【作者】 罗娟；

【导师】 刘彪文；

【作者基本信息】 江西财经大学 ， 旅游管理（MTA）（专业学位）， 2020， 硕士

【摘要】 乡村振兴战略是我国经济社会发展到一定阶段,从国家层面提出的一项重要战略。乡村振兴战略的实施主要是通过发展新产业,鼓励村民积极参与新产业的发展,并让乡村居民从产业发展中受益,激发村民参与产业发展的积极性,进而解决农村产业发展和村民的就业问题,最终实现村民稳定增收和农村繁荣。乡村旅游能够利用乡村的资源因地制宜地发展新的产业,同时又不会对乡村的环境造成大的破坏,正好切合乡村振兴的内涵,是实现乡村振兴战略的可行路径。乡村旅游的开展必须要有乡村旅游社区为其提供服务,居民是乡村旅游服务的主要提供者。但目前针对乡村旅游社区居民的研究文献较少。因此,对乡村旅游社区居民获得感的研究具有一定的现实意义。本研究以梅岭为案例地,从乡村旅游社区居民的视角出发,以扎根理论法为主,辅之问卷调查法、实地观察法和文献综述法,对居民的获得感进行研究。首先,赴南昌梅岭对当地居民进行深度访谈和实地观察得到原始资料,运用扎根理论的三级编码对原始资料进行处理,形成社会文化、经济生活、生态环境、公共服务和心理认同5个主轴范畴,最终抽象形成实在获得感和意义获得感2个核心范畴。反复琢磨主轴范畴和核心范畴之间的关系,构建了梅岭乡村旅游社区居民获得感模型。其次,本研究采用问卷调查法收集数据,运用统计分析软件SPSS对数据做回归分析来实证乡村旅游社区居民获得感模型。最后,立足实在获得感和意义获得感两个维度,深入剖析经济生活、社会文化、生态环境、公共服务和心理认同对居民获得感的影响,以提升居民积极获得感和消除居民消极获得感为着力点,提出提升南昌梅岭乡村旅游社区居民的获得感的优化对策。结果显示,社会文化、经济生活、生态环境、公共服务和心理认同是影响梅岭乡村旅游社区居民获得感的主要因素。社会文化、经济生活、生态环境、公共服务是居民实在获得感的影响因素,其中,经济生活对居民实在获得感影响最显著。心理认同是居民意义获得感的影响因素。本文仅从居民的视角对乡村旅游社区进行了研究,今后的研究还能以乡村旅游社区其他的利益主体为切入点进行研究。更多还原

【Abstract】 Rural revitalization strategy is a certain stage of China’s economic and social development,a important strategy at the national level.The implementation of the rural revitalization strategy is mainly through the development of new industry,encourage villagers to actively participate in the development of new industry,and to make rural residents benefit from industrial development,to Stimulate villagers’ participation in industrial development,to solve the problem of rural industrial development and villagers’ employment.At last,to achieve villagers’ income are steady and increase,peasant live and work in peace,and rural prosperity.Rural tourism can use source of village develop new industrial and don’t major damage to the rural environment.Therefore the development of rural tourism exactly fit the connotation of rural revitalization strategy,is the specific path to the rural revitalization strategy.The development of rural tourism need rural tourism community provide services.Residents are the main providers of rural tourism services.However,there are few research literatures on the residents of rural tourism community.Therefore,the study of residents’ sense of gain in rural tourism community has certain practical significance.This study,as a example of Meiling of Nanchang,was carried out from the perspective of residents of rural tourism community.To research methods of grounded theory mainly,to questionnaire survey,literature review,field observation as a supplement,to study residents’ sense of gain in rural tourism community.First and foremost,the author interview residents of rural tourism community and field observation in Meiling to get source material.Based on Collating interview notes,to analyze the original data by three-level coding of grounded theory.Formed the five main category of socio-cultural,economic life,ecosystem,public service and psychological identity.Formed the two core category of sense of real gain and sense of meaning acquisition.Pondering over and over again the relation main category and core category.To bulid model of sense of gain of residents in rural tourism community.Secondly,the study use questionnaire survey method to collect data,to use statistical analysis software SPSS to validate the model of rural tourism community residents’ sense of gain by the regression analysis of data.Finally,the study bases on two dimensions of sense of real gain and sense of meaning acquisition.Making a deep analysis of the impact of economic life,social culture,ecological environment,public services and psychological identity on residents’ sense of gain.Taking the promotion of residents’ positive acquisition and the elimination of residents’ negative acquisition as the main points.The optimization countermeasures to improve residents’ sense of gain in rural tourism community of Meiling of Nanchang are proposed.The study proves that Social culture,economic life,ecological environment,public service and psychological identity are the main factors affecting residents’ sense of gain in Meiling rural tourism community.Social culture,economic life,ecological environment and public services are the influence factors of residents ’sense of real gain.Among them,economic life has the most significant effect factor on residents’ sense of real gain.Psychological identity is the influence factor of residents’ sense of meaning acquisition.The thesis research into rural tourism community from the perspective of the residents.It can also research into rural tourism community from the perspective of other stakeholders in the future.更多还原