-color player peer promotion.Based on this,it proposes to standardize sports lottery propaganda,cultivate rational and colorful concept of lotteries,objectively recognize the probability of winning prizes,guide lottery rational color purchase and avoid herd behavior and other countermeasures to promote the health of digital lottery sports lottery.更多还原